FOCUS IS POWER
Start Co.
Al Pickett
VP of
Diversity/Entrepreneur
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90-Day Focusing Process
Vision Impact
Vision
Direction
Priorities
Goals
Strategies
Tactics
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90-Day Focusing Process
Vision/Goals
Are you a Strategic Business Owner?
• Embraces leverage-- works smarter, not harder
 Focused, Effective, Productive, Strategic
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Focuses on the entire business, not just technical work
Thinks and acts like a CEO, not an employee
Develops business plans, procedures and policies
Excels at leadership, not doer-ship
Leverages marketing and other peoples’ talents
Learns to let go – trust their people & systems
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90-Day Focusing Process
Face Reality
What A SBO Is Not
A Strategic Business Owner is NOT a:
• Micromanager
• Perfectionist
• Control Freak
• Jack-of-all-trades
• Workaholic
• Dictator/Screamer
• “I’ll Do it Myself” Martyr
• Hands-on Technician
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90-Day Focusing Process
Face Reality
A Strategic Business Owner …
• Gets the greatest return possible for his/her time, money, and effort –
• Focuses on the entire business, not just the technical work of the business
• Thinks and acts like a CEO, not an employee
• Works “on” the business -- focuses on strategic, high-priority issues; key
relationships; areas of brilliance -- does not get interrupted & distracted
by clutter
• Views the business as a separate asset that needs to be professionally
managed and optimized
• Designs the business system -- managers improve the system -- employees
run the system
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90-Day Focusing Process
Strategic Focus
Employee  SBO/CEO
Working “in”
Tactical
Details
Doing
Work a job
Role player
Reactive
Technician
Doing things right
Day-to-day
Working hard
Shifting gears
Working “on”
Strategic
Big picture
Leading
Build an Asset
Head coach
Proactive
Architect
Doing the right things
Long-term view
Working smart
Shifting mindset
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90-Day Focusing Process
Strategic Focus
To Become a Strategic Business Owner
• Use the title of CEO
• Focus on building and optimizing your chief asset – your business
• View your business as your #1 client
• Know your talents, areas of brilliance – focus on the 20% of your
activities that produce 80% of your results
• Value your time at $150-200/hr. -- Would a CEO do this task? Is this
task worth $150/hr.?
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90-Day Focusing Process
Strategic Focus
To Become a SBO (Cont.)
• Create a “not-to-do” list – low important tasks you can give up
(80% of your activities)
• Schedule weekly time to think, plan, and re-charge
• Tackle your top 3 priorities each day
• Hire or leverage a Personal Assistant
• Hire/leverage technical specialists – don’t be one
• Hire or leverage managers – don’t be one
• Learn from proven, high-integrity CEOs (role models)
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90-Day Focusing Process
Strategic Focus
Strategic Day Management
• Whatever effective time management system you utilize, keep
using it
• However, to remain balanced, fulfilled and refreshed, you must
also schedule time for FUN – don’t get burnt out!
• Schedule FUN activities to get away from the business, do what
you enjoy and re-charge your battery, creativity and productivity
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90-Day Focusing Process
Strategic Focus
How Do I Want My Business to Look …
• Describe the vision of your business after one
year.
• What does it look like in 3 years?
• What do you see specifically? What are you
doing? Who do you see? What type of
customers do you have? How do you feel?
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90-Day Focusing Process
Vision/Goals
Goals – Power of Clarity and Simplicity
• Get crystal clear on what you really want and why -- name it and claim it!
• Only establish goals and action plans for important wants
• Set priorities among competing demands
• Stop wasting time and energy on low-priority, low-value activities –
remove clutter and distractions
• Concentrate focus, energy and efforts on high-priority, high-value activities
• Bottom line, with clarity of focus, you can do less and achieve more. You
are tackling the right things
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90-Day Focusing Process
Vision/Goals
Top Business Goals and/or
Strategic Projects
1. Financial
2. Sales and Marketing
3. Business Plan
4. Employee Management
5. Freedom/Balance/Income
Areas for Suggestion : Financial, Leadership, Systems, Operational, Sales/Marketing,
Employee Management, Business Plans, Technology, Freedom, Balance, Income,
Priority Management, etc.
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90-Day Focusing Process
Vision/Goals
Personal Goals
• Financial Goals (income, savings, debt reduction, investments) :
1. ____________________________________________________________
2. ____________________________________________________________
3. ____________________________________________________________
• Health Goals:
1. ____________________________________________________________
2. ____________________________________________________________
3. ____________________________________________________________
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90-Day Focusing Process
Vision/Goals
Personal Goals
• Family/Marriage/Relationship Goals:
1. _____________________________________________________________
2. _____________________________________________________________
3. _____________________________________________________________
• Mental/Educational/Skills/Knowledge Goals:
1. _____________________________________________________________
2. _____________________________________________________________
3. _____________________________________________________________
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90-Day Focusing Process
Vision/Goals
Personal Goals
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Fun/Play/Social Goals:
1.
____________________________________________________________
2.
____________________________________________________________
3.
____________________________________________________________
Character Goals:
1.
____________________________________________________________
2.
____________________________________________________________
3.
____________________________________________________________
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90-Day Focusing Process
Vision/Goals
Personal Goals
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Toy/Possession Goals:
1.
____________________________________________________________
2.
____________________________________________________________
3.
____________________________________________________________
Spiritual Goals:
1.
____________________________________________________________
2.
____________________________________________________________
3.
____________________________________________________________
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90-Day Focusing Process
Vision/Goals
90-Day Goals
“You become what you think about.”
– Earl Nightingale
• Keep goals SMART
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Specific
Measurable
Actions
Results
Time
• Focus on the vital few, not the trivial many
• Set BIG goals
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90-Day Focusing Process
Vision/Goals
90-Day Ultimate Goals
1. Email Al Pickett [email protected]
2. ________________________________________
3. ________________________________________
4. ________________________________________
5. ________________________________________
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90-Day Focusing Process
Vision/Goals