2012 MNPHA Conference
Business Plan and Sponsorship Package
Manitoba Non-Profit Housing Association
200A – 1215 Henderson Highway
Winnipeg, Manitoba R2G 1L8
204-797-6746
[email protected] www.MNPHA.com
“Let’s Get Connected!” - Celebrating Leadership, Support, and
Advocacy for the Non-Profit Housing Sector in Manitoba
The Manitoba Non-Profit Housing Association is launching its very first annual
conference in November, 2012. The conference will be a two-day event, showcasing
capacity building opportunities to over two hundred delegates. MNPHA’s First Annual
Conference and Gala Dinner will be a special event to celebrate all aspects of the
Affordable and Non-Profit Housing Sector.
The Conference will be held at the Victoria Inn Hotel and Conference Centre, located at
1808 Wellington Avenue, Winnipeg, Manitoba from November 22-23, 2012.
Manitoba Non-Profit Housing Association’s Conference is designed and tailored to meet
the unique needs and interests of the full spectrum of the non-profit housing community.
All who are associated with the non-profit housing sector, including Board members,
executive staff, management, front-line and support staff and volunteers will benefit
from this conference. The conference is also of value to housing researchers, students,
and policy makers, as well as funding partners who interface with the affordable and
non-profit housing sector.
Delegates will be able to attend educational sessions, in a variety of formats:
workshops, forums and panel discussions. Session topics include:
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Leadership
Housing operations
Board governance
Energy efficiency
Financial sustainability
Housing and human rights
Development and re-development options
Risk mitigation
And much more!
In addition to educational and networking opportunities, the conference includes our
Gala Dinner and Awards Ceremony. SPONSOR NAME and MNPHA will be sponsoring
a night of entertainment on Thursday, November 22. Join your fellow delegates for
dinner and an evening of fun!
MNPHA Conference Business Plan
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Manitoba Non-Profit Housing Association
200A – 1215 Henderson Highway
Winnipeg, Manitoba R2G 1L8
204-797-6746
[email protected] www.MNPHA.com
MNPHA’s Mission
MNPHA will build, support and strengthen our members who are diverse non-profit housing
providers in Manitoba through services, educational opportunities and advocacy.
MNPHA’s Vision
All households in Manitoba have access to safe, affordable housing.
All members of the Association consistently achieve excellence by using best practices.
The public, private and non-profit sectors work respectfully together toward developing and
maintaining safe, secure and affordable housing.
MNPHA’s Principles
Manitoba Non-Profit Housing Association (MNPHA) will be a member controlled and
supported organization. It is accountable directly to its membership through its Board of
Directors, drawn from and selected by the membership. The Board will operate under a
Policy Governance model to set policy and direction for the Association.
The Association will focus on the needs of the diverse requirements of non-profits to ensure
that services and programs are supporting common goals, to formally assess delivery of
services by engaging our membership through annual surveys to ensure we optimize
membership satisfaction.
The Association will develop opportunities/programs that will assist the membership to
improve financial viability and sustainability of the affordable housing sector.
The Association will work in partnership and foster relationships with all stakeholders,
including all levels of government, the Private Sector and affordable housing supporters with
the goal to secure a strategic alliance.
On November 22 and 23, 2012, the MNPHA will be holding their 1st Annual Conference. It
will be promoted under the tag line “Let’s Get Connected!”
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1. Goals of the 1st Annual Conference
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Creating a network of Non-Profit and Affordable Housing Providers their
partners and supports
Building a MNPHA membership
Educating Members and Supporters on issues and trends in the Non-Profit
and Affordable Housing Sector
2. Objectives of the 1st Annual Conference
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To attract 175-200 attendees as delegates
To build a membership of 100 in year one
3. Administration
The key people for point of contact is Shirley Tillett, TCM-EVM, Conference Planner,
Dianna Mae Hocaluk, MNPHA Executive Director and Laurie Socha, Conference
Chair.
An Event Coordinator will be appointed by the Shirley Tillett Associates Inc to
provide assistance as required. MNPHA Board Members will head subcommittees
and Dianna Mae Hocaluk will participate on ex-officio on all committees.
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Meeting reminders, notices and agendas will be distributed prior to each
planning subcommittee meeting. Following the meetings, notes and action
items will be developed, distributed and retained for future reference.
A critical path (instrument to track major and minor tasks, prioritized deadline
dates and individuals responsible) will be developed and monitored
throughout the planning cycle along with a run sheet (tool developed to track
all activities on day of event) to ensure a smooth and successful delivery of
the conference.
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4. Logistics/operations
The event is scheduled to take place at the Victoria Inn Hotel & Convention Centre,
1808 Wellington Avenue, Winnipeg, Manitoba on November 22 nd and November 23,
2012. The program is as follows:
THURSDAY November 22
FRIDAY November 23
8:00 – Registration and Breakfast
8:00 – Registration and Breakfast
8:30 – Greetings, Welcome and Opening Prayer
8:30 – Aboriginal Celebration (Whitehorse Dance
Troupe)
9:15 – Introduction/Promotion of MNPHA
9:15 – Session E Creating Safe Communities
Session F Affordable Housing and
Homelessness
10:30 - Break
10:30 - Break
10:45 – Plenary – Sonia Pevost-Derbecker
10:45 – The Future of Affordable Housing
12:00 – Lunch by CMHC/City of Winnipeg National
Housing Day Celebration
12:00 – Lunch – Inspirational Speaker -Closing
1:15 – Session A Connecting to the People we
serve
Session B Connecting to the Fine Print
1:15 – Tour
2:30 – Break
2:45 – Session C Connecting to a Greener
Environment
Session D Connecting to New Housing
Opportunities
4:00 – Wind up and door prizes
5:30 – Cocktails
6:30 – Gala Dinner, Speaker, Spirit of Housing
Awards & Sagkeeng’s Finest
Dancers
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A MEET & GREET Wine and Cheese will be held at the Hotel on the Wednesday
evening for out of town guests and delegates
Gala Dinner
November 22, 2012
Tentative Schedule
2:00-5:30
Set up and sound checks
5:30-6:30
Cocktails with guitar/piano entertainment
6:30-7:30
Dinner
7:30-8:00
Awards and Dessert
8:00-9:00
Keynote Speaker
9:00-9:30
Sagkeeng’s Finest Dance Troupe
5. Marketing
For this first year, MNPHA will be providing a reduced rate to all members.
MNPHA along with Manitoba Housing will send an email “blast” to all potential
members promoting attendance. Emails will be distributed, along with the mailing
of “Save the Date” postcards, then mailed invitations and followed by a personal
phone call. The MNPHA website is currently promoting the event and will be
updated as more information is confirmed. A joint; MNPHA & MB Housing
Press/Media Release will be put out in late summer and repeated in early fall.
MNPHA wants to connect to all of the key players in the non-profit and affordable
housing sector. Registration is not limited strictly to housing providers but to
supportive services such as mental health, addictions, homelessness workers
and health authorities.
MNPHA wants to engage landlords that provide affordable housing and create an
opportunity for those to learn they are not the only ones out there! The
association also wants to ensure that all properties having support from Manitoba
Housing are aware that they can claim membership fees as a legitimate
operating expense. Manitoba Housing is a great supporter of the association and
is prepared to contribute in-kind supports of speakers, materials and promotions.
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MNPHA will be holding focus groups late summer to promote the association,
encourage membership, research what topics are important to our sector and
promote the conference. MNPHA Board and staff are constantly promoting the
Conference and Trade Show to potential attendees and supporters.
A list of potential members is currently being developed by MNPHA and will be
continuously updated throughout the year and into the future. MNPHA will work
closely with Manitoba Housing to include workshops and information they feel
important to our sector. A delegate from Manitoba Housing sits on the Planning
Committee and provides input from their office.
MNPHA is also working with Canada Mortgage and Housing Corporation
(CMHC) to provide educational information, guest speakers and federal greetings
to our members and supporters. CMHC has confirmed their participation by
sponsoring a conference activity aligning themselves with the celebration of
National Housing Day activities on November 22, 2012.
To get notice of our conference and intrigue potential members MNPHA will:
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Hold Focus Groups of 15-20 potential members at a time to hear what the
needs are in our sector
Find out what kinds of workshops the sector would like to see
Promote the association and the conference through website, invitations,
email surveys
Create a media release
Work with potential media specialists for story opportunities in the
newspaper, TV and radio before and after event
Send out “Save the Date” e-mails and postcards
Send out reminders with links to registration and hotel registry to potential
members and partnering and similar groups and associations
Special requests to government departments to share E-Flyer with
potential attendees
Have a combined letter from Manitoba Housing CEO and MNPHA
President sent out to all projects under Manitoba Housing’s Portfolio
Invitations to Aboriginal Groups
Phone calls to potential and current members and partners/supporters
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6. Human Resources
MANITOBA NON-PROFIT HOUSING ASSOCIATION
Board of Directors
Menno Peters
MNPHA President
Lawrence Poirier
Director
Laurie Socha
Vice President
James Friesen
Director
Kay Garrity
Treasurer
Joanne Schmidt
Director
Laura Devlin
Secretary
Karl Falk
Director
Subcommittee Chairs:
 VIPs Dignitaries & Speakers – Menno Peters, Laurie Socha & Dianna Mae Hocaluk
 Program & Education- Laura Devlin
 Displayers – Jim Hardy
 Sponsorship – Helmut Epp
 Awards – Joanne Schmidt
 Marketing – Nadine Delisle
 Venue Liaison & Logistics – Shirley Tillett & Dianna Mae Hocaluk
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Laurie Socha, Conference Committee Chair
Laurie Socha has been General Manager with S.A.M. (Management) Inc. for the past 11 years.
S.A.M. (Management) Inc. is a non-profit Property Management company in its 37th year of
operations. S.A.M.’s portfolio includes a variety of housing projects. These include subsidized
and enriched housing, co-operatives, life leases, single persons and senior citizens rental
properties.
Laurie has sat on the Board of the Professional Property Managers Association and sits on the
Education Committee. Laurie also is a participant on the Co-operative Strategy Working group,
a Delegate for CHF Canada on the Co-operators Insurance Regional Committee and is an
active member of the Co-op Housing Development Group.
Having the new Manitoba Non Profit Housing Association is a real asset to strengthening and
supporting the housing sector in Manitoba. Laurie is committed to ensuring the Association
and upcoming conference are a huge success. Bringing like minded and passionate people
from around the province together for the conference will be an amazing event.
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Shirley Tillett, TCP-EVM, Conference Planner
Over the past 25 years, Shirley Tillett, a certified Event Manager, has developed a wide range
of diversified skills, achievements and career competencies as a senior manager within the
corporate and non-profit sectors and through instructing and working with volunteers and
boards.
Established in 1997, STA Inc. provides services in Association Management; Conference,
Event & Meeting Management; Trade Show Management and delivers Customized Event
Management Training & Workshops for the corporate and non-profit sector.
Shirley is an accomplished public speaker, trainer and facilitator. She has taught Conference
and Special Event Management at Red River College, currently facilitates workshops at
Volunteer Manitoba and delivers the Event Coordinator workshop series in coordination with
the Manitoba Tourism Education Council (MTEC) laying the foundation for the Events Manager
and Events Coordinator national certification. She also delivers customized workshops and
training within the corporate, government and non-profit sectors.
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Dianna Mae Hocaluk, MNPHA Executive Director
Dianna Mae has been working in the Non-Profit/Affordable Housing sector for the past 10
years. Beginning in advocating for affordable housing, to fundraising and eventually building a
non-profit charitable apartment complex. Her ability to see a need then pursue it at any cost
shows her persistence and desire for successful outcomes.
Dianna Mae’s experience in project management and conference planning will be sure to keep
resources, time, money and scope of the conference under scrutiny at all times. Dianna Mae’s
dedication and excitement is guaranteed to ensure a dynamic 2012 MNPHA Conference.
7. Event Evaluation
In order to measure the success and outcomes of the conference, MNPHA will develop
surveys to be completed by the delegates at the end of each workshop/information session to
gather data and feedback for future events and conferences.
On line “Survey Monkey” will also be used following the conference to request feedback on the
overall event.
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8. Planning Cycle
The first meeting of the Planning Committee was April 16, 2012. Regular scheduled meetings
are being held until November 2012.
9. Resource Development
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Manitoba Housing is the Marquee Sponsor of the Conference and is providing many inkind services and supplies.
CMHC is sponsoring a luncheon in honour of National Housing Day which is celebrated
November 22 across Canada annually.
Sponsorship Packages have been developed for items identified in the revenue portion
of the budget. Sponsorship Committee Chair; Helmut Epp and his Committee will be
contacting vendors, suppliers, financial institutions and industry related businesses.
SEE ATTACHED SPONSOR PACKAGE
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