BizTechReports.Com Project
Prospectus for: PROSPECT
Thought Leadership
Initiative Options on:
ISSUE
www.BizTechReports.com
What is BizTechReports?

Independent Reporting Agency for the community
of interest concerned with the role current and
emerging technologies play in business and daily life.

Consultative Content for organizations pursuing
thought leadership-based demand generation
initiatives.

BizTechReports explore the role that technology
products and services play in the overall economy or
in specific market segments.
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2
Ladder of Credibility

Public Credibility
Trends
Paradox

Issues

Options
Opportunity

Requirements
Solutions
Your Message
Your Company
Your Knowledge
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You are least credible
on what you know the
most
Opens things up to
talk about the
"reason" technologies
are needed in the first
place
Clients and Sponsors Include:
 Microsoft
 CIO and CSO Magazines
 HP/Compaq
 Information Week
 Riverbed
 Bloomberg/BusinessWeek
 IBM
 Enterprise Systems
Journal
 HPM Institute
 CCMI & Voice Report
 Trend Micro
 Solutions for Small
Business
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4
Project Mission:

To position you and your executives as thought leaders in
the market on strategic initiatives within specific markets
against “decision-driving” issues.

To provide the indisputable data points that allow
executives to engage with key audiences in a consultative
manner so that you can establish your organization as a
trusted advisor to the market as well as to your clients and
partners.

To connect the dots between the issues that are of
primary concern to key audiences and the offerings you
bring to market.
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Option 1: Quantitative Analysis on
 BizTechReports.Com


Produce a survey of 50-100
respondents
Respondents represent
members of global equity
market
 Respondents will
address 20-30
questions exploring

Current needs

Barriers and issues

Prevailing attitudes
 Deliverable includes:

Executive Summary of our
findings

Appendix that tabulates the
response in a graphical
format

1- page Q&A featuring an
executive from your
company commenting on
the results of the survey

1-page About the Sponsor
profile
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Option 2: White Papers
 Deliverable includes:
 Editorial Outline
I.
II.
III.
IV.
V.
Executive Summary
Strategic Imperatives
Implementation Issues
Technical Considerations
Financial Justification/ROI
Analysis
VI. Future Plans

8-page white paper that
features quotes from your
SME, your clients and other
third party experts (this is
important to enhance the
credibility of the report).

1-page Q&A featuring an
executive from your
company commenting on
the issues covered in the
white paper

1-page About the Sponsor
profile
 Interviews with:




Subject matter experts
(SMEs) from your
organization
Your clients
Your strategic partners
Independent
consultants/analysts
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Option 3: Case Study
 Deliverable includes:
 Editorial Outline
Situation:
I. Mission of organization
II. Organizational profile
III. Business/operational
challenge that needed to be
addressed
Solution:
I. Technology partners/
solution selection criteria
II. Implementation time-lines
III. Process management
Benefits:
I. Benefits realized
II. Key lessons learned
III. Next Steps

5-page case study that
features quotes from your
clients.

1-page Q&A featuring an
executive from your
company commenting on
the issues covered in the
white paper

1-page About the Sponsor
profile
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Option 4: Webcast/Podcast
 Podcasts
 Webcasts
Structure:
 Half Hour Panel Discussion
 Sponsor SME
 Third Party SME (Client,
Partner)
 Moderator
Format:
 Live or
 On Demand or
 Both
Structure:
 10-minute Interviews
 One-on-One with:
 Sponsor SME or
 Client or
 Exchange/Partner
 Moderator (Lane or Patty)
Format:
 Pre-Recorded
 Edited and Produced
 Three Feature Questions on
Future of Industry
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Option 5: Moderated Dinner Roundtable
 Discussion Outline
 Deliverable includes:
Strategic Considerations:
I. New planning imperatives
II. Key shifts in landscapes
III. Competitive implications

5 star restaurant

10 prospects to participate

Moderated Event
Response Strategies:
I. Behaviors that must change
II. How change be managed
III. New skill set requirements

Discussion Guide

Post event report
Action Items:
I. Strategic framework
II. Execution
III. Tools and Technologies
Closing Thoughts
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Registrant Qualification Process:

Step 1: Define target audience and
build your registrant qualification
template:

Step 2: Registrants are filtered based
on qualification template
Job Title:

IT Department Manager

CIO/ CTO/CSO

Executive Management

Technology Director

Network Administrator

Step 3: Registrants are packaged into
an Excel file and sent to you


Company Size:

Industry:

Country:

Geographic Location:
Sample Qualification Profile:
Name: Bob Smith
Job Title: CIO
Company Size: 500-999
Industry: Healthcare
Country: USA
Geographic Locations:

North America

United Kingdom

Europe
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A Case in Point –

(Click on links to see actual coverage)
The Project:
The Small Business Transition to
Hosted Technology: Costs vs.
Benefits


A Comparative Analysis of
Organizations That Host IT
Infrastructure vs. Those That
Don’t

Survey of 326 SMB Executives
Involved in the IT DecisionMaking Process
The Results:

Over 320 registrations in three
months (and counting)

Over 20 Media Pickups
Will Outsourcing Your IT Save Time and Money? It
commissioned BizTechReports.Com to survey
small business owners to see what, if any, benefits
hosted IT provides over the traditional do-ityourself approach.
(www.smallbusinesscomputing.com/testdrive/articl
e.php/3677826
SmartBiz.com: Small Business Resources - Call in the
Experts The study, which was conducted by
BizTechReports, queried participants from 17
vertical industries. The company found that SMBs
that outsourced are more satisfied than those who
keep things in house
eBiz News: Capitalize on E-Mail Marketing, Go Mobile
Benefits , by BizTechReports.Com, shows that
small- and medium-sized businesses (SMBs) using
hosted IT achieve stronger business benefits from
their IT investments — and are typically more
satisfied
TechTarget: SMBs that outsource IT benefit more, spend
less DATE: 09 Apr 2007
IT Outsourcing – FierceCIO A new survey of small business
decision-makers from BizTechReports.com found
that small businesses that use a hosted IT
infrastructure are more likely to spend a smaller
percentage of their annual
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Pricing Schedule
Project
Price
Field Study
$16,000.00
White Papers
$10,000.00
Case Study
$6,000.00
Webcast
$8,000.00
Podcast
$4,000.00
Roundtable
$14,000.00
Enhanced Syndication
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$50/Registrant
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