Mobility Management:
Group 1
Mobility Management: Group 1
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Facilitator: Reginald (Rex) Knowlton, United We Ride Ambassador, Region 3
Catherine Brown, Executive Director, St. John’s Council on Aging, St.
Augustine, FL
Monica Hamilton, Senior Policy Specialist, Division of Family Assistance
Policy, Charleston, WV
Santo Grande, CEO, Delmarva Community Services, Cambridge, MD
Phillip Anderson, Director/Mobility Manager, LIFT of Southwest Wisconsin,
Dodgeville, WI
Marion Denney, Project Manager 111, Dallas Area Rapid Transit, Dallas, TX
Bridget Brown, Executive Director, National Association of Workforce
Development Professionals, Washington, D.C.
Xavier Bañales, Executive Director, LULAC Project Amistad, El Paso, TX
Barn Raising
Building an Accessible Resource Network
Offer service that would
be a service-of-choice
“Mobility is a citizen right”
Universal Access is the Foundation
Question 1:
What mobility solutions are
important to you and your
organization?
Barn raising:
Foundation: Universal Access
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Open, flexible choice system
based on customer, not
provider, need
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Congruent, diverse options for all
Unifying multiple providers
Inventory as conduit for dialogue
Mobility manager based outside of
transit, can speak to and advocate for
all audiences and modes
Barnraising:
Mobility as a Citizen Right
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Uncertainty of current economic times
Local political dynamics
Mobility management expresses the ethic of
good community transportation
Create a culture of exchange (quid pro quo)
Commitment to flexibility
Barnraising: Service of Choice
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Vitality
Attitude
Frequency of service
Concierge approach
Reliability
Matching patterns of travel
Assessing customer
expectations
Question 2: How would your
organization/community create
mobility activities? What
resources are needed?
Gathering the Neighbors
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Identify a core group of change agents
Negotiate common vision, mission, values
within core group
Pull in other players
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ADA providers
Community action programs
Human service agency providers
Riders
Advocacy groups
Workforce development community
Transportation system workers
Players that developed coordinated plan
Economic development/business
Transportation management associations/organizations
Funders
Applying the Necessary Tools
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Powerbase (one or more empowered “doers” w/personal
passion, credibility in community, salesmanship; can be nontransportation [e.g., committed private citizen])
Public support, groundswell, civil rights advocates
Pre-developed plans (transit development plan, transportation
coordination plan)
Data that capture needs and resources (e.g., surveys, inventories)
Funding
Non-stop promotion: constant and cumulative
Appropriate land use regulations
Supportive technology (ITS)
Question 3:
Steps to Create Mobility
Management Activities
and
Readiness of Community
Steps
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Identify need through engagement w/community
Promotion (wink in the dark)/Branding
Continuous improvement and adaptation to changing needs
Involve land use planners and transit in land development
decisions
Engage in public/private partnerships
Institutional issues
Commingle trips & funding
Creating opportunities
Sustainability funding, bartering services
Readiness of our Communities
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Good
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Mixed:
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Interest in place
Momentum can be triggered
Funding/Planning
Right players
Right players at the table
Full-time mobility manager
Buy-in established
Identify functionality
Not yet:
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Mobility manager not in position
Components not in place - critical
Readiness: Part 2
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Positioning:
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Evolving
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Much is in place
Need to increase awareness
Expand on need
In Process:
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Awareness of need
Need to explore more resources
Identifying players
Intense contacts w/doctors and religious leaders
Transit providers not yet not person centered
Users
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Some ready, some not for one-stop
Question 4:
Assumptions/Dependencies
Critical to Success of Mobility
Solutions
Assumptions/Dependencies
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Core group to lead it w/buy in
Recognize that is necessary and desirable
Culture that’s open to change
Build on existing resources
“Volunteer mentality” in community
Connect with the people on the ground (drivers, direct service
providers)
A means to tie into a Web-based network of resources
Successful brand
Face of mobility management: dynamic, infectious champion
 Training/agency support
 Salesmanship/interpersonal skills critical
 Ability to tailor message to target audience
Funding options
Question 5: How would you
know when you have achieved
mobility solutions you needed?
What measures need to be
tracked and reported?
Measures
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Traditional quantitative measures (are we measuring the right thing? misleading?)
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Increased ridership
Increased revenues
Information and referral numbers
Mobility management measured by qualitative, ultimately subjective measures (truly a
demand-response type system)
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Customer communication
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Survey results
Complaint volume
Toll-free hotline: How am I doing?
Letters to the editor
Turnbacks/denials
Increased utilization
Publicity, awards, commendations
Increased level of sustainability
Employee morale/turnover
Goals/performance measures
Question 6: What else?
What Has Been Left Out
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Relevant way to assess quality component
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Mobility management: quality, not quantity, driven
Extent of diversity of providers
Measurement of this essentially demand-response system is subjective
How to measure modal shifts/utilization
Difficult integration with traditional (transit) performance
measurements
Mobility management responds to quality-of-life issues
What about escorts/personal attendants
Level of service (e.g., door-through-door)
What happens w/o mobility management?
How will economic events impact mobility management?