The Business Model Canvas
Designed for: Gentofte Kommune
Key Partners
Who are our Key Partners?:
Dong Energy: providing access to
the intelligence in street lightning
Bluefragment: IoT partner with in
deep insight in provisioning sensors
and create ting the business model
behind it.
Kapacity: specialized in BI and
predictive analysis, collecting data
insight and providing BI for
decisions making based on collected
data.
M-Larsen City: managing the waste
collection (household waste and
garden waste)
Designed by: Asger Haugaard
Key Activities
Market insight assessment, cost of
garden waste handling
assessment, together with insight
in consumer needs at every house
hold in Gentofte understanding
needs pain and willingness to pay
for extra service on garden waste
garbage handling.
What Key Activities do our Value
Propositions require?
Key Ressources
Value Propositions
What value do we deliver? The local
Government “Gentofte Kommune” will
increase Citizen satisfaction through
always in time collecting garden waste,
Gentofte will generate additional
revenue Strems through add service
emptying garden waste containers on a
frequency supporting customer needs.
Gentofte will be able to sell garden
composting, and fossil fuels, while
lower cost on handling rats and other
garbage related costs.
What bundles of products and services
are we offering?
Azure, Sharepoint, Bi, reporting
service, SQL, O365 (E5)
Which customer needs are we
satisfying? Cost, environmental, citizen
satisfaction (value for tax), income on
selling fossil fuels and composting
Cost Structure
Market insight assessment, cost of garbage handling assessment, together with insight in
consumer needs at every house hold in Gentofte understanding needs pain and willingness to pay
for extra service on garden waste handling, while understanding the compost market and fossil
fuel market generating new revenue streams for local governments.
Date:22-01-2016
Customer relationships
Customer Relationships? Align
with account team to build core
team driving the case
Channels
Our Distribution Channels?
Bluefragment to build a business case
with customer need. Kapacity to build
a POC showing how we can leverage
data. M-Larsen to help build the
Business case around savings and sell
of new products (composting and
fossil fuels)
Version:2
Customer segments
For whom are we creating value?
This is a local municipality play
addressing the need for having
A green environment supporting
government demand, while lowing
the cost of garden waste handling,
while building a new green income
model.
Who are our most important
customers?
Large municipalities mostly with a
digitalized agenda, having
prepared for the
Future with intelligent infra
structure supporting RFID through
local street
Lightning.
Revenue Streams
Revenue streams? New generated revenue streams through data in Azure, BI and reporting services
- Added services through, collecting garden waste on demand
- Added income on sales on compost
- Added income on sell of fossil fuels from garden waste
- Lowerd cost on intelligent pick up (only where it is needed, and with full containers)
- Lowered cost on pets like rats and other garbage related costs