The Business Case for Storage Networks Storage Strategies for Lowering TCO OPT-4052 9628_05_2004.c © 2004 Cisco Systems, Inc. All rights reserved. 1 The Cost of Poor Quality • Most companies waste more than half their storage. • Between 1999 and 2002, an estimated $35 billion of storage assets have gone unutilized.* • Approximately one quarter of all annual computerrelated U.S. revenues. *Worldwide OEM Revenues 1999-2002 OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 2 Summary • Falling disk prices = Increased TCO • Create value with STORAGE STRATEGIES. • In order to take advantage we must: Understand the problem Visualize the impact Use metrics and know TCO components • Cisco has implemented a STORAGE VISION to direct strategies for storage management with significant impact. OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 3 Agenda • Storage Strategies for Lowering TCO Definitions Strategies Measurement Metrics OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 4 STORAGE STRATEGIES FOR LOWERING TCO OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 5 DEFINING TCO TERMINOLOGY OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 6 Definition—Total Cost of Ownership (TCO) • The sum total of all costs associated with implementing a storage solution including acquisition and depreciation of raw storage, labor, support, maintenance, and so on over the lifetime of the solution. • Provides for “apples-to-apples” comparisons of different solutions. • Measures impact on environment and on bottom line—real world costs. • Cash basis or depreciation? Cash basis—Present value of all acquisition costs** Depex—Matches budget structures OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 7 Cash Versus Depreciation Year 1 Year 2 Total Cash Basis Year 0 HW $ 1.00 Maint $ 0.20 Labor $ 0.10 $ 0.09 $ 0.08 Total $ 1.30 $ 0.09 $ 0.08 $1.47 Depex Year 0 Year 1 Year 2 Total HW $ 0.33 $ 0.33 $ 0.33 Maint $ 0.20 Labor $ 0.10 $ 0.10 $ 0.10 Total $ 0.63 $ 0.43 $ 0.43 $1.50 • Year 1 labor costs = $0.1*(0.9^1) • Year 2 labor costs = $0.1*(0.9^2) **Cash Basis—Present Value of Future Costs at 10% Discount Rate OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 8 STORAGE STRATEGIES OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 9 Strategies Utility-Like Storage Service Storage Demand • Service-Level Management • Appropriate Hardware Tiers Storage Recovery Program • Best Practices and Processes • Special Tools and Metrics Storage Management Storage Resource Management Virtualization Storage Supply Framework Information Lifecycle Management Data Integrity and Resiliency Management and Consolidation OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 10 Strategies • Migration to storage networks Increases allocation efficiency Decreases management costs • Storage consolidation Fewer hosts and fewer frames Reduce points of management Reduce maintenance costs • Storage recovery Increases utilization efficiency Reclaim unused storage OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 11 MEASUREMENT OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 12 Measurement • Data collection Asset reports Accounts payable Storage inventory SRM Spreadsheets • Need measurement of “before” picture • Key values Allocation efficiency Utilization efficiency OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 13 Utilization Allocation Efficiency Utilization Efficiency PROD 60% OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 40% 14 Allocation Efficiency OPT-4052 9628_05_2004.c1 Storage Type Industry Average Allocation Efficiency DAS 30%–40% SAN 50%–60% © 2004 Cisco Systems, Inc. All rights reserved. 15 Measurement Example: (DAS) • Sample DAS TCO Seven storage frames 7 x external RAID arrays (total 24,192 GB) $350K purchase price $2.45M total One storage manager $150K per year Seven datacenter tiles $10K per tile $5K for cabling $75K total OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 16 Measurement DAS (Cont.) • Backups Per GB Plus tape costs per GB Total per GB Total $0.086 $0.868 $0.954 $63,698 • Maintenance $6K per frame per month $42K per month $504K total • Utilization Allocation efficiency factor (60%) Utilization efficiency (40%) OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 17 Sample DAS TCO Sample TCO Cash Basis Seven Storage Frames 7 x External RAID Arrays (Total 24,192 GB) $350K Purchase Price $1.75M Total $ 2,450,000.00 Depex—Year 0 $ 816,666.67 One Storage Manager $150K per Year $ 398,160.00 $ 150,000.00 $10K per Tile $5K for Cabling $ 199,080.00 $ 75,000.00 Seven Datacenter Tiles Backups Per GB Plus Tape Costs per GB Total per GB Total $0.086 $0.868 $0.954 $ 63,698.51 $ 23,079.17 $6K per Frame per Month $42K per Month $504000K Total $ 1,337,817.60 $ 504,000.00 Maintenance Utilization Rates Allocation Efficiency Factor (60%) Utilization Efficiency (40%) Total Storage Utilization Efficiencies Total Cost TCO Per MB 0.6 0.4 $ $ 24,192,000 5,806,080 4,448,756.11 0.77 24,192,000 5,806,080 $ 1,568,745.83 $ 0.27 *Expenses not depreciated, but totaled over 3 years **Discount rate needed for present value—years 2 and 3 discounted at 12 precent OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 18 Measurement Example: SAN Migration Strategy • Sample SAN TCO Seven storage frames 7 external RAID Arrays (36 GB drives) (total 24,192 GB) $350K purchase price $2.45M total One storage manager $150K per year $15K for training $165K total Seven datacenter tiles $10K per tile $5K for cabling $75K total Maintenance $6K per frame $42K per month $504K total Backups* Total $63,698.51 *Significant savings in backups possible—not analyzed here OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 19 Measurement SAN (Cont.) • FC switches $500K total including maintenance • Utilization Allocation efficiency factor (75%*) Utilization efficiency (40%) *Assumes 15% Increase OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 20 Sample SAN TCO Sample TCO Depex—Year 0 Cash Basis Seven Storage Frames 7 x External RAID Arrays (Total 24,192 GB) $350K Purchase Price $2.45M Total $2,450,000 $816,667 One Storage Manager $150K per Year $15K for SAN Training $165K Total $437,976 $165,000 $10K per Tile $5K for Cabling $75K Total $199,080 $75,000 Facilities - Seven Tiles Backups Per GB Plus Tape Costs per GB Total per GB Total $0.086 $0.868 $0.954 $61,261 $23,079 Maintenance $6K per Frame per Month $42K per Month $504K Total $1,337,818 $504,000 Switches 4 Director Class Switches (Inc. Maint.) $500,000 $166,667 Utilization Rates Allocation Efficiency Factor (75%) Utilization Efficiency (40%) Total Storage Utilization Efficiencies Total Cost TCO per MB OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 0.75 0.4 24,192,000 7,257,600 $4,986,134 $0.69 35,040,000 10,512,000 $1,750,412 $0.17 21 Consolidation Impact Sample TCO Depex—Year 0 Cash Basis Two Storage Frames 2 x External RAID Arrays (42,048 GB) $750K Purchase Price $1.5M Total $1,500,000 $500,000 $437,976 $165,000 One Storage Manager $150K per Year $15K for Training $165K Total Three Tiles $10K per Tile $5K for Cabling $35K Total Facilities 3 $92,904 $35,000 Backups Per GB Plus Tape Costs per GB Total per GB Total $0.086 $0.868 $0.954 $61,261 $23,079 $0 $0 $500,000 $166,667 Maintenance No Maintenance for 3 Years Switches 4 x 32 Port Switches Utilization Rates Allocation Efficiency Factor (80%) Utilization Efficiency (40%) Total Storage Utilization Efficiencies Total Cost TCO per MB OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 0.8 0.4 42,048,000 13,455,360 $2,592,141 $0.19 42,048,000 13,455,360 $889,746 $0.07 22 Recovery Impact Sample TCO Depex—Year 0 Cash Basis Two Storage Frames 2 x External RAID Arrays (42,048 GB) $750K Purchase Price $1.5M Total $1,500,000 $500,000 $437,976 $165,000 One Storage Manager $150K per Year $15K for Training $165K Total Three Tiles $10K per Tile $5K for Cabling $35K Total Facilities 3 $92,904 $35,000 Backups Per GB Plus Tape Costs per GB Total per GB Total $0.086 $0.868 $0.954 $61,261 $23,079 $0 $0 $500,000 $166,667 Maintenance No Maintenance for 3 Years Switches 4 Direct Class Switches Utilization Rates Allocation Efficiency Factor (80%) Utilization Efficiency (60%) Total Storage Utilization Efficiencies Total Cost TCO per MB OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 0.8 0.6 42,048,000 20,183,040 $2,592,141 $0.13 42,048,000 20,183,040 $889,746 $0.04 23 Solution/Cost Comparison Effect of Storage Program on TCO $0.90 Cash Basis $0.80 Depex $0.70 TCO/MB $0.60 $0.50 $0.40 $0.30 $0.20 $0.10 $0.00 TCO per MB DAS TCO per MB SAN Solution TCO per MB DAS TCO per MB SAN TCO per MB Consolidation TCO per MB Recovery OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. TCO per MB Consolidation TCO per MB Recovery Cash Basis Depex $0.77 $0.69 $0.19 $0.13 $0.27 $0.17 $0.07 $0.04 24 METRICS OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 25 Metrics • Project metrics Payback method ROI NPV OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 26 Metrics Examples: Payback • Pros • Cons “Napkin math” Suitable for small capital investments Measures time to recoup investment Doesn’t work well for large investments Doesn’t work well for long time horizons (>1 year) Payback period = initial investment/annual income Example: $5000 for new disk infrastructure to increase performance for online transactional system that increases revenue by $2500 over two quarters. Payback period is one year $5000/$2500 = 4 Quarters = One Year Reasonable payback—Do the upgrade OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 27 Metrics Examples: ROI • Pros • Cons “Napkin math” Easy to manipulate Suitable for large capital investments Maligned as a marketing tool Well known Does not account for cost of capital Does not account for time value of money Example: $5000 for new disk infrastructure to increase performance for online transactional system that increases revenue by $2500 over two quarters. ROI = (All Returns-All Investments)/(All Investments) ROI = ($2500-$5000)/$5000 = -%50 ROI is negative—Don’t do the upgrade OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 28 Metrics Examples: NPV • Pros • Cons Accurate measurement Definitely not “napkin math” Suitable for large capital investments Accounts for cost of capital and time value of money Example: $5000 for new disk infrastructure to increase performance for online transactional system that increases revenue by $2500 over three years; cost of capital is 12%. NPV = -$5000 + (833.33*(1.12^1)) + (833.33*(1.12^2)) (833.33*(1.12^3)) Excel = NPV (Rate, Value1, Value2...) + NPV = -$2998.47 NPV is negative—Don’t do the upgrade OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 29 Summary • DAS-to-SAN migrations: significant cost savers. • Coupled with consolidation and storage recovery, programs greater reductions in TCO possible. • Use FC and IP networks as enabling technologies for lower TCO. • Use strategies to adjust storage TCO FUNCTION. • Uptime and availability are part of TCO. • Use FC and IP storage networks to increase business continuance, uptime, and availability; in turn, further decrease TCO. • Play WHAT-IF scenarios with uptime, availability, backups, and retention. OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 30 Recommended Reading • The Business Case for Storage Networks [1-58720118-6] Available October 2004 • Cisco Storage Networking Architectures Poster [158720102X] • Internetworking Technologies Handbook, Fourth Edition [1-58705-119-2]" OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 31 Online References • Business Ready Datacenter http://www.cisco.com/go/datacenter • Cisco Storage Networking Solutions http://business.cisco.com (click “Storage”) • Search Storage http://www.searchstorage.com • Byte and Switch http://www.byteandswitch.com • Storage Networking World Online http://www.snwonline.com OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 32 OPT-4052 9628_05_2004.c1 © 2004 Cisco Systems, Inc. All rights reserved. 33
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