SOFTWARE TAKING CENTER STAGE
Even today, there are
cars on the road
geared with more than
125 individual
software-driven ECUs
(electronic control units)
By 2025,
100% of all cars
will be connected
by 2035,
75% of them will
be autonomous
A total of 52 M
vehicles recalled in
the U.S. during 2014 an increase of nearly
70% over the 2004
record of 30.8 M
In-vehicle ECUs running
more than 100,000,000
lines of code (that's
more than the software
powering the average
military fighter jet)
A growing percentage
of auto recalls due to
software issues, with
indications that they
are approaching 50%
of all recalls in the U.S.
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Source: BCG, Accelerating innovation,
new challenges for the automakers, 1/14
Source: GSMA, 2/2012
Source: eetimes.com 5/2014
Source: NHTSA (National Highway
Traffic Safety Administration)
Source: Egil Juliussen, IHS, 1/2015
SOFTWARE INTEGRITY AND UPDATE EFFICIENCY
FUELING NEW CONNECTED CAR ECONOMICS
$
Much like smartphones, cars are quickly becoming a consumer electronic mobile device - the largest one yet…
With customer satisfaction and cost savings being top priority, OTA (Over-the-Air) updates will become standard, providing
manufacturers with great benefits across connected cars’ entire production and maintenance lifecycle.
CUTTING
car testing cycles and Tier 1 partner
testing support workloads
ENGINEERING
GAINING
fast Time-to-Market through
automated testing and code validation
GAINING
CUTTING
PRODUCTION
software flashing duration
and bottlenecks
CUTTING
car software "flash party"
volumes and update duration
CUTTING
fully automated update flashing, complete
version control and simplified, generic
hardware-driven software localization
STAGING
GAINING
fast Time-to-Road with automated
software localization flashing
GAINING
warranty- and recall-related car service
loads, professional training requirements
and OBD2 update tool and labor costs
DEALERSHIP
increased warranty- and recall-related service
handling capacity, and automated software
updating of vehicles being processed
Cost savings
Time-to-Market
CUTTING
Time-to-Road
customer servicing complexities and
updating effort (no need to manually
download updates or visit dealerships)
Customer satisfaction
Recalls
CONSUMER
OWNERSHIP
GAINING
fast and effortless update campaigns
driving enhanced customer satisfaction
and long-term loyalty
Volvo now knows…
Redbend’s Smart Delta
THE FORMULA IS CLEAR
reduces update payload sizes
The cost of software-related recalls
by ~75%
Uncompressed
firmware size
2.8 MB.
VCC
Compressed
500 KB.
Standard
delta
460 KB.
Software-related issues already accounting
for nearly 50% of all recalls covering tens
of millions of vehicles in the U.S. alone today,
with the average service event costing $100
Redbend
Smart Delta
170 KB.
TOTAL #
OF RECALLS
PER YEAR
delivers
updates
~45%
faster!
(52 M IN U.S. IN 2014)
Duration of
non-compressed
delta
cellular network usage
and bills, via the smallest
possible update payloads
www.redbend.com
PERCASE
COST
($100)
BILLIONS OF DOLLARS ($2.6 B) A YEAR
IN OTA UPDATE COST SAVINGS!
Duration
of redbend
smart delta
A Proof-of-Concept conducted in collaboration with Volvo, Vector and
Redbend to define the shorter, most cost effective process to reflash an ECU.
CUTTING
PERCENTAGE
OF SOFTWARERELATED
RECALLS (~50%)
By 2020, OTA generate more than 50% savings in recall spending across EU and NA.
Redbend
SMART
DELTA
GAINING
100% failsafe and secure updates,
performed completely in-place, with all
interdependencies automatically addressed