Mastering Promotions
Pat Adams
Regional Manager
Scotts Valley, CA
A recording of this webinar will be available at
www.nspwebinars.com
A phone recording will be available at
1-712-432-0453 PIN 5889256
(not a toll-free call)
Recordings available 9/13
Type in Your Questions!
New Business Topic Everyday!
Monday, Sept. 9th ‒ Julie DeVisser (Recording)
Mentor Like you Mean It!
Tuesday, Sept. 10th ‒ Lynda Hammons (Recording)
Pure Sunshine: NSP’s Uncompromising Quality it Your
Competitive Advantage
Wednesday, Sept. 11th ‒ Mary Ward(Recording)
Do You Use and Education Station?
Friday, Sept. 13th ‒ LaDonna Frantz
How I Gave Myself a Raise!
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Giveaway Winners Please Contact:
Shandi Hatfield
801-341-7205
[email protected]
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Oct. 9 – 12, 2013
Las Vegas, Nevada
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www.naturessunshine.com
Dr. Matt Tripp
Meet Dr. Matt Tripp, NSP’s
new Chief Scientific Officer,
and learn how NSP leads
the industry with a unique
blend of superior science
and herbalism.
National Convention 2014
March 26—29, 2014
Cincinnati, OH
Dr. Mark Hyman
• Passionate advocate for
resolving the root cause of
chronic illness through wholesystems approach, Functional
Medicine
• Medical Editor for the
Huffington Post
• On Medical Advisory Board to
the Dr. Oz Show
Come to National Convention 2014 and
Discover the New Transformational Power of
Nature’s Sunshine
Bring your entire group for:
• New Breakthrough Products
• Best-in-Class Speakers
• New Duplicable Business Systems
• New Internet Tools
• Convenient location
• Much More!
www.naturessunshine.com
Patricia Adams, BS, CNC, NHC, NE
Regional Manger, CA
Board-Certified in Holistic Nutrition
Bachelor of Science, Clinical Nutrition
Certified Nutritional Consultant
Nutrition Educator
Doctor of Naturopathy
I Use NSP Promotions to….
1. Increase Sales
2. Promote Sponsoring
3. Build and Retain Managers
And YOU can too!
Increase Sales
Don’t assume your group has already
seen the promotion
• Own it
– Send it from you, their contact/mentor/friend
• Jazz it up
– Re-name it
– Make the subject line exciting
Marketing the Promotion
Use words such as…
• New
• Now
• Secrets
• Truths
• Today only or
• “Look what if found!”
Use the numbers 3, 5, 7, 9
Examples:
• Three ways to boost your immune system
• Nine ways to save
• Five ways to impress your friends
Add Personal Experience
Examples:
• I like to use this product for ____________
• My son loves this product when he feels_____
You’ll see the most benefit when
you’re excited!
What If I Don’t Have a Story?
Find one:
• The Little Herb Encyclopedia
• The Comprehensive Guide to Nature’s
Sunshine Products
• Google Search
Keep it short- a small paragraph per item
How Do I Order?
Make sure to teach people how they can order:
• Your MyNSP website to sign up as a new
member
• www.naturessunshine.com with their account
number and PIN
• Order Sales at 1-800-453-1422 with their
account number
Promote Sponsoring
When the promotion is about sponsoring it’s
simple, share the promotion with…
• Everyone in your group who has EVER signed
someone up
• Everyone who has referred someone to you to
sign-up
Customize the Message
• Make the subject line interesting
• Use testimonials specific to sponsoring
– Point out someone who really benefited
• Now they can buy wholesale!
• Last I heard, she got her whole office cleansing!
Use a Strong Tagline
• Never miss an opportunity to share!
– You don’t know whose life you will change
• You friends will love this too!
– So don’t keep the good news to yourself
• It’s easy to let your friends in on this!
• Who do you know that could use this help?
Always Mention the Business
Opportunity
• If you don’t, someone else will
• Daily we lose members to other
“wonderful opportunities”
– Which are never as good as Nature’s Sunshine!
• I learned this the hard way when my own son
got recruited!
Build and Retain Managers
People feel important when you include them in
your ‘inner circle’
• Let them know they’re ‘in’
• You care enough about them to include them
Build and Retain Managers
• Let your group know they’re on your ‘team’
and there’s a great new promo for them to
share with ‘their people’
• Usually managers get an additional phone call,
especially when they’re close to breaking out
• They can use the promo to help
How Do I Introduce the Business
Opportunity to Potential Managers?
Examples:
• You’ll be the ______ specialist when you’re
over this!
• I can’t wait to send you people, let me know
when you’re ready!
• I wonder if your friends would like to have a
class?
How Do I Introduce the Business
Opportunity to Potential Managers?
• You’ve referred so many people, how can I
help you?
• Won’t it be great when you have a Nature’s
Sunshine Store? (In their home town, Maui,
etc.)
Summary
Use the NSP promotions as a way to reach your
group
• Via email- free and fast
• Via telephone- low cost
• Via postcard- works best for reminders, takes
too long for a promo
Summary (continued)
Don’t assume they already know…
• About the promotions
• How to share/sign- up a new member
Summary (continued)
We need to see things multiple times to ‘get it’
• Your personal contact is a great way
• Do it every time, on every promo
Summary (continued)
Let your excitement show
• About the products
• About your group, ‘inner circle’
• About your own Nature’s Sunshine
experience!
Keep in touch with your people
or someone else will!
Thank you!
Let’s Answer Some Questions!
I-Inspire
Doug Corrigan, Director of Field Marketing
What is I-Inspire
A Celebration of Sharing…
The Transformational Power of NSP
April 1- January 31, 2014
Goal: Inspire more
Sponsoring
Retention
Sunshine Rewards
Manager Development
Communications #1 Rule?
REMEMBER YOUR
AUDIENCE!
Something for Virtually Everyone
1. For Builders
The Grand Prize (Cruise)
2. For Everyone Who Shares
Achiever Awards
(Product, Prizes, Recognition)
I-Inspire Grand Prize- Cruise
• Top150 point earners
receive a 7-day Cruise!
• Plus, additional Cash &
Prizes
Simple Eligibility Requirements
1. Be at least a Manager (non-pending status) on January
31, 2014
2. Maintain or exceed your Group Qualification Volume
(“GQV”) for the period of April 1, 2013 through January
31, 2014 (the “Qualification Period QV”) against the
“Base” period (April 1, 2012 through January 31, 2013).
3. Manager count as of January 31, 2014 can be no less than
your Manager count (if any) as of March 31, 2013.
I-Inspire Cruise
Sponsor Two New Members in any month and
you could win a 7-day cruise!
I-Inspire Cruise
Now it the time to make your move!
Three Mega Bonus point offers make it possible
to catch-up and take massive steps towards
winning the 7-day Caribbean cruise!
View Your I-Inspire Points
The I-Inspire Leader
Board
Offer 1: Be a TOP Monthly Point Earner
Be a TOP point earner in September and receive
up to 200 bonus points.
Top 1-150 in September receive a 200 point
bonus
151-300 in September receive a 100 point bonus
Offer 2: Earn TRIPLE Points
During September you earn TRIPLE points for
SmartStart Sponsoring
Example:
Jessica sponsors 3 new members who each
purchase 100-300 QV on their sign-up order.
Jessica will receive TRIPLE points or 45 total IInspire points (instead of 15 pts..)
Offer 2: Earn TRIPLE Points Continued…
Earn TRIPLE points when you become a new
Manager in September for the 1st time.
That is 240 points!
DOUBLE I-Inspire Points in September!
Offer 3: Earn DOUBLE Points
For all other building
activities in September!
Currently has 200 points, #1148 in Contest
How could she get on-board?
September Activity:
2 SmartStart 3X = 30 points
1 New Sunshine Rewards 2X= 40 pts.
3 Enrollments2X = 6 points
1 Existing Member Sunshine Rewards2X= 20 points
6 Repeat orders(2 SR 4 regular) 2X =48 points
Breaks out as New Manager3X=240 points
Months Total = 584 points, places # 67
September Top 150 = 200 Bonus points
New Total = 784 points
I-Inspire Achiever Rewards
Share a little more…
First Time Sponsors
First Time Sponsor Receive I-Inspire Sunglasses
Their Future Really is Bright with Sunshine!
HOPE Award
Receive this award when you sponsor 3 new
Members in a given month June –January, 2014.
What You Receive
•The HOPE token, and choose
a necklace or key chain
•A FREE bottle of “Open
Heart”, one of NSP’s flower
essences formulas
The Health Award
Receive this award when you reach your
individualized sponsoring goal between August
1 and October 31 2013
HEALTH Award
ShareWear
Let’s Answer Some Questions!
Success Week Specials
Available September 9-14
$1 – 3 off individuals bottles, buy 4 get 1 free and
buy 9 get 3 free!
Blood Pressurex
Mega-Chel
ALJ (100 caps.)
Co-Q10 (50 mg)
Nutri-Calm (100 tabs.)
Super Trio
Vitamin D3
Paw-Paw Cell Reg
CurcuminBP Promotion Sept. 1-30
$3 Off
Promo #17591-4
$36.95
Buy 4 get 1 Free
Promo #17452-8
$159.80
Buy 9 get 3 Free
Promo #17445-1
$359.55
CurcuminBP Promotion Sept. 1-30
Purchase one set of CurcuminBP
buy 9 get 3 free and receive a
free set of marketing materials!
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•
•
•
•
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1 – 18 x 24 poster
1 countertop caddy
2 shelf talkers
50 flyers
50 coupons
50 information cards w/ acrylic
stand
Product Giveaways!
Product Credit Giveaways!
Giveaway Winners Please Contact:
Shandi Hatfield
801-341-7205
[email protected]
Thank you for Participating!
Join us tomorrow for
How I Gave Myself a Raise!
By LaDonna Frantz