MOVING FORWARD:
DEVELOPING NEXT STEPS
THROUGH
INTERACTIVE SURVEY
1
PURPOSE
 To have an interactive discussion
on priorities for the lobster
industry.
 To seek your input on where we go
from here and how we get there.
2
COLLECTING YOUR INPUT
Electronic input:

Everyone has received an “audience
response system” (i.e. a handheld device)
which you will use to respond to a variety
of questions

Collective feedback will be provided
immediately

You will not be identified individually in
relation to your responses; however, we
would like to confirm some general
information which will help us to identify
common trends
3
COLLECTING YOUR INPUT
Which
Which would
would best
best describe
describe your
your affiliation:
affiliation:
1. Fisherman
28%
2. Processor
12%
3. Live shipper
7%
4. Buyer/wholesaler/distributor
3%
5. Prov incial gov ernment
8%
6. Federal government
22%
7. Science community
3%
8. Industry associations
8%
9. Other
9%
4
Do you feel there is enough science
to demonstrate that Atlantic Canada
lobster stocks are sustainable?
1.
1. Yes
Yes
8%
8%
2.
2. No
No
81%
81%
3.
3. Don't
Don't know
know
11%
11%
5
Do you feel there is enough science
to demonstrate that Atlantic Canada
lobster stocks are sustainable?
1. Fisherman
7%
2. Processor
93%
75%
25%
3. Live shipper
20%
4. Buyer/wholesaler/distributor
33%
5. Provincial government
80%
1. Yes
67%
2. No
25%
6. Federal government
75%
5%
69%
7. Science community
3. Don't know
26%
100%
8. Industry associations
86%
14%
9. Other
11%
78%
11%
6
If more science is needed to
demonstrate sustainability, who
should pay?
1.
1. Fishermen
Fishermen
1%
1%
2.
2. Processors
Processors
0%
0%
3.
3. Government
Government
24%
24%
4.
4. Fishermen/Processors
Fishermen/Processors
4%
4%
5.
5. All
All
71%
71%
7
If more science is needed to
demonstrate sustainability, who
should pay?
1. Fisherman
37%
2. Processor
4%
9%
3. Live shipper
59%
91%
17%
17%
4. Buyer/wholesaler/distributor
66%
1. Fishermen
2. Processors
100%
3. Government
5. Provincial government
100%
4. Fishermen/Processors
6. Federal government
5. All
16%
11%
7. Science community
73%
100%
8. Industry associations
25%
9. Other
33%
75%
67%
8
An MSC pre-assessment identifies gaps in
scientific knowledge and effective
management. Do you agree that a preassessment should be conducted?
1.
1. Yes
Yes
83%
83%
2.
2. No
No
9%
9%
3.
3. No
No opinion
opinion
8%
8%
9
An MSC pre-assessment identifies gaps in
scientific knowledge and effective
management. Do you agree that a preassessment should be conducted?
1. Fisherman
72%
16%
12%
2. Processor
84%
8% 8%
3. Live shipper
83%
4. Buyer/wholesaler/distributor
17%
67%
5. Provincial government
1. Yes
33%
2. No
100%
3. No opinion
6. Federal government
95%
5%
7. Science community
50%
8. Industry associations
57%
50%
14%
29%
9. Other
74%
13%
13%
10
What is the most effective way of
strengthening compliance in the
lobster fishery?
1.
1. Increased
Increased enforcement
enforcement
19%
19%
2.
2. Stiffer
Stiffer penalties
penalties (higher
(higher fines)
fines)
15%
15%
3.
3. Suspension
Suspension of
of licenses
licenses
66%
66%
11
What is the most effective way of
strengthening compliance in the
lobster fishery?
1. Fisherman
25%
2. Processor
18%
57%
25%
8%
3. Live shipper
67%
17%
4. Buyer/wholesaler/distributor
83%
100%
1. Increased enforcement
5. Provincial government
25%
6. Federal government
2. Stiffer penalties (higher fines)
18%
14%
7. Science community
68%
50%
8. Industry associations
50%
14%
9. Other
33%
3. Suspension of licenses
75%
86%
22%
45%
12
In order of importance, indicate what is the
most effective way to improve lobster quality
on the vessel.
1.
1. Education
Education
28%
31%
33%
6%
2.
2. Standardized
Standardized handling
handling practices
practices
14%
12%
38%
36%
1st choice
3.
3. Price
Price incentives
incentives for
for quality
quality
5%
21%
18%
2nd choice
52%
3rd choice
4th choice
4.
4. Slowing
Slowing down
down the
the fishery
fishery
6%
10%
13%
77%
13
In order of importance, indicate what is the
most effective way to improve lobster quality
on the vessel. (1st Choice)
1. Fisherman
21%
4%
2. Processor
75%
8%
42%
3. Live shipper
42%
14%
43%
4. Buyer/wholesaler/distributor
29%
8%
14%
1. Education
100%
2. Standardized handling practices
5. Provincial government
3. Price incentives for quality
25%
6. Federal government
75%
4. Slowing down the fishery
30%
25%
7. Science community
40%
50%
8. Industry associations
50%
50%
5%
50%
9. Other
45%
11%
33%
11%
14
In order of importance, indicate what is the
most effective way to improve lobster quality
on the vessel. (2nd Choice)
1. Fisherman
19%
2. Processor
57%
12%
67%
12%
25%
8%
3. Live shipper
57%
4. Buyer/wholesaler/distributor
14%
29%
1. Education
34%
5. Provincial government
33%
33%
2. Standardized handling practices
3. Price incentives for quality
29%
6. Federal government
57%
25%
15%
7. Science community
35%
50%
8. Industry associations
14%
4. Slowing down the fishery
25%
50%
38%
49%
13%
9. Other
34%
33%
22%
11%
15
In order of importance, indicate what is the
most effective way to improve lobster quality
on the vessel. (3rd Choice)
1. Fisherman
54%
27%
15%
4%
2. Processor
25%
3. Live shipper
34%
33%
14%
28%
29%
4. Buyer/wholesaler/distributor
8%
29%
1. Education
33%
5. Provincial government
67%
2. Standardized handling practices
3. Price incentives for quality
29%
6. Federal government
42%
42%
7. Science community
29%
32%
21%
4. Slowing down the fishery
5%
100%
8. Industry associations
14%
9. Other
25%
57%
13%
29%
37%
25%
16
In order of importance, indicate what is the
most effective way to improve lobster quality
on the vessel. (4th Choice)
1. Fisherman
3% 10% 13%
2. Processor
74%
31%
3. Live shipper
69%
13%
13%
25%
4. Buyer/wholesaler/distributor
49%
1. Education
33%
5. Provincial government
67%
2. Standardized handling practices
3. Price incentives for quality
100%
4. Slowing down the fishery
6. Federal government
5%
23%
18%
7. Science community
54%
50%
8. Industry associations
22%
9. Other
20%
50%
78%
30%
50%
17
What is the most effective way of
ensuring the future viability of
Atlantic Canada lobster stocks?
1.
1. Increasing
Increasing carapace
carapace size
size
37%
37%
2.
2. V-notching
V-notching and
and returning
returning females
females
28%
28%
3.
3. Returning
Returning large
large female
female lobsters
lobsters
28%
28%
4.
4. Shifting
Shifting the
the seasons
seasons
7%
7%
18
What is the most effective way of
ensuring the future viability of
Atlantic Canada lobster stocks?
1. Fisherman
38%
2. Processor
33%
55%
3. Live shipper
21%
27%
17%
17%
33%
4. Buyer/wholesaler/distributor
8%
18%
33%
1. Increasing carapace size
33%
5. Provincial government
67%
2. V-notching and returning females
3. Returning large female lobsters
13%
62%
6. Federal government
25%
65%
7. Science community
29%
33%
8. Industry associations
14%
9. Other
33%
4. Shifting the seasons
6%
67%
86%
50%
17%
19
In order of priority, what would you
recommend to undertake collectively to
maximize the value of the resource in the
plant.
1.
1. Better
Better communication
communication from
from the
the market
market to
to the
the fishermen
fishermen
23%
19%
25%
32%
2.
2. More
More structured
structured and
and collaborative
collaborative approach
approach
10%
29%
26%
34%
1st choice
3.
3. Quality
Quality based
based pricing
pricing
10%
2nd choice
33%
30%
25%
3rd choice
4th choice
4.
4. Best
Best practices
practices for
for plants.
plants.
15%
12%
16%
61%
20
In order of priority, what would you
recommend to undertake collectively to
maximize the value of the resource in the
plant.(1st Choice)
1. Fisherman
20%
2. Processor
33%
3. Live shipper
32%
48%
17%
25%
28%
29%
4. Buyer/wholesaler/distributor
34%
5. Provincial government
14%
33%
1. Better communication from the market
2. More structured and collaborativ e approach
3. Quality based pricing
62%
25%
30%
7. Science community
4. Best practices for plants.
25%
33%
33%
9. Other
22%
29%
33%
13%
25%
6. Federal government
34%
8. Industry associations
25%
20%
33%
50%
45%
17%
22%
11%
21
In order of priority, what would you
recommend to undertake collectively to
maximize the value of the resource in the
plant.(2nd Choice)
1. Fisherman
41%
2. Processor
32%
11%
22%
3. Live shipper
16%
45%
29%
14%
4. Buyer/wholesaler/distributor
22%
57%
67%
5. Provincial government
37%
6. Federal government
11%
1. Better communication from the market
33%
2. More structured and collaborativ e approach
3. Quality based pricing
25%
38%
22%
11%
7. Science community
56%
4. Best practices for plants.
11%
100%
8. Industry associations
20%
9. Other
20%
49%
40%
17%
20%
17%
17%
22
In order of priority, what would you
recommend to undertake collectively to
maximize the value of the resource in the
plant.(3rd Choice)
1. Fisherman
12%
2. Processor
35%
38%
3. Live shipper
29%
24%
49%
13%
34%
33%
4. Buyer/wholesaler/distributor
33%
67%
5. Provincial government
33%
29%
50%
8. Industry associations
20%
9. Other
20%
20%
20%
2. More structured and collaborativ e approach
3. Quality based pricing
14%
58%
6. Federal government
43%
7. Science community
1. Better communication from the market
14%
14%
14%
14%
4. Best practices for plants.
50%
40%
20%
60%
23
In order of priority, what would you
recommend to undertake collectively to
maximize the value of the resource in the
plant.(4th Choice)
1. Fisherman
31%
2. Processor
13%
13%
3. Live shipper
8% 8%
53%
13%
61%
17%
4. Buyer/wholesaler/distributor
83%
33%
5. Provincial government
2. More structured and collaborativ e approach
3. Quality based pricing
50%
6. Federal government
17%
25%
7. Science community
1. Better communication from the market
67%
17%
8%
33%
50%
50%
8. Industry associations
50%
25%
9. Other
50%
25%
60%
4. Best practices for plants.
40%
24
In order to improve returns from lobster, do
you support the creation of a working group
to address the competitive environment?
1.
1. Yes
Yes
83%
83%
2.
2. No
No
17%
17%
25
In order to improve returns from lobster, do
you support the creation of a working group
to address the competitive environment?
1. Fisherman
64%
36%
2. Processor
83%
17%
3. Live shipper
86%
4. Buyer/wholesaler/distributor
14%
100%
1. Yes
5. Provincial government
87%
13%
2. No
6. Federal government
100%
7. Science community
100%
8. Industry associations
75%
25%
9. Other
100%
26
Do you feel there is merit in
launching a generic marketing
campaign in the U.S.?
1.
1. Yes
Yes
64%
64%
2.
2. No
No
36%
36%
27
Do you feel there is merit in
launching a generic marketing
campaign in the U.S.?
1. Fisherman
71%
29%
2. Processor
58%
42%
3. Live shipper
43%
4. Buyer/wholesaler/distributor
33%
5. Provincial government
57%
67%
1. Yes
75%
6. Federal government
25%
71%
7. Science community
2. No
29%
100%
8. Industry associations
71%
29%
9. Other
50%
50%
28
Do you feel there is merit in
launching a generic marketing
campaign in the E.U.?
1.
1. Yes
Yes
90%
90%
2.
2. No
No
10%
10%
29
Do you feel there is merit in
launching a generic marketing
campaign in the E.U.?
1. Fisherman
93%
7%
92%
8%
2. Processor
3. Live shipper
71%
4. Buyer/wholesaler/distributor
67%
5. Provincial government
29%
33%
1. Yes
2. No
100%
6. Federal government
86%
14%
7. Science community
100%
8. Industry associations
86%
14%
9. Other
100%
30
Do you feel there is merit in
launching a generic marketing
campaign in Asia?
1.
1. Yes
Yes
80%
80%
2.
2. No
No
20%
20%
31
Do you feel there is merit in
launching a generic marketing
campaign in the Asia?
1. Fisherman
96%
4%
2. Processor
75%
25%
3. Live shipper
71%
4. Buyer/wholesaler/distributor
33%
5. Provincial government
29%
67%
1. Yes
87%
13%
2. No
6. Federal government
81%
7. Science community
67%
8. Industry associations
19%
33%
86%
14%
9. Other
56%
44%
32
Does your experience indicate that traceability
mechanisms within the Quality Management
Program are adequate to meet modern food
safety requirements?
1.
1. Yes
Yes
38%
38%
2.
2. No
No
27%
27%
3.
3. Don't
Don't know
know
35%
35%
33
Does your experience indicate that traceability
mechanisms within the Quality Management
Program are adequate to meet modern food
safety requirements?
1. Fisherman
28%
2. Processor
44%
28%
67%
33%
3. Live shipper
43%
4. Buyer/wholesaler/distributor
43%
14%
1. Yes
100%
5. Provincial government
2. No
62%
6. Federal government
20%
7. Science community
13%
25%
3. Don't know
80%
50%
8. Industry associations
50%
72%
14%
14%
9. Other
13%
13%
74%
34
Do you believe the Atlantic
lobster industry would benefit
from ecolabelling?
1.
1. Yes
Yes
72%
72%
2.
2. No
No
13%
13%
3.
3. No
No opinion
opinion
15%
15%
35
Do you believe the Atlantic
lobster industry would benefit
from ecolabelling?
1. Fisherman
68%
21%
11%
2. Processor
84%
8% 8%
3. Live shipper
42%
29%
4. Buyer/wholesaler/distributor
34%
5. Provincial government
29%
33%
1. Yes
33%
2. No
87%
13%
86%
14%
6. Federal government
3. No opinion
7. Science community
100%
8. Industry associations
62%
13%
25%
9. Other
87%
13%
36
Does the industry need to explore the
development of a market intelligence
vehicle?
1.
1. Yes
Yes
82%
82%
2.
2. No
No
6%
6%
3.
3. No
No opinion
opinion
12%
12%
37
Does the industry need to explore the
development of a market intelligence
vehicle?
1. Fisherman
68%
11%
21%
2. Processor
84%
8% 8%
3. Live shipper
100%
4. Buyer/wholesaler/distributor
1. Yes
100%
5. Provincial government
2. No
86%
14%
6. Federal government
79%
7. Science community
3. No opinion
21%
100%
8. Industry associations
87%
13%
9. Other
74%
13%
13%
38
Would there be an advantage to setting up a
lobster council to:
A) Undertake a marketing campaign?
1.
1. Yes
Yes
82%
82%
2.
2. No
No
11%
11%
3.
3. No
No opinion
opinion
7%
7%
39
Would there be an advantage to setting up a
lobster council to:
A) Undertake a marketing campaign?
1. Fisherman
71%
22%
7%
2. Processor
92%
8%
3. Live shipper
86%
4. Buyer/wholesaler/distributor
67%
5. Provincial government
14%
1. Yes
33%
2. No
72%
6. Federal government
14%
95%
14%
3. No opinion
5%
7. Science community
100%
8. Industry associations
74%
13%
13%
9. Other
87%
13%
40
Would there be an advantage to setting up a
lobster council to:
B) Foster collaborative effort along the
value chain?
1.
1. Yes
Yes
85%
85%
2.
2. No
No
7%
7%
3.
3. No
No opinion
opinion
8%
8%
41
Would there be an advantage to setting up a
lobster council to:
A) Undertake a marketing campaign?
1. Fisherman
84%
8% 8%
2. Processor
92%
8%
3. Live shipper
86%
4. Buyer/wholesaler/distributor
14%
1. Yes
100%
5. Provincial government
2. No
100%
3. No opinion
6. Federal government
86%
14%
7. Science community
100%
8. Industry associations
87%
13%
9. Other
71%
29%
42
Would there be an advantage to setting up a
lobster council to:
C) Look at regulatory issues?
1.
1. Yes
Yes
56%
56%
2.
2. No
No
35%
35%
3.
3. No
No opinion
opinion
9%
9%
43
Would there be an advantage to setting up a
lobster council to:
C) Look at regulatory issues?
1. Fisherman
53%
43%
4%
2. Processor
75%
25%
3. Live shipper
71%
4. Buyer/wholesaler/distributor
29%
1. Yes
100%
5. Provincial government
2. No
49%
6. Federal government
38%
67%
7. Science community
14%
33%
8. Industry associations
25%
9. Other
13%
19%
67%
62%
74%
3. No opinion
13%
13%
13%
44
Would there be an advantage to setting up a
lobster council to:
D) Develop a market intelligence vehicle?
1.
1. Yes
Yes
81%
81%
2.
2. No
No
11%
11%
3.
3. No
No opinion
opinion
8%
8%
45
Would there be an advantage to setting up a
lobster council to:
D) Develop a market intelligence vehicle?
1. Fisherman
70%
19%
11%
2. Processor
92%
8%
3. Live shipper
100%
4. Buyer/wholesaler/distributor
1. Yes
100%
5. Provincial government
2. No
100%
3. No opinion
6. Federal government
86%
9% 5%
7. Science community
100%
8. Industry associations
86%
14%
9. Other
67%
33%
46
Would there be an advantage to setting up a
lobster council to:
E) Be the client responsible for application to
the Marine Stewardship Council?
1.
1. Yes
Yes
49%
49%
2.
2. No
No
32%
32%
3.
3. No
No opinion
opinion
19%
19%
47
Would there be an advantage to setting up a
lobster council to:
E) Be the client responsible for application to
the Marine Stewardship Council?
1. Fisherman
45%
2. Processor
33%
22%
83%
17%
3. Live shipper
71%
4. Buyer/wholesaler/distributor
29%
1. Yes
100%
5. Provincial government
2. No
38%
6. Federal government
49%
47%
7. Science community
24%
67%
8. Industry associations
13%
3. No opinion
29%
33%
14%
9. Other
86%
37%
25%
38%
48
Was the Summit a helpful exercise in
bringing industry participants together to
discuss common problems and look for
solutions?
1.
1. Yes
Yes
94%
94%
2.
2. No
No
6%
6%
49
Was the Summit a helpful exercise in
bringing industry participants together to
discuss common problems and look for
solutions?
1. Fisherman
83%
17%
2. Processor
100%
3. Live shipper
100%
4. Buyer/wholesaler/distributor
100%
1. Yes
5. Provincial government
2. No
100%
6. Federal government
100%
7. Science community
100%
8. Industry associations
86%
14%
9. Other
100%
50
Would you like to have
another Summit in 1.
1. 2008
2008 (next
(next year)
year)
51%
51%
2.
2. 2009
2009 (two
(two years)
years)
39%
39%
3.
3. 2010
2010 (three
(three years)
years)
4%
4%
4.
4. Other
Other
2%
2%
5.
5. Never
Never
4%
4%
51
Would you like to have
another Summit in 1. Fisherman
45%
2. Processor
37%
50%
3. Live shipper
7% 11%
42%
71%
4. Buyer/wholesaler/distributor
1. 2008 (next year)
29%
67%
5. Provincial government
33%
6. Federal government
8%
2. 2009 (two years)
33%
3. 2010 (three years)
50%
65%
7. Science community
17%
4. Other
5. Never
35%
100%
8. Industry associations
29%
9. Other
29%
71%
57%
14%
52
Did you find that the electronic
voting provided valuable insight
regarding industry perspectives?
1.
1. Yes
Yes
80%
80%
2.
2. No
No
20%
20%
53
Did you find that the electronic
voting provided valuable insight
regarding industry perspectives?
1. Fisherman
61%
39%
2. Processor
92%
8%
3. Live shipper
100%
4. Buyer/wholesaler/distributor
100%
1. Yes
5. Provincial government
2. No
100%
6. Federal government
71%
7. Science community
29%
50%
8. Industry associations
50%
87%
13%
9. Other
89%
11%
54
Thank you for your
excellent participation
55