Please email the application to: [email protected] pitching club in the
email’s subject.
About The African Youth Leadership Summit
The African Youth Leadership Summit is a 3-days event that focuses on the core
challenges encountered by young African leaders. Through a competitive screening
process, the AYLS brings a diverse group of young delegates from the whole
continent together with distinguished experts, innovators, and leaders in the public,
private, and non-profit sector for a journey of collective exploration, reflection, and
networking. The summit features a mix of workshops and panels and other activities
on entrepreneurship, global citizenship, education and career, gender, leadership,
politics, and innovation. The Summit will take place in Marrakech-Morocco from 21th
to 25th September 2017
About the Competition
The AYLS Pitching Club is a space that aims to offer to our participants the
opportunity to present their project ideas, promote them within the AYLS network,
and apply their business skills and creative thinking to develop a social enterprise
idea that has the ability to change the lives of people in Africa. The Pitching Club is
more than just a competition. Here are some of the benefits of being involved:




Being in contact with expert and influential leader, from different fields and
backgrounds,
Learning from our social enterprise experts and practitioners, who will share
thoughts on their experience from working in social enterprises;
Attending exclusive
workshops on
business development
and
entrepreneurship;
Developing a set of business-planning skills;
©African Youth Leadership Summit
[email protected]

Being in the running for prizes.
General information





The competition is open only for those who are registered and accepted to
attend the summit;
The project idea must be related to the general theme of the Summit which is
sustainable development goals;
Uncompleted applications won’t be taken into consideration;
The deadline to receive your application is 15/08/2017;
Results announcement: 27/08/2017.
About the Applicant
[Project Name]
Contact
Email
Project Name
[Add logo if available]
Country
Have you
Applied to
attend the
Summit
[the person who can answer
questions on this plan]
Passport
Number
City
[Yes / No]
Application
[Accepted / Waitlist/ Rejected]
situation
Executive Summary
[This needs to raise enough interest in the reader’s mind to capture their attention. It is a
summary of the project idea and its potentials, not a description of all the plan content.
As it is a summary, it should usually be the last thing you write, once you have completed
the main plan. ]
©African Youth Leadership Summit
[email protected]
1. Project Summary

Description
[What will your project do? Imagine you are describing it to someone who has no
idea about your area of business and how this project will empower youth in your
community, keep your explanation simple and avoid business jargon]

Sources of Revenue /Business Model
[Where will your income come from? What are the products/services that you will
sell? Who will you sell them to? What are your sale’s channels (e.g., website,
retailers, own shop, catalogue, at consumers premises)?

Scope & Scale
[How big will your project become? What area will it serve (e.g., just selling at
your local market, regionally, nationally, or becoming an internationally leading
business in this industry?!)]
2. Market Opportunity & Business Drivers
[Why is there an opportunity now that you can exploit – what needs exist in the market
which your service meets? What changes in the market (e.g. political, social, economic,
legal, environmental, or technological) show that your product/service has a greater
opportunity that didn’t exist in the past?]
3. Market Overview & Competition
[Describe the market or industry you will be in, the changes taking place, main players,
your immediate/most relevant competition – both big competition and people just starting
out ahead of you]
©African Youth Leadership Summit
[email protected]
4. Differentiation
[Why will customers come to you rather than other business opportunities? What are the
characteristics of your business and product or service that make you different? How do
you know that the things that are different about your product or service are of value to
your customer?]
5. Sales & Marketing Plans
[What are your plans to make customers aware and inform them about your products
and services, how will you promote your business? How will you reach your customers
and sell to them? Will this be online, offline, or both? Think about how many customers
you need every month to buy your products/ services and what they need to spend in
order for you to have a viable business. Will your customers make repeat purchases?
How will you encourage repeat purchases?]
6. Team management
[Who will be leading this business? What tasks will they have and what skills/experience
do they need to bring to the table? If positions need to be filled, what will they be and
what type of person will fill them?]
7. Operational Capability
[Describe what you need to have in place before the business can fully operate
successfully: for example, an office, vehicle, equipment, IT systems and computers,
delivery capability, samples… etc. Describe the essential operational and production
processes required to create your product or service and to get it to the customer]
8. Partnership and Supplier Arrangements
[What important relations will you need to maintain the success of your project (e.g. an
important supplier or someone who will work for you)? Tell us if these are in place or if
they need to be put in place, why would you choose those partners? What kind of
assistance would you expect them to offer to your project?]
©African Youth Leadership Summit
[email protected]
9. Implementation Plan
[Looking forward, what important steps need to be established for the business to be fully
operational and successful (include a timetable to show the order and timing of the
critical things you need to put in place)? If you need to start with just a part of the
business idea and then grow to achieve all of it, which one will it be? Explain your plan
and reasoning.]
10. Funding Requirement & Use of Funds
[What loan amount do you need and what is it needed for? Say how much finances and
time/resources you have already or will commit to the business.]
Amount Required
Use of Funds
(MAD)
[Amount 1]
[e.g., Equipment]
[Amount 2]
[e.g., Stock]
[add rows if needed]
Total Amount
11. Main Risks
[What are the major aspects of this project that can slow you down or prevent you from
achieving you expectations and what precautions are you taking to prevent them? In
case you faced some sort of an ambiguity, how will you deal with it?]
12. Why we should pick your project
[In few words, tell us what makes your project a unique idea, and why we must choose it
among others to promote it during the African Youth Leadership Summit?]
13. Tell us about yourself?
[In few words tell us about your background, hopes and aspirations. Make it simple]
©African Youth Leadership Summit
[email protected]