Celebrating Age: Experience and Aspiration Blackpool’s Older Adults Strategy 2007- 2017 Draft 6 January 2008 Contents page Introduction Equality and Involvement Community Safety Transport Housing and Neighbourhoods Leisure, Lifelong Learning And Work And Economic Activity Health and Social Care Getting in Touch Getting Involved Foreword My role as Blackpool Council’s Champion for Older People is to make sure that people over 50 are considered in the development of all local services and to encourage their involvement in planning and reviewing those services. Representing the interests of such a diverse group of people is an interesting challenge and one which I enjoy very much. This strategy is unique as it truly aims to be voice of the people and both the Council officers and those from our partner organisations have learned a lot from the process of gathering and responding to the views of the people who took part in the consultation exercise. I would like to thank everyone who gave their time and commitment to creating this document and look forward to being involved in improving the quality of life of people over 50 in Blackpool. Cllr Tony Lee – Older People’s Champion (Photograph) Introduction “What do I want to be doing in ten years time? I want to have the same busy, interesting life that I have now!” The population of Blackpool is getting older. Our older people are a diverse group aged 50 to 100+, spanning three generations and with a wealth of experience and knowledge. When you meet Blackpool’s older people you will find that they are direct, witty, supportive, angry, dedicated, contentious, frightened, adventurous, traditional, forward thinking, exciting and challenging. Some of them may be frail or incapacitated by disability or illness, but most of them will not be. In short they are the same as any other group in the town and they deserve to have the same respect, quality of life and opportunities as anyone else. We need to plan for the changing needs, expectations and aspirations of an ageing population. People themselves will also need to plan their lives accordingly, and make decisions earlier in life which will allow them to enjoy their increasing older years. This strategy is aimed at service providers but has been shaped and influenced by Blackpool’s older people. It captures the main areas of concern for people living in Blackpool aged over 50 so that they can be addressed and resolved over the next ten years. Most importantly it is a commitment to consider the needs of older people as part of the planning and development of the local community. In some instances the concerns may have already been resolved, however, the people we talked to were not aware of the work being done or the potential impact of other Council plans on their lives. We need to close the gap between the experiences and perceptions of older people and the reality of the work being done to improve local services and the local environment. Monitoring The strategy will be monitored by a subgroup of the Council’s Social Inclusion group. Each area of the strategy will have a nominated lead who will report back on the progress made over the life of the strategy. Developing this strategy In 2005 Blackpool Council, in partnership with Age Concern, launched the Senior Voice Forum at the first Blackpool Older People’s Conference. The Senior Voice Forum was set up to bring together people aged 50+ who lived in Blackpool. Since then the Forum has gone from strength to strength and at the time of writing (November 2007) has around 120 members. Membership is drawn from all over Blackpool and brings together a wide range of experience and expertise. The members of the Forum are increasingly being involved in planning and developing services in the Council and other agencies and are becoming a key force in the re-development of Blackpool. In February 2006 representatives of the Senior Voice Forum met with the Council’s Senior Management Group and representatives of Blackpool Primary Care Trust. The meeting was facilitated by Better Government for Older People (BGOP) and Mervyn Eastman, UK Director of BGOP gave the key note speech. For the event the Senior Voice Forum produced a DVD in which older people discussed what they thought of Blackpool and the services available. Following the presentations there was a group work session facilitated by BGOP representatives and members of the Senior Voice group. The results of that workshop were taken to the second Older People’s Conference and a document produced that highlighted the differences between the Council’s view of what older people wanted and those of older people themselves. The consultation work continued through 2006/07 and this document is the result of a number of workshops held between members of the Forum and officers or Blackpool Council, with representatives of other statutory, voluntary and private services. On completion of the workshops the findings were collated and sent out to groups in Blackpool who had an interest in services for people over 50. They were asked to look at the findings and add anything that they thought may have been missed out. On the whole, the work with Senior Voice seems to have hit all the right areas of concern. Of those comments returned, the majority endorsed the issues that had been raised by the workshops and where there was additional information, it was not about what should be addressed but tended to be ideas for how it should be addressed. Although the content of this strategy is divided to reflect the workshop topics, there is inevitably some overlap between the themes, for example two important issues in the Housing section are the need for good transport links and social care at home. The development of this strategy has highlighted opportunities for new or closer working relationships within the Council and between partner organisations, helping to bring together the senior managers across the Council and in other agencies to listen to, address and understand the needs of older people. Over-arching Issues Throughout all the consultation workshops two issues were raised time and again: External Communication – the statutory, community and voluntary organisations in Blackpool are doing many good things – but older people are not aware of them. We all need to be better at promoting ourselves and the things that we do. Internal Communication –Although joint working is the norm in many areas, there are still gaps and we are loosing opportunities to share information and expertise that would lead to better services. Older People we talked to were amazed at the number of times they found that Council Departments and other organisations had not thought to connect the work they were doing – “Do they never talk to reach other?” Equality and Involvement Lead Officer – Andy Divall, Faith, Equality and Diversity Manager Vision ….that the diverse needs of older people are recognised and responded to, by listening to our views and involving us in local developments. What Older Adults want Where? Community based activities which attract people to get involved What? More opportunities for people to meet, particularly across the generations A single source of information for community groups Support for older gay, lesbian, bisexual and transsexual people through community groups and networks Stop calling us Older People Who? Use Senior Voice Forum to circulate information on activities and opportunities Use Senior Voice Forum’s expertise How? Encourage groups to work together and be proactive Make sure that venues are accessible by public transport, or provide door to door transport Make sure that meetings are held at times people feel safe to go out. Make sure meetings are well run and well presented and that speakers can be heard Provide incentives to attend, for example, entertainment Encourage involvement through leaflet drops and publicity Keep information short and straightforward What we have now The Senior Voice Forum was launched in 2005, funded by Blackpool Council and run by Age Concern. Since that time the group has grown to over 200 people. The Forum provides a voice for local people aged over 50 and it has taken part in a wide range of consultation and discussions with the Council, PCT and other local organisations, including the consultation for this strategy document. The Senior Voice is also represented on the Local Strategic Partnership and the Health and Social Care Commissioning Group. Senior Voice is one of a number of forums on Blackpool which give people the opportunity to raise questions and put forward their views. The Area Forums cover a wide range of issues, bringing together people living in a particular location in the borough, others, such as the Equalities Forum bring together particular communities of interest. Best Practice Example The Annual Older People’s Conference brings together members of the Senior Voice Forum and other groups representing older people in Blackpool. The conference is an opportunity to receive updates on developments in Blackpool, including the Masterplan, and consult on a wide range of topics including, transport, health and social care. Speakers have included the Chief Executive of Blackpool Council, Steve Weaver and the Chief Executive of Blackpool PCT, Wendy Swift. Actions Short Term Identify and stop any discriminatory behaviour of individuals or groups Reflect the needs of older people in the new Community Plan Reform the Equalities Forum to create a focus for key community led groups for each of the equalities strands, including Age Medium Term Integrate Equality and Diversity into all corporate and service level plans to develop outcome measures for equality improvements and set targets through engagement with Older People Increase understanding of equalities issues through staff development programmes Make services accessible to the whole community Long term Review and revise the Equality and Diversity Policy in the light of feedback from users, staff and partners and in line with new legislation Community Safety Lead Officer – Paolo Pertica – Head of BSafe Blackpool Vision …to feel safe and respected wherever we go in Blackpool. What Older Adults want Where? To feel safe wherever we go in Blackpool – in town, on public transport, in the parks, in our local streets What? Give more respect to everyone Provide better support for families Provide cleaner streets Provide tidy properties Provide more CCTV On the spot enforcement Who? Visible Police or community support officer presence Give Park Wardens more powers Help parents to take responsibility for their children How? Better information on the work already underway, for example use the Gazette, Senior Voice Forum, Your Blackpool Tell people what difference reporting incidents to the Police can make More emphasis on responsibilities and duties, less on rights Better communication between generations, for example, go into schools to talk to children, engage with young people Restrict the licensing hours and the sale and use of alcohol Name and shame people in the local press/public places What we have now BSafe Blackpool is the Blackpool Community Safety and Drugs Partnership. The Partnership is committed to reducing crime, disorder and substance misuse in the town, reassuring the public through a series of innovative projects and sophisticated intelligence. They also work closely with the local community to address their concerns and find tailor-made solutions to specific problems. Best Practice Example ALTN8 (alternate) is an initiative to reduce alcohol consumption of individuals and to reduce alcohol consumption overall. It is widely accepted that the increase in alcohol fuelled violence has risen sharply as consumption has continued to rise, especially in the under 30’s. ALTN8 was announced as the winners of the Public Health category of the NHS Acorn Alliance Awards in 2007. ALTN8 promotes a simple message, alternate drinks, days and lifestyle to reduce hangovers (short term), and challenges people to look at their drinking routines. The message is clear – Drink one alcoholic drink then one soft drink (preferably water). Alternate – one alcoholic drink, one soft drink…. Beat the hangover? Alternate – You’ll still be standing at the end of the night! Alternate – Do you remember what you did last night? Alternate – Drinks, the days you drink, venues, lifestyle. Actions Short Term Ensure that the activities and successes of the Community Safety Partnership are widely publicised and information is sent to key organisations for dissemination Improve the information flow between agencies in order to reduce antisocial behaviour Involve communities in devising the best local solutions Deliver positive activities for young people to prevent them from becoming involved in antisocial behaviour Medium Term Use the British Crime Survey to measure perception levels and incorporate fear of crime considerations in all our interventions Focus on the top fifty prolific offenders thus reducing the nature and volume of their crimes and antisocial behaviour by preventing and deterring people from becoming prolific offenders, catching and convicting them, resettling and rehabilitating them Long term Continue to address crime, disorder and substance misuse throughout the town, with particular emphasis on Talbot, Claremont, Bloomfield, Waterloo, Brunswick and Park. Transport and Access Lead Officer – Bruce Allan – Principal Transport Policy Vision: ….a public transport system that gets us where we want to go, appropriate and safe car parks, and streets that are safe, clean and accessible. What Older Adults want: Where? Public transport near their homes that takes them where they want to go. More Blue Badge parking places: More benches in town and at key locations such as churches All new community buildings should be on a bus route. Better crossings at big junctions and roundabouts. What? Clean and well-maintained public areas that are not a hazard for people with mobility problems. Clear and well-maintained pavements Better bus stops in the town centre A new bus station A comprehensive bus network that is a real alternative to car travel. Clean and secure buses and trains Better customer care standards from transport operators including the management of antisocial behaviour. More low-floor buses and higher kerbs at bus stops More bus shelters with maps of the local area. Improved Rideability service – more destinations, more hours – the service should use Council transport more effectively Introduce a ‘public realm manager’ working outside the town centre area and liaising with police and community support officers Effective parking control that keeps access areas clear Dropped pavement kerbs to improve wheelchair and buggy mobility Who? Efficient investment and management of transport and access by the Council. The Council and transport providers should work together to improve services The Council and transport operators should work with the voluntary sector e.g. Age Concern, to improve services and communicate with older adults effectively The voluntary sector can play an increased role in providing transport services for older adults How? Better public transport information and promotion – including introducing Real Time Information systems Focus on older adults leisure and social needs (accessibility planning) What we have now: Blackpool has a five year Local Transport Plan in common with other transport authorities. The current plan runs until April 2011. It considers details of transport users needs and the steps necessary to meet them,, including those of older people, which have been established through consultation. Government funding has been allocated based partly on this plan’s quality and supports an annual Local transport Plan programme: the Integrated Transport Block funds transport improvements; the Capital Maintenance Programme repairs the facilities that are in place , including public realm initiatives. It can also be used to support promotional work. Because we do not get enough funding to do all the work we want to, the development programme is monitored tightly to ensure that money is spent efficiently. A comprehensive Town Centre Strategy is being developed which aims to bring the highest design quality to this key area. Redevelopment schemes, including the Talbot Gateway scheme, will provide the resources and income necessary to support the root and branch regeneration envisaged within the Blackpool Masterplan. This scheme will provide improved public transport facilities including a transport interchange capable of including a new tram extension. Best Practice Example New Bus Services Joint working with Blackpool Transport Services and Lancashire County Council has enabled Lifestyle Line 16 to join Blackpool’s already high quality bus network: This service was a radical departure for the resort in providing a service that connected key destinations in the South Shore area, the resort’s east and then Fleetwood to the north, without passing through the town centre. It was started using money from the Government’s Urban Bus Challenge scheme. Following four years of this funding the numbers of people using the service has built to such an extent that there has been peak time overcrowding and Blackpool Transport Services have been able to take the Line 16 on as a commercial proposition. New, larger vehicles have been purchased for this purpose. As many Urban Bus Challenge schemes have collapsed after their money has expired, this is a major success for Blackpool. Actions: Short term Address the issues that older adults have raised in consultation forums such as the Quality Bus Partnership Complete the Town Centre Strategy and develop an implementation strategy Address the public space and transport issues raised through the Town Centre Strategy and other public space processes. Install more bus shelters through the Quality Bus Corridor initiative which is currently focussed on Line 11 and Line 14 with a commitment in the Local transport Plan for Lines 5 and 6 Implement the Key Pedestrian Routes strategy, including installing greater numbers of drop kerbs and improving the pavements, starting in the Bond Street area. Medium term Improve the Rideability service, by expanding the service in line with feedback. A Passenger Transport Unit is being considered which would allow Rideability service levels to be addressed. Include older adults’ needs in future Local Transport Plan programmes where specific provision can be made to meet special needs , bus promotion and information initiatives and schemes to improve transport Long term Include older adults’ needs in the current five-year Local Transport Plan process and in future plans where specific provision for special needs would be appropriate and practical solutions are available Support investment in the local bus network, to provide vehicles and routes that meet the needs of older adults Invest in roads and public spaces to encourage walking, cycling and access to public transport Housing and Neighbourhoods Lead Officer – Gareth Fort, Principal Housing Strategy Officer Vision ….living in a safe, close knit community with a range of housing options that meet individual needs and which are within easy walking distance of local shops, social facilities, and good transport links to the rest of Blackpool. What Older Adults Want: Where? To live in their own homes, with support, for as long as possible To be part of the local community What? Housing developments of mixed tenure with gardens, parking and green spaces Homes that are able to adapt to changing circumstances – homes for life. Specialised housing for older people which are small scale (4/6 units), integrated with the local community, spacious to help with mobility problems and have access to a range of support services Eco –homes: energy efficient and environmentally friendly Local community and social facilities for young and old that can be used safely Shops, banks, pubs, medical facilities within walking distance Transport links to other community facilities such as sports centres, libraries etc Well designed roads which cater for cars, pedestrians, cycles and electric scooters/wheelchairs Links to local industry so that people live and work in the same area Who? Local contacts to report neighbourhood issues Customer First “Branches” in local communities How? Information on the range of options for accommodation so that people can choose what is best for them Test and try housing alternatives before making the final decision Build in community development to foster community involvement and pride and respect for people and property Multi-purpose community facilities – use for all age groups, range of activities, community church Make areas secure through policing, street lights and CCTV Access to Telecare Help with repairs and gardening Affordable domestic services What we have now The Council works closely with Housing Associations, private landlords, the Police and Fire Services to provide a range of services. Some of these are listed below: Housing Advice - provide information and advice to anyone who is homeless or at risk of homelessness Assistance to live safety at home - through fire and home safety checks Sheltered Housing Neighbourhood Environmental Action Team Blackpool Reassurance Project Telecare Care and Repair Reassurance projects Best Practice Example Blackpool Care & Repair is Blackpool Council’s Home Improvement Agency. Home Improvement Agencies (HIAs) are not for profit, locally based organisations that assist vulnerable homeowners or private sector tenants who are older, disabled or on low income to repair, improve, maintain or adapt their home. Blackpool Care & Repair offers the following Handyperson services: Falls Prevention Tidy Garden scheme Hospital Discharge Service Home Security Service General Handyperson Small Repairs Service Home Safety Assessment Sanctuary Scheme In addition to the Handyperson schemes Care & Repair administers the Council’s statutory function around major adaptations (Disabled Facilities Grants) and the provision of minor adaptations and equipment to both the private and the Registered Social Landlord sectors. Care & Repair also delivers Home Repair Grants and Loans to the town’s older and disabled population. Blackpool Care & Repair is within the top 5 largest HIAs in the Country and has won several awards for its innovative approach to its work. However, despite the breadth of services Care & Repair now provide its main focus remains on the individual’s needs be they large or small. Recent client’s comments include: …..“ thank you Care & Repair for bringing light back into my life” ….. “ When I have a problem I always contact you and the problem is saved one way or another. Once again, many thanks to a great organisation from a grateful 83 year old lady.” ….. “ excellent service, saved me from being cold” …..“ a scheme in Blackpool that really works. Without the help I would find staying in my home difficult”. Blackpool Care & Repair continues to expand and provide even more services to the community. Actions Short Term Raise the profile of existing services in the neighbourhoods Communicate more effectively with older residents on housing and neighbourhood based issues Involve older residents at an early stage in consultation on regeneration and renewal or neighbourhoods and on new development proposals. Medium Term Address the tenure and property mix within inner Blackpool Improve private sector properties through the Monitoring and Intervention in the Public Sector project Long Term Develop a housing strategy that delivers the Council’s Vision for local regeneration and recognises the needs of older people. Leisure, Lifelong Learning And Work And Economic Activity Lead officer – John Blackledge Assistant Director - Leisure Services Vision ... older people have increased choice, opportunity and access to community leisure, learning and back to work programmes. Where? Access to leisure, learning and work related programmes to be consistent across the borough. Maximise the use of community facilities so that provision is accessible for those less mobile physically and geographically. Use libraries as a focal point for information sharing and distribution. Make better use of schools for intergenerational projects and older people’s related programmes. Consider community church halls for physical activity. Engage private sector regarding venues and commitment to work placement. What? Increase the volunteering programming; maximising older people’s skills and developing new ones. Develop a comprehensive leisure programme, focussed on physical activity and social interaction. Transport to leisure and learning venues, ‘leisure and learning bus’. Incentive schemes to encourage and support older people in taking part. Increased access to the library services ‘home delivery’ scheme. Increased intergenerational learning projects and schemes. Increased IT, mobile phone and courses related to potential new roles. Focus on shorter courses with follow-on courses, in daytime and winter months (not summer). In all programmes provide opportunities for socialising e.g. tea, coffee and biscuits or lunch after. Provide more advice and support on getting back to work. Promote positive role models of older working people. Who? Council to co-ordinate and join-up services to better meet needs of older people. Council for Volunteering Services and Volunteer Bureau to be a part of and support new programmes. Senior Voice Forum to promote programmes to members and beyond. Greater use of advice centres/libraries for provision of information for older people. Local employers to be engaged and part of older people’s agenda. How? Broad based leisure and learning programme focussed on older people. Direct community delivery, with transport support where necessary, ‘leisure and learning bus’. Brochure specifically aimed at older person, detailing leisure, learning and employment opportunities. Workshops for employers, selling benefits of employing older persons, including job share and flexible working. Provision of relevant information for older people within libraries Older people’s champions in terms of working role models. What we have now Range of adult learning programmes at various locations. Leisure opportunities at Blackpool and Palatine Leisure Centres. Positive steps into work. Library home delivery service. Best Practice Example The Life Programme The +Life programme is a lifestyle management programme delivered in a number of venues at a variety of different times. This interactive and informative group programme consists of eight 2-hour sessions and covers topics such as: Healthy eating Physical activity ideas Understanding food labels Stress management The programme is free of charge for all Blackpool residents who meet the entry criteria. Participants are referred by practice nurses, GPs, Children’s Centre professionals or Primary Care Health Care workers. Actions Short Term Co-ordinate working partnerships of key providers. Put in place key community information points. Market current programmes more effectively Identify employers awareness programme. Volunteer opportunities assessed and developed. Identification of role models and promotion of Information available to older people and employers regarding working beyond retirement. Medium Term Develop comprehensive and co-ordinated leisure and learning programme. Older people’s brochure available and accessible at key locations. ‘Leisure and Learning Bus’ in operation. Library home delivery service developed further. Volunteering programmes and skill develop opportunities available. Employers workshops carried out. Long-Term All older people able to access services. Link from leisure and learning to employment market. Employers committed to older people’s agenda. Health and Social Care Lead officer – Jennifer Jaynes Assistant Director – Adult Social Care and Housing Vision …access to high quality local, community-based services that meet our health and social care needs and prevent deterioration in ways that enable us to continue to take our place within, and contribute to, the wider community. What Older Adults want: Where? Introduce community based events to promote health and well-being amongst older people, using older people as ambassadors One contact place for complaints and enquiries available 24/7 Access to the same services wherever we live in Blackpool Better use of existing community facilities to deliver services – for example flu jabs at local community centres or church halls What? Better training for paid home carers to improve skills, knowledge of other services, attitudes and behaviour Better and quicker access to equipment and adaptations Better links to existing local leisure/social/spiritual activities (See Leisure and Lifelong Learning) Who? Service users to hold our own records so that different professionals can see what is being provided Generic workers (staff who provide care at home which covers both health and social care duties) with a wider remit Better use of the voluntary sector to support the statutory services How? One application form for all services Holistic assessments which take into account health, housing, social care, spiritual and leisure/social needs, actively involve the person being assessed throughout and give clear information about the options available A clear understanding about the services that will be provided and the times they will be provided Better liaison between service providers Services that are delivered in people’s homes in a way that minimises dependency and reduces social isolation. What we have now: The Council works closely with the NHS, and with the voluntary and private sector, to provide a range of services. Some of these are listed below: Assistance to live safely at home: including provision of adaptations, improvements and equipment, and practical help during the day and night. Residential and Nursing Services: including help to regain independence following illness and hospitalisation, and long term care. Assistance following discharge from hospital: including a hospital aftercare scheme and support services for carers. A range of day services: aimed at maximising independence, and overcoming isolation and disability. Specialised Advice and Assistance: to ensure that older people can find out what is available to meet their needs and how they can exercise personal choice, including access to direct payments. Our goal is to work as closely as possible with all our partners to make sure that older people only have to ask once to get what they need. Best Practice Example Falls Project In Blackpool a multi-agency partnership identified the impact that falls had on vulnerable people. As a result we now: provide falls and environmental risk assessments to people who are housebound access medication reviews encourage exercise to reduce risk Between 2004/5 and 2005/6 the number of fractures to the neck of the femur in people aged 65+ were reduced by 12%. Actions: Short Term Raise the profile of Customer Care and the Comments, Compliments and Complaints process. Produce public information on the assessment and care planning process Introduce person held records Publicise ways in which small items of equipment without waiting for an assessment Link with local voluntary sector groups which could provide support to the health and social care services Medium Term Identify funding to strengthen and develop the role of the Generic Worker Re-focus the Adaptations Service Continue to develop the Single Assessment process to address the need for holistic assessments Develop person centred care at home through the Blackpool Care at Home Partnership which represents all providers. Long Term Registered Social Landlord/Council Property Shop to include lists of adapted properties Build more Homes for Life/adapted properties Improve our knowledge of and communication with providers going into the same household Identify resources in the community which are used by older adults and could be used to deliver information and services Create a single point of access for Health and Social Care at the new Primary Care Centres. Getting in Touch If you want to comment on any of the issues raised in this strategy please contact: General Information Jennifer Jaynes, Assistant Director E-mail: [email protected] Tel 01253 651404 Seonaid Elliott, Communications Manager E-mail: [email protected] Tel 01253 651054 Audrey Ellis, Senior Voice Co-ordinator Tel 01253 749163 Equality and Involvement Andy Divall, Faith, Equality and Diversity Manager E-mail: [email protected] Tel 01253 477316 Community Safety Paolo Pertica – Head of BSafe Blackpool E-mail: [email protected] Tel 01253 651160 Transport Bruce Allan – Principal Transport Policy E-mail: [email protected] Tel 01253 476170 Housing and Neighbourhoods Gareth Fort, Principal Housing Strategy Officer Tel 01253 476267 E-mail: [email protected] Leisure and Learning John Blackledge, Assistant Director - Leisure Services E-mail: [email protected] Tel 01253 478430 Health and Social Care Jennifer Jaynes, Assistant Director – Adult Social Care and Housing Tel 01253 651404 E-mail: [email protected] Getting Involved The Blackpool Senior Voice Forum gives older people in Blackpool a voice on both local and national issues which affect them. It is an opportunity for you to make a difference to not only your quality of life, but to the community at large. Across the country, similar forums are harnessing the skills, experience and abilities of older people to resolve important local issues such as health care, transport and combating crime. If you are interested in taking part in the Forum, please contact the Senior Voice Co-ordinator, Age Concern Blackpool, 64 Cookson Street, Blackpool, FY1 3DR. Tel No. 01253 749163.
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