SPONSORSHIP OPPORTUNITY
TITLE SPONSOR
$300,000 SPONSORSHIP INVESTMENT (CAD, VALUED AT $450K)
We invite you to be front and centre when all eyes are on Thunder Bay during the U-18 Baseball
World Cup championship. This is the king of title sponsorships. We will refine this package together
to meet your needs.
The Title Sponsor of the 2017 WBSC U-18 Baseball World Cup will receive the highest profile positions
during the 10-day tournament that focuses on the world’s best 16 to 18-year-old players from 12
different countries.
KEY FACTS
1. Fifty games will be played in the championship between Port Arthur Stadium and Baseball Central Tournament
September 1-10th, 2017.
2. Twelve national baseball teams will represent the continents of the world.
3. This event has featured baseball’s superstars, including Canada’s Russell Martin and Brett Lawrie, and USA’s
Joe Mauer, Justin Upton, Francisco Lindor, to name a few.
4. In 2010, the U-18 Baseball World Cup in Thunder Bay drew close to 50,000 fans over 10-days including guests
from around the world, leading to over $6 million for the local and regional economy.
AS A TITLE SPONSOR YOU WILL RECEIVE:
Title/Presenting Naming Rights
•
Inclusion of your Company name in Tournament
Name (ABC Company Presents WBSC U-18 Baseball
World Cup 2017)
•
Title sponsor exclusivity - participation from
competing companies not allowed without prior
written approval from the sponsor
•
Right of first refusal to be a Title Sponsor at all
future events held by the organization
•
As title sponsor, you will also be awarded a plaque
from WBSC in recognition of your extensive support
and contribution
•
Name placement for three full innings on rotational
banner on the backstop during television broadcast.
Tournament Logo
•
Inclusion of Company logo in Tournament logo
Television (Host Broadcaster to be confirmed)
•
Mentions for Title Sponsor on each Half Inning
exiting and coming out of commercial break
Sponsor packages, as described, are based on best information available. Sponsors and organizers
will have the opportunity to refine packages as dates move closer and schedules are more exact.
SPONSORSHIP OPPORTUNITY
TITLE SPONSOR
Stadium Naming Rights
•
Main venue, Port Arthur Stadium will be renamed
the “ABC Company Stadium” for the duration of the
tournament.
Note: Separate negotiation needed to acquire
these rights.
Signage
•
(2x) Port Arthur Stadium outfield signs
•
(2x) Baseball Central outfield signs
•
(2x) Port Arthur Stadium 1st base & 3rd base left –
right field line fencing signs
•
(2x) Baseball Central 1st base & 3rd base left – right
field line fencing sign
•
(1x) Scoreboard sign
(Port Arthur Stadium and Baseball Central)
•
(2x) 10’ x 8’ signs at top of Port Arthur Stadium
facing outward
•
(2x) – inside stadium 10’ x 8’ signs at top
of Port Arthur Stadium facing inward
•
Media conference exposure
•
Website/Social media exposure via TBIBA and
WBSC event website
•
A minimum of three (3) on air announcements of
the Title Sponsor as the presenting sponsor at each
of the 50 games being held at the event venues
Program/Mass Media Ads
•
•
A full page, four colour, back, inside back, or
inside front cover advertisement in the official
tournament program
A full page, four colour advertisement in the official
tournament program
Public Address
•
First Pitch Ceremonies at Opening Game and
selected games throughout the Tournament
•
Access to Hospitality (Special Hospitality Seating on
Sports Deck, Private Box Experience)
•
In-game campaign (1-2-minute activity) to activate
sponsor during 5th/6th inning break
Note: This approximates 150 mentions over 9 days,
and guarantees that every fan who attends this
event hears your company name.
Ticket Printing
•
Inclusion of Title Company logo in Tournament logo
that appears on all ticket stock
Sponsor packages, as described, are based on best information available. Sponsors and organizers
will have the opportunity to refine packages as dates move closer and schedules are more exact.
SPONSORSHIP OPPORTUNITY
TITLE SPONSOR
Access (tickets, tournament passes)
•
(20x) tournament passes (each pass 50 tickets)
for total of 1000 tickets with preferred seating
•
(20x) snack packs (catered food, snacks, soft drinks
for twenty games of your choice)
•
(20x) Individual Game Tickets
•
•
Access to players of 12 visiting National Teams
(with permission of WBSC and/or National Team
Organizations)
Access to youth baseball clinics: Blue Jays
participation
•
Access to VIP hospitality (special seating on sports
deck, private box experience)
•
Opportunity to place a supplied insert into World
Cup Souvenir Program/Tournament News for your
Sponsored game
Promotional
•
Highlighting local distributors of your products so as
to highlight their activities/products in their market
•
Media release sent out to all local major outlets to
announce this Title Sponsor
•
•
Logo and name identification in pre/post game
advertising
1 Player of the game sponsors Championship Days
September 8-10th
•
•
1 Game day sponsor - Championship Days
September 8-10th
Ability to create U-18 Co-op campaign with
sponsors. i.e. “U-18 hamburgers with ABC
Company”, U-18 travel package with travel agency
for fans/supporters
•
Opportunity to include company products in player
gifts bags
•
Title Sponsor has the right to promote itself as
the official Title Sponsor of this event in all its
advertising
•
Pre-event activities; opportunities to engage local
distributors/outlets of Title Sponsor in reaching
their customers/clients
•
Commemorative sponsorship recognition piece
recognizing sponsor support.
•
Opportunity to place a display booth featuring your
company in a meet and greet format at the ballpark
throughout the game
Perks
•
Countdown events; 300 days, 200 days, 100 days
ie. Advertising, sampling, and sponsor activity etc.
•
First pitch ceremonies at opening game and
selected games throughout the tournament
•
Opportunity to provide prize packages for contests
throughout the game with additional public address
recognition
•
Opportunity to designate “FAN ZONE” space during
tournament including sampling and product display
opportunities
THANK YOU FOR YOUR CONSIDERATION
Sponsor packages, as described, are based on best information available. Sponsors and organizers
will have the opportunity to refine packages as dates move closer and schedules are more exact.
ADDITIONAL DEMOGRAPHICS
1. The Sunday night, 6 September,2015 prime time finale of the XXVII WBSC U-18
Baseball World Cup at historic Koshien Stadium in Osaka generated a nationwide
sensation across Japan, outperforming the nation’s most popular television
programmes during some of the most valuable prime-time hours, according to
multiple media reports.
2. A snapshot into Japan’s biggest region, Kanto, which has a potential reach of 18.1
million households, showed the electric and close-fought youth baseball world
championship finale between the U-18 National Teams of host nation Japan
(world No. 1) and the United States (world No. 2) generated an average TV rating
of 18.6 and spiked to an incredible 27.2 during the final moments of the game,
which ran just under three hours from 18:30 to 21:24 JST.
3. The thrilling U-18 world championship finale, attended by over 15,000 in-stadium
spectators, was featured live and free-to-air across Japan on TV Asahi, one of
the most wide-reaching broadcasting networks in Japan. Deciding to feature the
finale live and in prime time against other popular programmes in Japan, TV Asahi
executives were praised by the broadcast industry for their shrewd decision to
offer blanket coverage through their terrestrial channels nationwide.
4. Online viewers from 93 countries and territories worldwide tuned in to the finale
of the WBSC U-18 Baseball World Cup via live-stream.
5. According to Twitter Japan, the 2015 WBSC U-18 Baseball World Cup finale was
the second highest trending topic on Twitter in Japan on the night of 6 September,
with celebrities, pop singers, authors, fans and Nippon Professional Baseball
clubs sharing in the real-time thrilling moments.
6. The XXVI WBSC U-18 Baseball World Cup 2013 in Taichung, Taiwan had a
potential broadcast reach of 144 million homes and potential online/mobile reach
of 20 million users.
7. The final four games of the 2010 IBAF World Junior Baseball Championship in
Thunder Bay were broadcast by Rogers Television and were aired live in several
countries in the Americas and in Asia. Roger’s Sportsnet broadcast the Team
Canada games on a tape-delay basis.