Media Usage categories (No. 22 - 36)
The MARKies Awards 2017 HK is produced by Marketing, a publication of Lighthouse Independent Media
2/F, Connaught Harbourfront House, 35-36 Connaught Road West, Sheung Wan, Hong Kong
Tel: + 852-2861-1882 Fax: + 852-2861-1336 www.marketing-interactive.com
Entry Details
Please paste your agency logo here
Please provide the following information:
1. Entry category (No. 22 - 36)
2. Name of agency
3. Name of campaign
4. Name of client
Additional slides will not be judged.
All entries should be saved in PowerPoint format (.ppt and pptx only)
Any confidential information must be clearly indicated in red text or highlighted in red..
Entry Video
Please paste the entry video link if there is any.
(optional but strongly recommended)
Only ONE video (no longer than three minutes) is accepted for each entry.
Extra content will be deleted without notice.
Please upload your video to YouTube and set the privacy settings to “unlisted”.
Challenge
(10%) Max. 1 slide
Describe the challenge you were faced with – what was the brief? What was
the context? What made this a real challenge?
Mandatory information is listed below:
Campaign start date and end date:
Key objectives:
Target audience:
Budget (HKD):
Market challenge:
Strategy
(30%) Max. 3 slides , visuals included– slide 1/3
Outline your strategic thinking and your chosen use of media. What made this
inventive and effective? Explain the reasons behind this approach.
Mandatory Information: media channel used, core strategy and rationale.
Visual presentation is highly preferred.
.
Strategy
(30%) Max. 3 slides , visuals included– slide 2/3
Outline your strategic thinking and your chosen use of media. What made this
inventive and effective? Explain the reasons behind this approach.
Mandatory Information: media channel used, core strategy and rationale.
Visual presentation is highly preferred.
Strategy
(30%) Max. 3 slides , visuals included– slide 3/3
Outline your strategic thinking and your chosen use of media. What made this
inventive and effective? Explain the reasons behind this approach.
Mandatory Information: media channel used, core strategy and rationale.
Visual presentation is highly preferred.
Execution
(30%) Max. 3 slides , visuals included– slide 1/3
Describe how the creative pieces were displayed on the chosen media/space,
the elements used and how it was brought to life.
Visual presentation is highly preferred.
Execution
(30%) Max. 3 slides , visuals included– slide 2/3
Describe how the creative pieces were displayed on the chosen media/space,
the elements used and how it was brought to life.
Visual presentation is highly preferred.
Execution
(30%) Max. 3 slides , visuals included– slide 3/3
Describe how the creative pieces were displayed on the chosen media/space,
the elements used and how it was brought to life.
Visual presentation is highly preferred.
Results
(30%) Max. 2 slides , visuals included– slide 1/2
What was the outcome? What evidence/metrics do you have that this was an
effective use of media? How did the result deliver on your challenge? Supply
any facts and figures, which demonstrate the success of media strategy.
Results
(30%) Max. 2 slides , visuals included– slide 2/2
What was the outcome? What evidence/metrics do you have that this was an
effective use of media? How did the result deliver on your challenge? Supply
any facts and figures, which demonstrate the success of media strategy.