PRESS RELEASE
17th June 2012
(for immediate release)
FRUGI CONTINUE THEIR WINNING STREAK WITH ANOTHER GOLD!
The Helston - based Frugi team have big smiles on their faces after being awarded GOLD in
the acclaimed ‘Loved by Parents’ awards in the ‘Best Junior Fashion Brand’ category. The
award winners were announced on 11th June, and also sees Frugi winning silver for ‘Best
Toddler Fashion Brand’ and ‘Best Ethical Brand.’ This news comes hot on the heels of Frugi
being voted the joint 2nd best selling childrenswear brand, in the UK, by readers of
Childrenswear Buyer magazine, ahead of such names as French Connection Kids and Little
Joule.
Lovedbyparents is a parenting website dedicated to all things that are lovedbyparents. The annual
awards attract over 44,000 online votes, and is open to the public to vote on their favourite children’s
companies in the UK.
Childrenswear buyer magazine is dedicated exclusively to the childrenswear industry and is the only
UK trade title serving the entire sector. Covering retailers, buyers, manufacturers, agents and
suppliers, CWB brings its readers the inside story on the childrenswear trade, across the UK and
overseas.
Kurt Jewson, Frugi’s co-founder said, “This year has been amazing for us, and winning gold in these
awards is fantastic for Frugi and Fantastic for Cornwall.”
He went on to say, “To also find out that retailers have voted us the second best childrenswear brand
in the UK is just phenomena! It’s a true testament to what can be achieved with passion, commitment
and brilliant people”
Mr. Jewson explained that he believed that one of the reasons for Frugi’s success is the thought and
care that goes into the design of their organic cotton clothes. Where possible they are multifunctional,
with features to make one garment have more than one look and last for a lot longer, calling this their
‘Two-way’ design process and using words like reversible, unzippable, de-strappable and
insideoutable.”
Frugi have been pioneers in the development of ethically manufactured, organic clothing since 2004.
They employ 25 staff and sell their range of organic cotton clothing into over 500 retailers across 46
countries and via their website www.welovefrugi.com and their shop in Helston.
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##NOTES TO EDITORS##
Frugi was founded in 2004 by Lucy and Kurt Jewson, in the spare bedroom of their house in
Cornwall to fulfil a gap in the market for childrenswear that would fit over environmentally friendly reuseable cloth nappies.
Since then they have grown to become the UK’s leading ethical and organic children’s clothing brand
selling direct to consumers and to over 500 retailers in 46 countries.
Their ranges of baby and childrenswear are all about celebrating childhood through great design,
colour and fun. They cater for newborn to 8 years and their range also includes an award winning
range of stylish, fumble free nursing wear for mothers.
Frugi’s vision is to become ‘The most desirable and trusted clothing brand on the planet’ it’s a bit ask
– but they are well on their way!
Frugi help support the Cornwall Wildlife Trust marine strandings network and the Pesticide Action
Network (PAN UK) through their membership of 1% For the Planet – this means that they give 1% of
their TURNOVER to these charities – proving that you can be green and be successful in business!
On the web
Consumer website www.welovefrugi.com
Trade website www.frugiwholesale.com
@frugi
www.facebook.com/welovefrugi
Images and company logo are available to download via
http://www.welovefrugi.com/planet-frugi/frugi-in-a-nutshell/in-the-press/high-res-images/
Interviews with Lucy and Kurt Jewson, co-founders and inspiring entrepreneurs (Well, Lucy is  ),
can also be arranged.
Contact :
Lucy Jewson
Co-Founder
Tel: 01326 572828
Email: [email protected]
Kurt Jewson
Co-Founder & Frugi PR
Tel: 01326 572828
Email: [email protected]