Distracted Driving
Children’s Hospital of Wisconsin is partnering with State Farm and DOT to bring awareness to distracted driving.
Through a week of messaging, posters, various activities and the use of incentives we are helping teens learn the
importance of focusing solely on driving every time they are driving a vehicle and speaking up as a passenger. We
are using materials from Impact Teen Drivers; learn more about them at http://www.impactteendrivers.org/.
Step one: Plan a week (or at least one day) dedicated to the distracted driving campaign
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Figure out a week that works best for your school; if you don’t have a whole week available, pick one day
to dedicate to this important topic!
Designate staff members and/or student volunteers to help with the campaign.
Step two: Promote the distracted driving campaign
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Hang the provided posters around the school.
Each day, deliver a message about distracted driving (provided to you) to the students via
announcements/announcement boards.
Set up a table (perhaps during lunch period) where students can sign pledges that they won’t drive
distracted and that they will speak up when they are in the car with a distracted driver.
Have a student demonstrate how to use the probability wheels:
o The probability wheel, also called “wheel of death,” shows the increased probability of being in a
car crash based on the scenario chosen, which includes day or night and number of passengers on
the outer wheel, distractions on the middle wheel, and cell-phone specific distractions on the
inner wheel.
o Have a person select a scenario by holding their thumb at either daytime (yellow section) or
nighttime (red section) driving and the number of passengers.
o Turn the blue wheel, making a selection of a common habit they might door have seen others do
in a vehicle; line up the arrows with the outside ring and then hold that with their thumb also.
o Turn the pink/green wheel, making a selection of another common habit; line up the arrows with
the blue wheel.
o With all arrows lined up, look in the small window at the center of the wheel to find a number
representing the increased probability of being in a car crash with the choices they made.
o See if they can figure out the choices needed to get 0%.
Hand out the palm cards to students.
Give gift cards, t-shirts and extra probability wheels to random students who sign pledges (e.g., every 10
students) or to students who can get the palm card to read “0%” probability of being in a car crash due to
distractions
Hang student pledge cards in a high-visibility area (e.g., cafeteria wall, hallway, library)
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Participating schools will receive a kit of materials to use for the campaign
Messaging materials:
 5 messages about distracted driving to be read over announcements or displayed on announcement
boards
 Set of posters
 Palm cards
 Probability wheels
Rewards/Incentives:
 $10 gift cards
 T-shirts
Activities:
 Pledge cards
 Ideas for activities related to distracted driving
Please post about your campaign on social media using @KnowCrossroads (Twitter) or tagging Crossroads Teen
Driving (Facebook)!
Complete the event
After the event any leftover supplies may be used by the school for continued teen driver safety activities.
 Fax or email back the completion form provided
HAVE FUN!
Carissa Hoium, MPH | Motor Vehicle Safety Coordinator
Children’s Hospital of Wisconsin Community Health
620 S. 76th Street | Milwaukee, WI 53214
Ph: 414-231-4928 | Fax: 414-231-4952 | Email: [email protected]
View our website: crossroadsteendriving.org
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