Class Agents are alumnae who wish to further their support of The Sage Colleges by encouraging peer engagement in vital fundraising efforts. Class Agents champion the cause of The Sage Fund for Excellence through direct support and class communications. The Sage Colleges 65 1st Street Troy, NY 12180 Russell Sage College Class Agent Handbook The Office of Annual Giving Katie Danico, SGS ’14 Senior Director of Annual Giving Office: 518-244-4552 Email: [email protected] Katie Falso Assistant Director of Annual Giving Office: (518) 244-4527 Email: [email protected] Lindsay Fitzpatrick Assistant Director of Annual Giving Office: (518) 244-2371 Email: [email protected] Tiffany Wright Administrative Assistant Office: (518) 244-4581 Email: [email protected] Office of Annual Giving Office: (518) 244-4581 Email: [email protected] Physical Address: 92 1st Street, 1st Floor Troy, NY 12180 Mailing Address: The Sage Colleges 65 1st Street Troy, NY 12180 9 Support for Class Agents Class Agents play a vital role in the fundraising efforts for Russell Sage and The Sage Colleges. The Office of Annual Giving is committed to supporting you in this role by providing administrative and service support as well as Class Agent coaching, training, networking opportunities, institutional updates and whatever else you may need! Index What is The Sage Fund For Excellence?.……...……p 2 Responsibilities of a Class Agent…………………....... p 3 Class Agent Task List Explained...………….………... p 4 Class Agents can expect: Ways to Make a Gift………………………………….... p 6 The Office of Annual Giving to be responsive to inquiries and needs in a timely fashion. Support for Class Agents………………………………. p 8 Donor Reports will be mailed/ emailed out each month. The Office of Annual Giving……………………………p 9 The Office of Annual Giving will provide any stationery and stamps needed to communicate by writing with classmates. The Office of Annual Giving will work with you to craft appeal letters and mail them out for you. The Office of Annual Giving and Russell Sage will never use your Auto-Signature without your expressed consent. Class Giving totals will be updated at www.sage.edu/ sagefund on a weekly basis. Exclusive Class Agent resources and news provided through Class Agent Newsletters, online social media avenues: Facebook: The Sage Fund for Excellence page Twitter: @SageGiving Instagram: @thesagefundforexcellence Updated June 2016 8 1 What is The Sage Fund for Excellence? __________________________________________________________ The Sage Fund for Excellence, Sage’s Annual Fund, is an annual campaign directed by The Annual Giving Office to raise unrestricted support for The Sage Colleges. Unrestricted gifts support the most pressing financial needs which includes scholarships and financial aid, faculty recruitment, technology upgrades, and campus enhancements. Tuition alone does not cover the cost of a Russell Sage education. The College is able to use unrestricted funds to fill the gap, covering the difference between the actual cost of running Russell Sage College and the revenue provided by tuition, room, and board fees. It is important to note that gifts of ANY amount can be donated to The Sage Fund. Every gift—in any amount—is important and increases the alumnae participation percentage. A strong giving participation rate from alumnae has an important impact on Sage’s ranking in U.S. News & World Report and the College’s eligibility to receive grant and foundation support. Therefore, an increase in alumnae participation can translate into thousands of dollars for the college. Monthly Giving/ Installments Many alumnae find it easier to schedule monthly gift installments. One benefit of recurring gifts is the ability to make a larger annual gift with smaller payments over time. Recurring gifts can be set up online by visiting sage.edu/sagefund and gifts will be automatically charged to a debit or credit card. __________________________________________________________ Matching Gift Information A donor can increase the size of their gift by having their (or their spouse’s) employer match their charitable donation. Some companies even double or triple the amount given! Different companies have their own giving policies therefore donors should be sure to contact their employer’s personnel office to obtain the necessary forms. Please do not hesitate to call The Sage Office of Annual Giving for assistance at (518) 244-4581, or visit sage.edu/matching. __________________________________________________________ Gifts of Securities The Sage Fund for Excellence Supports: 2 Sage accepts gifts of securities, which are a wonderful way to make an increased gift, avoid capital gains, and receive a tax benefit. If you, or another donor, have questions about gifts of securities please call The Office of Annual Giving at (518) 244-4581. __________________________________________________________ Financial Aid for over 90% of the Student Body Laboratory Equipment Library Resources and Periodicals Residence Hall Student Programs Campus Computer Equipment Athletic Equipment Facility Maintenance Cultural Opportunities Curriculum Development Building Project Support Planned Giving/ Estate Planning Health & Wellness Resources ...and MORE! Sage can help individuals include a planned gift in their overall estate and financial plans. Have the donor contact the Planned Giving office directly at (518) 244-2323. __________________________________________________________ 7 Ways to Make a Gift to Sage Here is a quick refresher on the many ways individuals can make their gift to The Sage Fund for Excellence. Call The Office of Annual Giving at (518) 244-4581 at any time if you have questions. Responsibilities of a Class Agent As an integral member of The Office of Annual Giving fundraising team, Class Agents enjoy contacting their peers in a way that is fun, interesting, innovative, rewarding and very meaningful to the College. __________________________________________________________ Online To make a gift online please visit: sage.edu/sagefund __________________________________________________________ Check Checks should be made out to “Russell Sage College” or “The Sage Colleges” and may be sent to: Office of Annual Giving The Sage Colleges 65 1st Street Troy, NY 12180 __________________________________________________________ Credit Card MasterCard, Visa, Discover and American Express may be used to make a gift to Russell Sage. Donors may make a one-time gift or several gifts over a period of time. (See Monthly Giving/ Installments). If donors are interested in putting their Sage Fund gift on a credit card, they can fill out the necessary information in the space provided on a pledge card, process their gift online at sage.edu/sagefund, or make their contribution over the phone by calling (518) 244-4581. __________________________________________________________ 6 Class Agent Task List* 1. Receive Welcome Package & Class Agent supplies 2. Make your 2016-2017 gift or pledge 3. Personalize Fall/ Spring Class Agent Appeals 4. Follow up with assigned peers 5. Just ask! 6. Say “Thank You!” 7. Provide feedback to the college 8. Read Class Agent Newsletters 9. Participate in events 10. Have fun! *More details on Class Agent Tasks can be found on the following pages. 3 Task List Details: 1. Receive Welcome Package & Class Agent supplies 6. Say “Thank you!” Class Agent Welcome Packages will now be sent to kick-off the campaign year. Resources included are a starter set of stationery and stamps, annual communication calendar, class lists, and more. Class Agents can “reorder” supplies (stationery, stamps, etc.) at any time by contacting: Office of Annual Giving (518) 244-4581 or [email protected] Donor reports will be emailed/ mailed to Class Agents every month. Please be sure to read this report when received and if any of your assigned classmates are listed as donors please follow up with a personal thank-you note, email or call. Stationery is provided by The Office of Annual Giving, along with stamps. 2. Make your 2016-2017 gift or pledge Class Agents are encouraged to get their gift or pledge (of any amount!) to The Sage Fund for Excellence early on in the year. Leading by example and donating early sets the precedent for your classmates and creates leverage when encouraging others to do so. Pledge Card Included. 3. Personalize Class Agent appeals As Class Agents, you know better than anyone else what will resonate with your peers. Please take the time to personalize the Class Agent draft letters when they are sent to you. This appeal should be as unique as you are, after all, it will be signed by you. Help us make it as authentic as possible by editing the drafts and returning them to the college in a timely fashion. 4. Follow up with assigned peers Do follow up with your assigned classmates to ensure receipt of Class Agent letters or communications from the College. Maintaining contact allows a relationship to develop providing ample opportunities to share information about the College as well as ensuring delivery of appeals. 5. Just Ask! When communicating with classmates, encourage them to join you in supporting Russell Sage. Statistics have shown that individuals are more likely to participate in philanthropic giving if asked by a peer. Remind classmates what their gift supports and encourage them to help reach this year’s class goal by giving to tomorrow’s Women of Influence. 4 7. Provide constructive feedback As a liaison for your class, The Office of Annual Giving relies on your valuable input to make our programs better. Let us know your thoughts and what (if any) feedback you receive from your classmates. 8. Read Class Agent Newsletters Class Agent Newsletters are sent periodically from The Office of Annual Giving. These newsletters are meant to be a resource to the Class Agents and provide program information as well as current news about Russell Sage College. Please read these newsletters and forward any relevant information to your classmates. 9. Participate in events Over the course of the fiscal year there may be special Alumnae or Class Agent events taking place in your area or on campus. If possible, try to attend as they are a great way to connect with college staff, fellow Class Agents and other Sage alumnae. Contact your staff liaison in The Office of Annual Giving if you are interested in organizing or hosting such an event. 10. Have Fun! Volunteering your time shouldn’t feel like a chore! Have fun in the process and enjoy connecting with your classmates. Make your correspondences unique to you and take the opportunity to learn more about your classmates and friends. Share the news and message of what an exciting place your alma mater is today and support one another in the vital work you do as a Russell Sage Class Agent. 5
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