CASE STUDY
SECOND SCREEN MOBILE STRATEGY FOR
A LEADING EUROPEAN BROADCASTER
A leading European TV network, a client
of Conmio’s since 2010, approached us in
2013 looking for a solution to increase
viewer engagement and interaction on
mobile for their flagship show Big Brother
both during the airing of the show and
between broadcasts.
STRATEGY
Offer a compelling experience
We started from scratch to create a mobile
experience that would deliver new ways of
engagement for viewers. Our focus was to
understand the user and what their
entertainment and information needs were
that a mobile service could provide during
the programs season. Our target was to
create smartphone and tablet experiences
that form an engaging, social-driven service
which would be valuable to the viewers, our
client and their advertisers..
DESIGN
Building natural flow
As real-time polling and Twitter-based
interactions synced to the broadcast show,
the 2nd screen experience had to be easy to
use and immediate in interaction responses.
With the viewer switching attention between
mobile and the program, we designed and
developed a second screen experience that
was equally seamless between the television
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NORTH AMERICA
Robert Seigel
VP of Sales, North America
Tel +1 201 803 3233
[email protected]
EUROPE
Sami Ruotsalainen
VP of Business Development
Tel +358 50 326 7292
[email protected]
LATIN AMERICA
José María Moreno
Business Development
Tel. +34 917 702 454
[email protected]
www.conmio.com
CASE STUDY
SECOND SCREEN MOBILE STRATEGY FOR
A LEADING EUROPEAN BROADCASTER
and the device. A clear UI/UX was
important in order for the mobile
experience to complement and not
distract from the TV viewing
experience.
TECHNOLOGY
Unified cohesion
A key requirement of this project was to
have the mobile service supported by a
technology that could handle and scale
with multiple backend systems and
third-party APIs. The Conmio Software
Suite allowed us to develop an
integration environment that combined
all required components to bring the
experience to life, from Tellyo’s TV
moment sharing to Twitter streams and
the clients APIs.
ensuring their investment is scalable
and adaptable across other program
brands and formats.
ABOUT CONMIO
Conmio is a mobile services and
enterprise software company, founded
and built by a team of world-class
engineers and developers. We are
headquartered in New York City and
Helsinki, and create scalable digital
businesses and engaging user
experiences for trusted brands all over
the world.
CONTACT US
For more information on our solutions,
contact us at [email protected].
RESULTS
Surpassing expectations
The Big Brother 2nd screen service
launch was the most successful ever,
serving 77 000 visitors who loaded 773
000 pages and sent 22 000 tweets with
the official hashtag on its first day,
receiving rave reviews in traditional and
social media. We have since created
various other 2nd screen experiences
for the client using the same technology
footprint as the Big Brother solution,
www.conmio.com