Sports and Entertainment
Marketing 1
Objective 1.04
Which of the following statements
regarding direct-mail marketing
campaigns is true:
A. They should contain detailed data.
B. They are highly cost-efficient.
C. They are easy to track.
D. They should include a call to action.
D. They should include a call to
action.
Over the years, Wrigley Field has earned a
reputation as one of the best places to watch a
Major League Baseball game. This is called
brand:
A. awareness.
B. image.
C. image extension.
D. loyalty.
B. image.
Most sport/event products are classified as
A. pure goods.
B. pure services.
C. a combination of goods and services.
D. a combination of rented and ownedgoods services.
C. a combination of goods and
services.
Your high-school's basketball team went to
the state championship game last year,
but didn't even make the play-offs this
year. This is an example of a(n)
____________ sport/event product.
A. inconsistent
B. perishable
C. tangible
D. consistent
A. inconsistent
A baseball game broadcast on the radio is
an example of :
A. a nonsport
B. owned-goods service
C. a sporting good.
D. sport media.
D. sport media.