Electronic Instrument Design:
User Interfaces
Workshop A3
Chair: Elaine Murakami
Discussant: Sharon O’Connor
Resource Paper: Harry Timmermans
Bruno Allard
Michael Meschik
Andrew Collins
Virpi Pastinen
Daniel Ekwalla
Dimitris Potoglou
Oliver Horeni
Christina Pronello
Jane Gould
Coralie Triadou
Steven Jones
Liva Vagane
Solvei Meland
The Group
The Work
The Context
From Resource Paper, Timmermans
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Data requirements are getting more complex
But, response rates are dropping
Can we design good user interfaces that help
increase interest and involvement,
hence reducing respondent burden, increase
response rates, and data reliability
The Process
Interfaces
Surveys:
Internet/web,
mobile phones,
PDA’s, GPS, CATI, …
People:
Motivation, …
Databases
Coding, Processing,
Privacy, Security
Active
Systems/surveys
1.Four Resource Papers
Oliver Horeni: Mental
Representations Underlying Activity
Interfaces
Dimitri Potoglue: Comparison of
Mixed Mode Surveys
Christine Pronello:
User Control and Interface in a
Continuous Attribute Stated
Preference
Passive
Systems
Andrew Collins:
Search based internet survey
Using an Online Ticket Agent Model
to Build a SP
What are the Priorities for Electronic
Surveys
Four Main Topics that were Identified:
• Simplification, or “Don’t make me think”
– more intuitive and attractive design
– Reduce respondent burden
– “One size does not fit all”
– Customize interfaces to recognize different
cultures, ages, languages.
Priorities, contd.
 Recruitment and Motivation
How to bring users into the survey (what‘s new)
Social exchange theory: “value” for respondent &
Trust between respondent and interviewer
• Mixed Modes
Necessary to reach many types of respondents
-Combine phone mail, web, CATI, GPS
– How to harmonize data from mixed modes
Priority Issues, contd.
• Privacy
– Entirely new issues arise with multiple data
sources
– With electronic data, information is collected and
stored without the users’ knowledge.
– Respondents need a choice: “off” switch
Statement of Research Needs
Interfaces
• Statement I: Develop interfaces that are congruent with
the mental models of how respondents think about
transportation issues
• Statement II : Explore innovative means to both recruit
and motivate respondents
_____________________________
• Statement III: Address whether respondents understand
the privacy tradeoffs ( e.g. Cell phones and GPS- the spatial
information they collect?
• Statement IV: Develop algorithms to synthesize and
process data streams into usable measures, for modeling