Colombiatex de las Americas Reassures its Great
Capability to generate Business
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Colombiatex de las Americas closes with approximately USD $326M in
business expectations.
During these three days, around 21,924 national and international visitors
attended the Tradeshow.
The Trends Forum hosted almost 8,229 people, and the Trends Forum, 1,155.
January 2017. A new match began for the different players of the textile – apparel
industry after the completion of the twenty-ninth edition of Colombiatex de las
Americas, a Tradeshow that brought together business, knowledge and trends,
inviting to incorporate the technology, and to blend innovation into the DNA of
the companies as an essential component of the 'New Game' that is imperative in
the world.
The numbers
Around 21,924 people came to visit Colombiatex de las Americas and all of the
contents featured on it during these three past days, 5,5% more than last year. The
Tradeshow closed with approximately $ 326M in business expectations and an
approximate 4% increase on last year’s figure, where the commercial interest of
countries such as United States, Ecuador, Mexico, Peru, Guatemala and Costa
Rica stood out. From this group of crountries, 41% directs its investments to textile
purchases; 23% in machinery and equipment, 10% will invest in trims and fittings,
7% in chemical products, 7% in threads and yarns, and 12% registered in other
categories. This is the estimate balance provided by Invamer after closing business
(see technical data sheet at the end of this document).
«Colombiatex de las Americas is ad portas of turning 30, every year we deliver a
better version of our Tradeshow, we reinvent the way to connect our knowledge
and that of our allies to foster encounters that add value to the industry; we are a
well-known epicentre in Latin America as the only integrative Tradeshow that
gathers business, knowledge and trends in just one place, with a qualified supply
deserving of all of the efforts that we make, in alliance with the Medellin Mayor’s
Office and ProColombia, to bring national and international buyers, revitalizing
business and stimulating the economy and, by doing so, the opportunities for
country. It is rewarding for me to close, round up, start this year with a successful
Tradeshow that continues to grow and to restate the power of working together, »
added Carlos Eduardo Botero Hoyos, President of Inexmoda.
Together we co-create the most important Tradeshow in the Industry
The Tradeshow had 510 exhibitors, mainly from Colombia, India, Brazil, Spain and
Italy, as well as 1,928 international buyers (9% more than last year) from which 27%
arrived due to the crucial efforts of ProColombia. Aside from the collaborative
work made along with exhibitors and buyers, Colombiatex de las Americas is
carried out thanks to the committed involvement of more than 2,900 people, 72
direct employees and 2,880 indirect, and to the important magnifying operations
of more than 200 national and 40 international media members.
On its behalf, the articulated work of Procolombia and Inexmoda in alliance with
Medellin Mayor’s Office made possible to present the first Business Conference of
the Fashion System, where nearly 75 international buyers listened the business
proposals of several national exhibitors looking to open up to the international
market; also, the efforts made by Camara de Comercio and the institution of the
alliance ‘Antioquia Exporta más’, promoted meaningful encounters for networking
to stimulate the export of Colombian companies.
An industry Committed to the #NewGame
After taking the invitation of Inexmoda, of incorporating an innovative, observant
and, most of all, knowledgeable DNA to the organizational structure and the
strategies for business, the visitors of the Tradeshow understood the new challenges
of the market. The Trend Forum, which received more than 1,155 people, was just
the beginning of the journey to the fairground/playground enclosure that had
different pavilions exposing the best in terms of fibers, textiles, digital printing of
graphics, yarns, trims and fittings, machinery and equipment, full package,
chemical products, ten categories by product comprehended in the Tradeshow.
Also, in order to adopt suitable measures to the new technologies and to be able
to keep up with the rapid pace of changes in the market, the Inexmoda - UPB
Knowledge Pavilion, offered 21 conferences that had approximately 8,229
attendants and 15 practical workshopsshops (645 attendants), where people got
to upgraded their knowledge. All of this was possible thanks to the teamwork of
one of our biggest allies, Pontificia Bolivariana University, and to the broadcasting
of Telemedellin.
The 'New Game' it is sustainable and for that reason, Inexmoda, on its 1054 stand,
in alliance with the company for sustainable solutions Torna, witnessed the
profitability of bringing together innovation in water recycling, saving up to almost
95% of its usage in all rudimentary procedures of the industry.
Colombiatex de las Americas was carried out thanks to the great alliance
between Medellin Mayor’s Office and Inexmoda that year after year join forces to
not only push the industry of the country forward, but also to stimulate this
significant economic flow for the city of Medellin, because Colombiatex is a
Tradeshow that brings about COP$27,000 million.
Under the Tradeshow concept "New Game", Inexmoda delivered again and it
promoted a space of effective networking that also expanded the craft of the
most representative companies in the industry, which generates
opportunities to strengthen its business, co-creating in this way the scenario of
business around textiles and trims and fittings for the most powerful apparel in Latin
America.
Buyers
Exhibitors
Business
Expectations
Satisfaction: in a 1 to
5 scale
Total
Tradeshow
attendants
Knowledge Pavilion
InexmodaUPB**attendants
Workshops
attendants
Trends
Forum
attendants
Total 2017
14,719*
510
Total 2016
13,952
510
Variación from to
2016
5.5%
0
USD 326M
USD $313 M
4%
4.43 on 5
NA
NA
21,924
21,302
3%
8,229
6,905
19%
645
NA
NA
1,155
1,380
-16%
*86% national buyers and 14% international buyers
**Comparing the two first days of Colombiatex 2016 from those of Colombiatex 2017.
Invamer’s Technical data sheet
Overall aim: To evaluate the level of attendants’ satisfaction for Colombiatex de
las Americas 2017
Field survey: the information was gathered from January 24th to the 27th of 2017.
Number of Surveys: 15
Target Group:
 People who visited the Tradeshow
 National Exhibitors
 International Exhibitors
 National Buyers
 International Buyers
 Media
Method of Data Collection: Individual surveys were made through mobile devices
Margin of Error: Since this is a probabilistic sampling based on information capture,
there is no margin for error.
Sampling Method: Information capture during the days of the Tradeshow.
Press information and images in: