TO-DO:
Current social media
audit
ASK:
Is there a centralised
password / username area?
What accounts are currently
being managed?
Do you use all the current
accounts?
Setting your social
media goals /
objectives
Do you have any analytics on
the social media accounts to
get a greater understanding of
what works?
What do you want social
media to do for your brand?
Exposure, community, reach,
sales etc
Do your social media goals
and objectives align with your
current brand mission and
marketing objectives?
Set up of and maximize
your social media
profiles
Are your objectives S.M.A.R.T
specific, measurable,
attainable, relevant and timebound?
Do the profiles reflect your
brand and align with your
values?
Have you filled out all
information on your profile?
To include keywords relevant
to your brand
Ask yourself would a visitor
follow me / brand after
visiting my profile?
Creating a content
strategy for you /
brand
Do you have a social media or
editorial calendar? (If not see
our BONUS section for a
template)
How often will you post
content on each channel?
Remember you can include
your scheduled (See hootsuite
tips) content
ANSWER
Using analytics to boost
your brand, track
progress and review
key content
What type of content will you
share on your channels? Who
is your target market? A great
thing to do is look at your
competitors or select three
accounts you like and think
how you could create content
for you / brand
What tool will you use?
(Hootsuite is great for smaller
scaled business and Google
analytics)
Decide how regular you will
check your results or get your
report delivered (see
Hootsuite for more about
reporting)
What metrics within your
analytics are most important?