SOCIAL MEDIA COORDINATOR at ELEVATOR STRATEGY, ADVERTISING & DESIGN
Elevator Strategy, Advertising & Design is a small collective of passionate, uber multi-tasking and
highly skilled communication professionals. We are located, by design, “out of the pack” on Granville
Island. In business now for over 25 years, we have quietly and consistently developed a roster of blue
chip clients and industry awards for our deftly strategic and uniquely creative work:
http://elevatorstrategy.com/
We're on a quest to find an exceptional Social Media Coordinator to help us execute, grow, and
measure brand and campaign social media strategies for our clients.
JOB SUMMARY
Reporting to the Senior Social Media Strategist, the Social Media Coordinator sets, implements and
measures social media, content, and influencer marketing campaigns for our clients. The social media
coordinator will also be the voice of the client’s brand on all social channels, developing key relationships
and ensuring consistency in the brand voice.
KEY RESPONSIBILITIES (but not limited to):
Social Content & Community Management
Execute the brand social media strategy. Grow the reach and engagement of the community on
Facebook, Twitter, Instagram, and YouTube. In managing our clients’ communities, you must understand
and live by the core principles of what makes a brand human in today’s digital age.
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Create and schedule a monthly social media content calendar that includes key campaign dates
Curate and create social media posts, images, and stories to be published on the brand’s social
channels in accordance with the brand’s content strategy
Daily, engage, establish and cultivate relationships with key members of the brand’s community
including customers, brand advocates, media outlets, partners, and influencers
Create and organize social content and audiences using Twitter lists and Hootsuite streams
Monitor social media channels and respond/act in accordance with social media policy
Create, monitor, and report on content, event, and contest campaigns
Create, execute and report on paid social campaigns (Facebook and Twitter ads)
Generate monthly social media reports that demonstrate growth
Create web copy and blog posts for posting on micro sites / blogs
Partner Content & Promotion
Our clients work with a number of influencers and online media outlets to reach niche communities.
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Keep track of partner key dates and deliverables including social media posts, editorial articles,
photos, videos etc. and ensure that they are up to date as per partner agreement
Create and execute promotional plans for partners’ content in collaboration with partner(s)
Measure the reach, engagement, and traffic (as applicable) of partner campaigns
KEY QUALIFICATIONS (but not limited to):
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University degree, diploma, or equivalent in communications, journalism, or digital marketing
Minimum 3 years of previous experience managing online brand communities
Excellent knowledge of key social channels including but not limited to Twitter, Facebook,
Instagram, and YouTube
Experience analyzing platform insights to provide community and campaign reporting
Social Media Tools:
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o Hootsuite is a must (certifications a plus)
o Experience with Buffer and Sprout Social a plus
Design experience using Canva or Photoshop
Demonstrated expertise in social advertising (Facebook and Twitter)
Exceptional organizational skills and attention to detail
Ability to manage multiple projects, stakeholders, and brand priorities at one time
Outstanding written and verbal communications and interpersonal skills
This is an exciting opportunity for someone who’s looking to grow in the fast paced area of social media
marketing.
Start Date: ASAP
HOW TO APPLY
Interested parties are advised to send the following information to [email protected]
“Subject line: Social Media Coordinator” and include in the body of the e-mail (no cover letters please):
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In 150 characters or fewer, tell us what makes you unique. Try to be creative and say something
that will catch our eye!
3 Social Media related Websites / Influencers you follow
Links to brand social channels you have managed (include period when you directly managed the
accounts)
LinkedIn Profile:
Twitter Profile:
Links to website/blog/portfolio
Phone number
Availability
*Attach your resume
Only shortlisted candidates will be contacted. We thank you for your interest.