Groupmatics / Erie Bayhawks Case Study
Dave McLean, Erie Bayhawks VP Ticket Sales
The Decision to Partner with
Groupmatics
“The decision to pursue the partnership was
plain and simple: to grow our group revenue.
We realized that the group sales process had
become very tedious for our group leaders. We
had been searching for a program like
Groupmatics for a few years and we’re finally
able to give our group leaders the aid and help
that they need to plan their events.”
On-Boarding and Training
“The training process was very easy and
efficient. The training took about an hour and
we were up and running the following day.”
Feedback
Success Story
Impact
“The most successful groups for me have been
fan experience groups. The Bayhawks threw
together a ‘Court of Dreams’ night with court
time at the last minute and decided to use
Groupmatics to make it easier for everyone.
Before the day of the game, we closed the
event and were able to sell 60+ tickets in 2
days. We would have never been able to do
that using order forms and taking orders over
the phone. Everyone was pleased with the
set-up. It was so easy for the group leader, that
they decided to set-up another game for later
in the season. This will be new business for us.
This particular group leader would have never
set up a second game with the group sales
process we had in place the last 5 years.”
“Being a new Account Executive, it has given
me another avenue to sell groups for the
Bayhawks. The area it’s helped the most is
when we get a ‘no’ for a specific group package,
now the group leader is willing to take on the
minimal responsibility to set up and market
through the online platform Groupmatics
provides. We have had groups come out that
would have never otherwise come out in the
past. The easier we make it on the group
leader, the easier it will be to sell groups. Not
only has it grown current groups making them
bigger than expected, but it will continue to
uncover sales opportunities from the members
within the group because of the data collected.
The platform has played a rather large role in
the Bayhawks being +12% in group sales
revenue compared to this point last season
when we did not have the program.”
“We have received positive feedback from our
group leaders. It becomes really easy to “sell” a
group when you tell the group leader that all
they have to do is market and sell the event
through email and social media.”
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