MediaMind Creative
Michael Conway
| Head of creative APAC
July 2012
© 2010 MediaMind Technologies Inc. | All rights reserved
Agenda
▸MediaMind Overview
▸The Creative Flow
•
Creating ads: MediaMind Workshop for Flash
•
Uploading ads: The MediaMind Platform
▸Creative best practices
▸Creative inspiration
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind Overview
rd
What is 3 Party
Ad-Serving?
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind Overview - Third-party ad serving
Web User / Consumer
Advertiser
www.whatever.com
Makes
Booking
Media
Agency
Creative
Agency
Creates &
uploads Ads
homepage
Ad
Space
for rent!
Reporting
Data
3rd Party Ad Server
[ MediaMind ]
Publisher Ad Server
[Many ads in rotation]
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind Overview : The Platform
platform.mediamind.com
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind Overview : The Platform
Who does what?
Media Agency
Creative Agency
Publisher
• Creates Campaign & Placements
• Creates Ads
• Assigns Creative agency
• Attach Ads to Placements
• Sent Code Package by the Media
Agency
• Signs Insertion Order [IO]
• Publish Ads
• Serves live ad campaign
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind: Ad creation flow
1. Create your ad in Workshop for Flash, using MM components & commands
– Make sure to follow publisher spec
– Use EB.Clickthrough and blank first frame in your Flash timeline
2. Upload your ad to your MM account, using:
– Upload directly from Flash using Workshop
– Bundle for upload (creates an EBS file you can send to someone else)
– Upload SWF, JPG FLV etc and create ad in the platform
3. Assign your ad the Media Agency and Campaign and Attach to placement
4. Publish your ad, using the Review Process menu
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind: Ad creation flow
1. Create your ad in Workshop for Flash, using MM components & commands
– Make sure to follow publisher spec
– Use EB.Clickthrough and blank first frame in your Flash timeline
2. Upload your ad to your MM account, using:
– Upload directly from Flash using Workshop
– Bundle for upload (creates an EBS file you can send to someone else)
– Upload SWF, JPG FLV etc and create ad in the platform
3. Assign your ad the Media Agency and Campaign and Attach to placement
4. Publish your ad, using the Review Process menu
© 2010 MediaMind Technologies Inc. | All rights reserved
The Creative Flow: Creating ads
MediaMind Flash Extension Pack Includes:
- Workshop
- Actionscript 2 & 3 Libraries
- Ad Templates in most common sizes
© 2010 MediaMind Technologies Inc. | All rights reserved
The Creative Flow: Creating ads with Workshop for Flash
Create
▸ Standard, Polite, Expandable, Push down, Single Expandable, Floating ads
▸ Based on a catalogue of templates of all common formats and sizes
View
▸ Preview fully functioning ad, monitor interactions and position
▸ Preview the ad before you upload to the MediaMind Platform
Share
▸ Share preview of ad at any time with anyone
▸ Easily share project source files
▸ Upload entire ads and individual assets directly from Flash
© 2010 MediaMind Technologies Inc. | All rights reserved
The Creative Flow: Creating ads with Workshop
Workshop includes a suite of components & AS library:
▸ Video + controls & API
▸ Data capture
▸ Smart versioning
▸ Creative state
▸ Dynamic content
▸ Synchronization
© 2010 MediaMind Technologies Inc. | All rights reserved
Workshop for Flash: Create Fully functioning ads
© 2010 MediaMind Technologies Inc. | All rights reserved
Workshop for Flash: Instant Local Preview
Preview on a live URL
Monitor ad Interactions
Position Preview ad
Share preview
Offline demo
© 2010 MediaMind Technologies Inc. | All rights reserved
Workshop for Flash: Instant Shared Preview Links
© 2010 MediaMind Technologies Inc. | All rights reserved
Workshop for Flash: Upload ad from Flash
© 2010 MediaMind Technologies Inc. | All rights reserved
Workshop for Flash: Uploaded ad!
© 2010 MediaMind Technologies Inc. | All rights reserved
Workshop for Flash
Demonstration
© 2010
MediaMind
Technologies
Inc.| All
| Allrights
rightsreserved
reserved
© 2010
MediaMind
Technologies
Inc.
Workshop for Flash – Download it today!
Directly from the MediaMind Platform home page
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind: Ad creation flow
1. Create your ad in Workshop for Flash, using MM components & commands
– Make sure to follow publisher spec
– Use EB.Clickthrough and blank first frame in your Flash timeline
2. Upload your ad to your MM account, using:
– Upload directly from Flash using Workshop
– Bundle for upload (creates an EBS file you can send to someone else)
– Upload SWF, JPG FLV etc and create ad in the platform
3. Assign your ad the Media Agency and Campaign and Attach to placement
4. Publish your ad, using the Review Process menu
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind Overview : The Platform
platform.mediamind.com
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind Overview : The Platform (for creative)
▸Manage> Ads
Create, Filter and Sort, to see only what you need to see in a customisable view
with easy to see Ad Status flags:
Not Attached
Ad Attached
Ad Published
Ad Rejected
Ad Live
Library / Archived Ad
▸Manage> Creative Assets
Folder style filing system
Search using Filters and or multiple Filters of resources types, names, sizes etc
▸Customise
Home Page, Bookmarks, Quick search, Filters, Tab structure
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind Overview : The Platform
▸ Ad preview
on a live URL or webpage screen grab
- Share preview with anyone
- Multiple preview: All you ads in one share URL
- Detailed preview: Optional, shows file sizes, types etc
Create an offline demo (for your portfolio)
Drill down to ad’s assets from within preview window
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind: Ad creation flow
1. Create your ad in Workshop for Flash, using MM components & commands
– Make sure to follow publisher spec
– Use EB.Clickthrough and blank first frame in your Flash timeline
2. Upload your ad to your MM account, using:
– Upload directly from Flash using Workshop
– Bundle for upload (creates an EBS file you can send to someone else)
– Upload SWF, JPG FLV etc and create ad in the platform
3. Assign your ad the Media Agency and Campaign and Attach to placement
4. Publish your ad, using the Review Process menu
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind: Ad creation flow
1. Create your ad in Workshop for Flash, using MM components & commands
– Make sure to follow publisher spec
– Use EB.Clickthrough and blank first frame in your Flash timeline
2. Upload your ad to your MM account, using:
– Upload directly from Flash using Workshop
– Bundle for upload (creates an EBS file you can send to someone else)
– Upload SWF, JPG FLV etc and create ad in the platform
3. Assign your ad the Media Agency and Campaign and Attach to placement
4. Publish your ad, using the Review Process menu
© 2010 MediaMind Technologies Inc. | All rights reserved
Creative Best Practices
© 2010
MediaMind
Technologies
Inc.| All
| Allrights
rightsreserved
reserved
© 2010
MediaMind
Technologies
Inc.
Creative best practices
▸ Follow Publisher specs
Always a good place to start.
The publisher has final say.
So don’t forget to check the specs
early to make sure your creative fits.
© 2010 MediaMind Technologies Inc. | All rights reserved
Creative best practices
▸ Follow Publisher specs
▸ Build to MediaMind specs
Workshop for Flash: Ensure this is installed
Frame Rate: Maximum frame rate is 18 frames per
second.
Blank first frame: All Flash files developed for
MediaMind ads must have a minimum of two frames.
The first frame of the timeline must be left blank.
Tracking and Interactions: Always us the
EB.Clickthrough(); method for click through
Use MediaMind Components: Video, data capture ,
synchronization etc
© 2010 MediaMind Technologies Inc. | All rights reserved
Creative best practices
▸ Follow Publisher specs
▸ Build to MediaMind specs
▸ Workshop and components
MediaMind Workshop is a powerful off line ad
development environment, it makes you ad develop
process more efficient and more effective, and frees
you up to be creative.
Included in the MediaMind MXP are all the
MediaMind components these include:
•
•
•
•
•
•
•
Video
Data Capture
Dynamic Data
Smart Versioning
Synchronization
Creative State
Expandable Strip
© 2010 MediaMind Technologies Inc. | All rights reserved
Creative best practices
▸ Follow Publisher specs
▸ Build to MediaMind specs
▸ Workshop and components
▸ Video best practices
• Use the latest MediaMind video components
Drag n Drop friendly & no coding required
• Match the dimensions of your video to the
component . Keeps your video looking good
• Sound quality doesn’t need to be Dolby Stereo.
It’s a good way to keep your file sizes on budget
• FLV is more flexible than some formats if you need
to mask a video or use control buttons on the video
FLV is your friend.
• Use MM Video Studio to package the video makes
for more optimised video delivery
© 2010 MediaMind Technologies Inc. | All rights reserved
Creative best practices
▸ Follow Publisher specs
▸ Build to MediaMind specs
▸ Workshop and components
▸ Video best practices
▸ Training Zone
Need Help?> Training Zone
Lots of Creative specific training material
• Video tutorials
• Open source demonstration FLA example files
• Workshop process specific
• MediaMind process specific
© 2010 MediaMind Technologies Inc. | All rights reserved
Creative best practices
▸ Follow Publisher specs
▸ Build to MediaMind specs
▸ Workshop and components
▸ Video best practices
▸ Training Zone
▸ Creative Zone / Blocks
creativezone.MediaMind.com
All the great creative from all around the world
Don’t be left out,
submit your ads today!
© 2010 MediaMind Technologies Inc. | All rights reserved
Creative best practices
▸ Follow Publisher specs
▸ Build to MediaMind specs
▸ Workshop and components
▸ Video best practices
▸ Training Zone
▸ Creative Zone / Blocks
▸ Creative Certification
Be recognized as a pro with the industry's standard bearer
in creative tools and become MediaMind Certified.
Passing a multiple choice test and practical skills
assessment.
Then immediately receive benefits which include:
• Undying respect and envy of your colleagues
• Display the official MediaMind Certified logo on your
website
• Inclusion in the official MediaMind Creative Certification
list on the MediaMind site
• Personalized MediaMind Creative Certification
certificate, in color and suitable for framing
• Secret MediaMind handshake
• It can be done anytime and takes about an hour.
© 2010 MediaMind Technologies Inc. | All rights reserved
Thank You!
© 2010 MediaMind Technologies Inc. | All rights reserved
Creative Inspiration
© 2010 MediaMind Technologies Inc. | All rights reserved