USN PESIT Bangalore South Campus Hosur road, 1km before Electronic City, Bengaluru -100 Department of MBA INTERNAL ASSESSMENT TEST –1 Date: 14-11-2016 Subject & Code: Economics For Managers -16MBA12 Name of faculty: Dr. Swati Bandi Max Marks: 40 Section: I Sem (core) Time: 11:30-1:00 PM Note: Answer all questions 1 (a) List three exceptions to law of demand? (2 marks) a) Expectations of further price rise in future. b) Status goods. c) Giffen goods. (b) Explain Baumol’s model of sale revenue maximisation with criticism. Ans. Baumol’s has postulated maximation of sales revenue as an alternative to profit maximation objective. 1. A firm attaches great importance to the magnitude of sales and is much concerned about declining sales. 2. If the sales of a firm are declining, banks, creditors and the capital market are not prepared to provide finance to it. 3. Its own distributors and dealers might stop taking interest in it. 4. Consumers might not buy its product because of its unpopularity. 5. Firm reduces its managerial and other staff with fall in sales. If firm’s sales are large, there are economies of scale, the firm expands and earns large profits. 7. Salaries of workers and management also depend to a large extent on more sales and the firm gives them bonus and other facilities. MBA I SEMESTER (6 marks) By sales maximisation, Baumol means maximisation of total revenue. It does not imply the sale of large quantities of output, but refers to the increase in money sales (in rupee, dollar, etc.). Criticism of Baumol’s theory: a) No distinction between firm’s equillibrium and industry equillibrium b) In the long run Baumol’s theory and conventional hypothesis will yield identical results c) No difference from the social welfare point of view. d) Does not bring out interdependence of firm’s price and output decision. (c) Discuss the elasticity of demand and various types of elasticity of demand? (8 marks) Ans. Elasticity of demand is the degree of responsiveness of demand to the change in its determinants. Four types of elasticity of demands are as follows: (has to explained with detail with formulas and graphs) a) b) c) d) 2 (a) Price Elasticity Income Elasticity Cross Elasticity Advertisment Elasticity. What is Iso Quant curve? (2 marks) Ans. An isoquant is a firm’s counterpart of the consumer’s indifference curve. An isoquant is a curve that shows all the combinations of inputs that yield the same level of output. ‘Iso’ means equal and ‘quant’ means quantity. Therefore, an isoquant represents a constant quantity of output. The isoquant curve is also known as an “Equal Product Curve” or “Production Indifference Curve” or IsoProduct Curve.” (b) What is Law of Variable proportion, and also discuss the various stages of production. Ans- During the short period, under a given state of technology and other conditions remaining unchanged, with the given fixed factors, when the units of a variable factor are increased in the production function in order to increase MBA I SEMESTER (6 marks) the total product, the total product may initially rise at an increasing rate and, after a point, it tends to increase at a decreasing rate because the marginal product of the variable factor in the beginning may tend to rise but eventually tends to diminish. (c) (8marks) Suppose a production function is given as: “Q= 10L+15L2 –L3” a) Derive MP and AP schedule. b) Find the output at which AP = MP. C) Find L for producing 600 units of output. No. of labour 1 2 3 4 5 6 7 8 9 10 11 12 MBA I SEMESTER TP 24 72 138 216 300 384 462 528 576 600 594 552 MP 24 48 66 78 84 84 78 66 48 24 -6 -42 AP 24 36 46 54 60 64 66 66 64 60 54 46 Stages I Stage II Stage III Stage AT the eight labour the AP=MP And at the tenth labour the production reaches to 600 units of output. 3 The Following figures relate to one year working at 100% capacity level in a manufacturing Business: Fixed Overhead : Rs. 1,20,000 Variable Overhead : Rs. 2,00,000 Direct Wages : Rs. 1,50,000 Direct Material : Rs. 4,10,000 Sales : Rs. 10,00,000 Represent the above figures on Break even chart and determie break even point from the chart. And verify your results by the calculations. Ans. Had to draw the schedule as well the BEP chart and Break Even Point is at Rs.5,00,000 ******** MBA I SEMESTER (8 marks)
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