I want to be
part of the
campaign!
The 1:1 Conversation
Mobilizing To Action: PSA
Solution: Hope
What specifically & meaningful can be done about?
Problem: Anger
Action: Opportunity
What are they angry about
Make the specific &
or threatened by?
doable ask
Organizing Conversations
Intentional conversations that go deeply into a person’s:
 Issues: What we act on
 Values: Principles, what motivates us
 Interests: What’s our stake in it
Assessment from the conversation:
 Capacity: What resources can be offered
 Commitment: What resources are offered
Goal: Learn a person’s story and what matters to them.
Build a relationship, assess them, and figure
out potential common concerns.
Mobilizing Conversations
Prompted conversations that make the ask.
Solution
Problem
Action
Goal: Find common concern. Find what is a
problem or point of agitation for a person to make link
between person’s problem and the solution that leads
them to take some action.
1:1 Dos & Don’ts
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Do
Schedule time to have this
conversation
Ask questions and plan to
listen
Follow the PSA
Share experiences and
deep motivations
Share a vision that
articulates a shared set of
interests for change
Be clear and very concrete
about “when” and “what” of
the next steps
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Don’ts
Try to persuade rather than
listen
Chit chat about private
interests
Skip stories to “get to the
point”
Miss opportunity to share
ideas about how things can
change
End conversation without
clear plan for next steps
1:1 Asks
Concrete Asks
“We are having a team meeting next Thurs. at
8pm. Can you come and help us brainstorm our
March grassroots action?”
“We need more doctors giving presentations about
the ACA. We’re having a Be An Educator training
this Tues. at 7pm. Can you attend so you can help
us do the med student presentation at the end of
this month?”
“We’re in the midst of a critical letter to the editor
push. We need to get 10 more letters written this
week. Can you write an LTE by this Friday? I can
send you our LTE guide, sample LTE, and info on
where and how to submit it.”
“Can you hand out this ACA Myths & Facts flier to
10 people before the end of this week? Even just
getting this flier in people’s hands can go a long
way to helping educate people about the benefits
of the ACA.”
Wishy-Washy Asks
“Do you want to join our state team?”
“Are you interested in being an educator?”
“Want to write a letter to the editor?”
“Here’s some fliers you can pass out to people.”
Recap
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New sign-ups get routed to you
You set-up a 1:1 conversation with them
You PSA them – organize and mobilize!
They feel empowered and take action!
You engage them again and again and…
All the awesome work you do together
gets reported back