The mPOS Explosion
CHRISTINE STIMA
CHANNEL PARTNER EXECUTIVE
Star’s mPOS Story
• Early adopter of mPOS technology
• First to market IOS-Android-Windows certified
printing solutions – Star IO SDK
• First to market with a certified desktop Blue
Tooth printer - TSP654IIBi
• First to market a certified Blue Tooth/Wifi Cash
Drawer peripheral for mPOS -DK AIR CASH
• First to bring NEW INNOVATIVE Products
Star’s mPOS Market Story
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STAR leads with 85-90% Market Share
Engaged with 300+ mPOS ISV’s
Over 200+ Certified STAR mPOS partners
STAR leads with NEW Innovative mPOS
products
• Dedicated Integration mPOS team
Star’s mPOS Series Product
mPOS Go to Market Strategy
Utilize existing channel products
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Immediate market impact
Inventory in place
Pricing established through BLUESTAR
Bundled solutions through BLUESTAR
mPOS Dedicated INTEGRATION TEAM at
BLUESTAR
STAR Value Proposition
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Multiple proven mPOS Solutions
Multiple ISV Relationships
Dedicated Integration mPOS team
Global Presence
World Class Products
Always Leading Always Innovating
Star’S Secret Sauce
Our SDK is free and published on our website –
available at all times for Software and Application
Developers:
http://www.starmicronics.com/support/sdkdocumentation.aspx
OUR Integration Team adds the “kick” to the sauce with
unparalleled support and assistance!
mPOS Printer Products
DESKTOP PRINTERS
• TSP100 Series
– TSP143LAN
– TSP143IIU
• TSP650II
– TSP654IIBi
– TSP654IIE
– TSP654IIWEBPRNT
• SP742ME
MOBILE PRINTERS
• SM-S220i –
• SM-T300i
• SM-T400i
mPOS Printer Products
Blue Tooth Communication
• MFi Certified
by Apple
• Dual Blue
Tooth Radio
Chips
– IOS
– Android,
Windows
New WHITE Printer
Products from STAR
TSP100ECO
TSP143LAN
TSP654Bti
TSP654II Series
Web Based Applications are simply
applications that run in a web browser instead of
being a native application
What Does a WebPRNT Installation Look
Like?
Cool Sales
Guy
Internet
Connected
POS Terminal
TSP654II
WEBPRNT
Store
• Web Applications are
an alternative to native
applications and are
device agnostic
• Star WebPRNT allows
ISV’s to support printing
from their Web
Applications on any
device – AGNOSTIC
DEVICE
mPOS CASH DRAWER Products
• STAR mPOS Cash Drawers
– Standard – printer to cash drawer cable
– DK AIR CASH Ethernet, MFI Blue Tooth or Wifi
enabled
– 12” 13” and 16” sizes
Why DK Air Cash ? MOBILE PRINTERS DON’T HAVE
CASH DRAWER CABLES !!!!
Cash Drawer Security
• Pin Number – PIN number
entered to open Cash
Drawer from tablet by clerk
• Proximity – Ability to open
cash drawer within a
specified distance from
Cash Drawer
• Switch - The switch would
be located near the cash
drawer. Once the user hits
the switch, the user is then
able to open the Cash
Drawer
VAR Advantage for Customers
how can you support the mPOS Delta?
VAR Advantage for Customers
• mPOS Hardware
Bundling
– TSP143LAN + Star Cash
Drawer + HW
Accessories
– TSP654IIBti + Star Cash
Drawer + HW
Accessories
– Star Mobile Printers + DK
AIR Cash
and let’s not forget the SP742ME printer for
Kitchen printing…..
VAR Advantage for Customers
• BlueStar offers many
bundled configured
options
• Everything in one BOX!
• Ease of purchasing for
customers – 1 stop
shopping!
• Attraction to ISV’s for
their direct business
(preference to SW only)