e-learning, e-content,
e-technology
Publisher aims for e-content
development
Latest e-learning / e-books
Integration with existing / VLE
technology
Benefits for learning & teaching
Susannah Bowen
e-Learning Business Development Manager
McGraw-Hill Higher Education Europe
Publisher development aims
e-content: history
Now: aims for development
Market responsive content
Benefits teaching and learning
Uses technology effectively
Latest e-learning products
Websites and study CDs
Supersites
VLEs and publisher VLEs
e-books: hypertext / custom
e-products: sim games,
online courses
• Book specific companion
websites/online learning
centres
• Content support and
extends text
• For both students &
lecturers
• Supplement classroom
instruction or the basis of
an online course
Online Learning Centers
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Chapter summaries
Key terms/glossary
Internet exercises and weblinks
Quizzing and self-testing
ary
v
l
il
PowerPoint slides
w
t
en
t
n
Co
Animations
Subject specific ‘supersites’
• Self contained learning
portal
• For lecturers and
students
• Resources enhance an
entire discipline area
Subject specific ‘supersites’
• Currency: using
technology to best
advantage
VLE demos
Content from
Online Learning
Centers goes here
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Publisher VLEs
Hosted by the publisher
Managed via the Internet
Course building tools
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Post announcements
Upload files
Create quizzes
Build a syllabus
Host discussions
Maintain a gradebook
europe.pageout.net
PageOut Course Management
Visit Website
Easy to build a custom
website for your course
Interactive e-Books
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Integrated, linked,
animated
CD / online
Metatext / Rovia /
Powertext
Custom e-books
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Breadth of content
Customise to fit your course
Flexible delivery
Add your own content
Visit Website
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Primis Online
View material and create a
book online
Create custom versions of
textbooks
Include case studies
Include your materials
Flexible delivery
www.mhhe.com/primis
McGraw-Hill Primis Online
What can you do?
• Replace photocopy
readings
• Complement physical
textbooks
• Replace physical
textbooks
• Customise materials
(course where ‘no book
fits’)
www.mhhe.com/primis
McGraw-Hill Primis Online
Flexible delivery for students to access eBook
Download to
home PC
Student pays
Web viewing
from any PC
Primis eBook content
Build into
your intranet
selected by lecturer
Centrally
costed
(dept, library)
CD
Print
(university fulfilled)
Library access: JISC pilots in development
Add notes
Highlight key points
e-products
• Simulation games
• Online courses
Integration with
existing
technology
• Content for VLEs
• Primis custom ebooks: pdfs
• Flexibility of
delivery
McGraw-Hill Primis
The future?
• Standard platforms in
university
• More investment
content, e-only
products
• Easier security
• Technology integration:
PCs, handhelds,
mobiles
McGraw-Hill Primis
e-Learning benefits
Depends on products:
McGraw-Hill Primis
• Different learning styles
• Integrate conceptual
knowledge
• Enhance student learning
experience
• Unified, integrated learning
• Currency
• Cost
• Synchronous/asynchronous
learning
• Preparation and production
times
• Branding
Summary
Content and technology
Flexibility to suit
student learning style
lecturer teaching
course delivery