Press release :
Paris, 11 June 2012
Hi media launches Playinlive.com : the latest brand new portal
for online “free-to-play” games.
Paris, June 11 2012 – Hi-Media Payments, the payment division of the Hi-media Group
launches playinlive.com, a new web portal entirely dedicated to “free-to-play” games
With a strong experience in video games, Hi-Media invested all its expertise and
competence into the development of Playinlive: a website which aggregates the best free
games, available in only a few clicks.
Playinlive, the gamers portal
Due to an advanced knowledge in the gaming sector Hi-media Payments fully responds
to all gamer’s expectations. With a simple, fast and intuitive architecture, Playinlive.com
accomplishes the role of a catalogue where the gamers can find immediately the kind of
experience they are looking for.
Exhaustive, this platform offers not only downloadable games but also browser games.
Classified into categories, each game has associated a page where the gamer can easily
find descriptions, images, videos and links to the official website.
Gaëlle Aubery, Big Fish says: “the cooperation with Playinlive is a new way for our French
players to discover and appreciate Big Fish games. This innovative concept is in line with
Big Fish commitment of always reinvent a way of promoting and monetizing casual
games”.
A new acquisition source for editors
With this platform, Hi-Media Payments is now able to guide publishers in all their games
monetization process, from paying users to the new user’s acquisition. In order to boost
the traffic Playinlive takes all the advantages of the advertising subsidiary namely its Ad
Exchange. Playinglive.com will also benefit from the support of the most powerful
European video game media: jeuxvideo.com.
Nicolas Pajot COO of Gala Networks Europe declared: “The release of Playinlive shows HiMedia ambition to constantly offer innovating services to its partners. With this portal HiMedia goes further its regular monetization services into offering a real recruitment tool
for our games”.
With its ergonomics and its simplicity the Playinlive website is a real meeting place for
gamers. Already, starting from its launch phase, the portal gathers around a lot of titles
thanks to the support of the main gaming editors like Gala Networks Europe (Allods
Online, Fly for Fun), Bigpoint (Battlestar Galactica Online, Farmerama) or Aeria Games
(Eden Eternal, Grand Fantasia).
This press release does not constitute an offer to sell, or a solicitation of an offer to buy Hi-Media shares. If you
wish to obtain further information about Hi-Media, please refer to our website http://www.hi-media.com under
the Corporate Information heading.
This press release may contain some forward-looking statements. Although Hi-Media considers that these
statements are based on reasonable hypotheses at the date of publication of this release, they are by their
nature subject to risks and uncertainties which could cause actual results to differ materially from those
indicated or projected in these statements. Hi-Media operates in a continually changing environment and new
risks emerge continually. Hi-Media does not undertake and expressly disclaims any obligation to update or
revise any of these forward-looking statements, whether to reflect new information, future events or
circumstances or otherwise.
About Hi-Media Payments:
Hi-media Payments is a leading provider of micropayment solutions worldwide with more than ten million
transactions processed every month. Hi-Media Payments offers online publishers the most adapted payment
methods to monetize their digital goods, in more than 80 countries: Mobile payments, Alternative (Prepaid
card…), Banking. For more information visit www.allopass.com/ www.hipay.com
About Hi-Media Group:
Hi-Media is one of the largest European digital media Group. Its business model relies on two different revenue
streams: online advertising via Hi-Media Advertising and online content monetization via Hi-Media Payments.
The group, which operates in 9 European countries, the USA and Brazil, employs more than 500 people and in
2011 posted over 230 million euros in sales. Independent since its creation in 1996, the company is listed for
12 years on the Euronext Eurolist Paris and is included in the CAC Small and CAC All-Tradable indices. ISIN
code: FR0000075988. Website: www.hi-media.com
Visit our blog: http://blog.hi-media.com
Financial communication:
First semester 2012: August 30th , 2012, after market closing.
Press Contacts:
Swordfish pr
Ilka Matthiessen / freya Melhorn
E-mail: [email protected]/ [email protected]
www.swordfish-pr.de
Investor Contacts:
Cyril Zimmermann
Chief Executive Officer
Gabriel de Montessus
Chief Financial Officer
Phone: (33) 1 73 03 89 00
Fax: (33) 1 73 03 42 36
E-mail:
[email protected]