Name____________________
Assignment II: Hitting The Target and Adding Value: Utility
As you have read in the chapter, utility is all about adding value. There were five types of utility
discussed: Time, Place, Form, Possession and Information. This activity requires you to translate
those concepts into real-world examples.
Below are five products. In each instance you must address the details of ONE of the utilities listed
above.
Product
Utility Question
Time Utility: List three ways you can increase sales of this product
based on the time it is made available.
Rawlings Basketball
Place Utility: List three different distribution points that will make it
easier for customers to find and purchase this item. Explain why you
believe each will be successful.
Jones Soda
12 Pk. Crushed Melon
Form Utility: List at least three raw materials that it will take to
manufacture this product.
True Temper Snow Shovel
Possession Utility: List three ways you will assist customers in the
purchase process—to make it easier to own. Explain how each
example will add possession utility.
Samsung - 40" - Smart TV
Information Utility: List three ways you can provide information about
this product to customers, or potential customers. Explain how this
adds value to the product.
11” MacBook Air