now you can
now you can
Three Ways
Pico Computing Redefines
the Very Nature of
Competitive Advantage
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ico Computing technology addresses the three foremost challenges associated with the realtime processing of big, streaming data: insight, time, and money. By solving the big data compute problems—not only in the data center, but at the extreme edge of the network—processes
that used to take hours are reduced to seconds; what used to require thousands of expensive servers
can be accomplished in a single, low-power, low-cost rack space, enabling the creation of new and
highly differentiated business value, as well as the rare insights that produce real innovation.
P
The era of big and ubiquitous data brings not only new challenges, but unprecedented opportunities.
The secret to competitive success in this new era lies in knowing how to exploit those opportunities,
to unlock the prized answers hiding in all that data—and do it instantly and at low cost. To these ends, Pico Computing’s solutions enable
breakthrough applications and business models that were previously
...because most data
impossible or simply unimagined. And that changes everything.
Transmute raw data into refined insight
Today, information is ubiquitous and knowledge is cheap. But insight—
that’s priceless. The fact is your competitors likely have the same access to the same data, the same information, and much of the same
knowledge—all of which is as abundant as it is ephemeral in today’s
hyper-connected world. But insight is as scarce as it is sure. If you’ve
got it, then you’ve also got a powerful competitive advantage. If you
want more of it, we can help you get it. Here’s how:
“
cannot be easily captured
at the edge—where it
is generated in massive
volumes and at everincreasing speed—we end
up looking at the world
through a pinhole.
”
1• Insight increases with the ability to connect myriad and disparate dots in enlightened ways to
synthesize new knowledge, discover hidden relationships, solve the insoluble, and in the process,
create new markets.
www.picocomputing.com • [email protected] • 206.294.7015 • 506 2nd Ave, Suite 1300, Seattle, WA 98104
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now you can
2• Fueling insight is the real time capture of the most elusive and fleeting data. Consider, for example,
that only 20% of the gold in a mine is visible; 80% is “in the dirt” and must be dug out. Likewise,
digital data possesses concealed value that also must be mined. But because most data cannot
be easily captured at the edge—where it is generated in
massive volumes and at ever-increasing speed—we end up
looking at the world through a pinhole: the vast majority of
the picture isn’t even seen, let alone caught! Consequently,
we’ve gotten used to taking actions and making decisions
based on only a sampling of the available data. But what if
you could capture more of the data you’re after? Better yet,
what if it were not just a mere and latent sampling of the
data, but all of it, in real time, no matter the volume, data
rate, or how deeply it might be buried? Well, now you can.
3• But simply possessing all the data isn’t enough; you also
need the power to process it. Without latency. Without
dropping a single bit even as it streams at speed from the
source. What if you could easily generate many more relevant scenarios and alternatives to factor into your decision
making? What if you could actually run the most complex algorithms in real time on streaming data
to evaluate different approaches and their tradeoffs, assess risks, and weigh potential consequences? Now you can. And that, thankfully, means better, faster, more insightful answers and decisions.
If we haven’t been able to do this until now, what’s been missing? The short answer is affordable,
scalable, high-performance computing bandwidth. Sure, you could do all these things with big iron
supercomputers—at an annual cost of millions. But you also know that these machines are designed
and built to solve engineering equations, not business problems. Or you could throw your challenge
at thousands of servers. That is if you didn’t care about consuming (and paying for) massive amounts
of energy, waiting on massive data transfers, and leaving an equally massive carbon footprint. But all
that is academic if you can’t put those servers at the edge where the data capture has to happen. You
need a better solution—and one that will also yield better answers that you can act on with confidence.
Jack Welch summed it up this way: “An organization’s ability to learn, and translate that learning into
action rapidly, is the ultimate competitive advantage.” That’s what we make possible. Bend time to your will
The aspect of time that we’re concerned with at Pico Computing is helping your enterprise move so
fast that everything else slows down relative to it. Which means you can get even more done within
ever-shrinking windows of opportunity—windows that may be only picoseconds wide. And who isn’t
www.picocomputing.com • [email protected] • 206.294.7015 • 506 2nd Ave, Suite 1300, Seattle, WA 98104
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now you can
constantly squeezed to do more with less of it? Well, now you
can. And because you can, your competition, comparatively
speaking, will be at a standstill.
“
CPU clock rates have hit the wall
Whether you need to of Moore’s Law. And that’s a good
radically accelerate thing, because serial computing at
genome sequencing high clock rates is a brute force
or beat the entire approach that is not only too slow
market in a critical for time-critical applications, but
high-speed trade, the terribly inefficient, and quickly
ultimate and timeless running out of future. GPU-based
value is time itself. solutions are attempting to fill the
gap, but they, too, fall short, and
are cost-prohibitively power hungry. Fortunately, there is a better way—the Pico Computing way. Whether
you need to radically accelerate genome sequencing or beat the entire market in a critical highspeed trade, the ultimate and timeless value is time itself. You want to shrink it, expand it, save it,
warp it, pull it in. Whatever you need to do, we put time on your side. ”
Generate revenue, conserve capital
Everything in business culminates in money. Pico Computing enables you to manage it in four ways:
1• By being able to better manage time, whether completing a transaction within a tiny window or
dramatically shortening the path to a critical answer, new revenue-generating opportunities are suddenly—and often for the first
time—made possible.
2• Because you are able to do more in less time and at far less cost,
you’ll increase your operating margins, stretching and conserving
your capital in the bargain.
“
Because you are able to do
more in less time and at far
less cost, you’ll increase
your operating margins,
stretching and conserving
your capital in the bargain.
3• Energy costs over the lifetime of a typical HPC installation are in
the range of the acquisition costs. In fact, for many computer centers, half the budget is consumed by energy. We think that’s crazy.
By virtue of our FPGA-based technologies, you can dramatically
slash those energy costs. What could you do with 50% of your computer center budget right now if
it were suddenly handed it to you? And if “being green” appears anywhere on your list of corporate
”
www.picocomputing.com • [email protected] • 206.294.7015 • 506 2nd Ave, Suite 1300, Seattle, WA 98104
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now you can
values, here’s an easy place to make substantial gains in
your stewardship. Serial computing leaves a massive carbon
footprint.
4• Finally, because Pico Computing provides the industry’s
only truly scalable, modular high-performance computing solutions, you can start on a small budget and grow
your capabilities as your business model demands or as
revenues allow. What’s more, your investment is safe, because, unlike competing systems that make you jettison
the entire chassis when you need to upgrade, upgrading
or expanding your Pico Computing platform is as simple as
adding or replacing plug-and-play modules no bigger than
a business card.
•••
Pico Computing solutions enable enterprises to solve previously insurmountable problems, and in the
process, rethink their business models with new opportunities to substantially lower operating costs,
increase profitability, and even create new markets. By realizing instantaneous answers from big data,
Pico Computing’s technologies are not only helping companies succeed, but also set a higher bar on
competitive advantage.
About Pico Computing
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Pico Computing is the technology leader in high-performance computing. Our
modular, highly scalable FPGA-based HPC and embedded systems solve the biggest of the big data computing challenges—from the edge to the data center to
the desktop. Whatever your hardware acceleration needs, we make it work, we
make it scale, we make it easy.
www.picocomputing.com • [email protected] • 206.294.7015 • 506 2nd Ave, Suite 1300, Seattle, WA 98104