SEGA Provides Reliability of Home Game Consoles in Online Games with Force10 Networks Customer PROFILE Customer SEGA Corporation Industry Gaming Industry Applications Core Router Highlights SEGA deploys the TeraScale E-Series in its gaming data center to provide a reliable, high performance foundation for its online interactive worlds. Widespread broadband adoption has enabled a new class of bandwidth-intensive applications, including online multiplayer gaming. Leveraging high speed Internet connections and costeffective computing power, online games allow users to interact with other users around the world, create characters and explore elaborate environments – all through home computers. To support these games, in which hundreds of thousands of players can join, online gaming companies require a reliable, high speed infrastructure that can scale as new worlds are added and new gamers join each one. Nowhere is this trend more pronounced than in Japan – home to video game pioneer SEGA. The gaming company revolutionized the market with such game consoles as SEGA Genesis and SEGA Dreamcast, and most recently ventured into the online gaming world with the introduction of the first online role playing game, Phantasy Star Online in 2000. To support its many game titles, including RF Online and CHROMEHOUNDS, and provide the reliability of offline games like those in arcades or on home game consoles with the flexibility of online worlds, SEGA turned to Force10 Networks. Leveraging leading density and robust resiliency, the Force10 TeraScale E-Series family of switch/routers provides SEGA with the scalability it needs to expand as its game catalogue does. Pioneering Online Gaming SEGA, an amalgam of the words "service" and "games," has been developing games for the last six decades. As the leader in the industry, SEGA has consistently set new bars for the gaming industry and continues that trend today with online, massively multi-player games that give users the ability to create characters and interact in various worlds. "Growing broadband adoption really allowed us to leave the offline game consoles and move to interactive games where people around the world could meet," said Agata Yoshimi of the Network Operation Team at SEGA. "The move to online games required not only the transition of existing games to online environments, but also the development of new games as well as a network over which we could run the games." Building a Network for Online Gaming with Offline Reliability Initially, SEGA implemented a network model that isolated each game title within a distinct cluster of servers. As game titles grew and more players sought to enter the existing games, this proved to be an unsustainable model. In its pioneering spirit, SEGA made a strategic decision to move from distinct networks to a single consolidated network. To anchor this network and provide all the benefits of a stable, offline game with all the interactive qualities of an online game, SEGA turned to the Force10 TeraScale E300 switch/router. [ PA G E 1 O F 3 ] SEGA Provides Reliability of Home Game Consoles in Online Games with Force10 Networks Customer PROFILE "As households take up online gaming, we have found the need to alter our network strategy to better provide them with the quality gaming experience they expect, and we’ve determined that integrating our gaming networks would best serve both our customers and our growth plans," recognized Mr. Agata. "At the core of this network, we needed a reliable and scalable platform like the Force10 E300." “The multi-processor architecture of the E300 is designed to provide stable service and overcome temporary surges in the traffic load. The performance has met all our expectations.” Mr. Takasaki Network Operations Team, SEGA With hundreds of thousands of gamers playing a variety of games on the network, stability and resiliency are essential. The three CPU architecture of the Force10 TeraScale E300 works in conjunction with software features, such as hitless failover, to eliminate unplanned network downtime and ensure maximum network reliability. By distributing switching, routing and management functionalities between three distinct processors, the TeraScale E-Series provides unmatched resiliency and protects against attacks on the network. "The multi-processor architecture of the E300 is designed to provide stable service and overcome temporary surges in the traffic load," said Mr. Takasaki, network engineer in the Network Operations Department at SEGA. "The performance has met all our expectations, and we know that it’s working hard for us toda, as well." Simplifying the High Performance Gaming Network "In a network such as ours, simplicity is essential for both easy management and to ensure that our customers have a seamless, online gaming experience," Mr. Takasaki emphasized. "The Force10 E300 exceeded these conditions and gave us a solid platform for building out our consolidated gaming network." Supporting 48 Ten Gigabit and 288 Gigabit Ethernet ports per system, the Force10 TeraScale E300 simplifies network architectures by [ PA G E 2 O F 3 ] SEGA Provides Reliability of Home Game Consoles in Online Games with Force10 Networks Customer PROFILE reducing the number of systems required to interconnect SEGA’s servers. Fewer systems in the network reduce both capital expenses as well as long-term operating expenses such as power, cooling, rack space, engineering support and management. “At the core of this network, we needed a reliable and scalable platform like the Force10 E300.” Mr. Agata Network Operations Team, SEGA Increasing Reliability with Carrier-Class Routing In SEGA’s offline games, the screen changes in 1/60th of a second. Gamers that are accustomed to the rapid frame changes expect the same quality in these online worlds. To mimic the reliability of an offline game, SEGA determined that it needed an infrastructure with rapid BGP convergence times. With thousands of gamers worldwide playing on their network, SEGA knew it needed not only a robust and stable network on which to run the games but also robust peering relationships to ensure high quality, real-time communication between end users worldwide and the gaming network. "Game content like ours requires stable quality for communication between the server and the end user," said Mr. Agata. "Therefore, quick BGP response times are required to strategically select the fastest, most reliable connection, including between ISPs worldwide." TeraScale E-Series to provide high density, line-rate 10 Gigabit Ethernet switching as well as the rapid, scalable BGP convergence times that SEGA needs to guarantee a reliable gaming experience on its network. "We needed the ability to ensure high quality communication between our network and the people playing our games," Mr. Agata said. "The Force10 E300 was a perfect fit for our requirements." SEGA and Force10: Pioneering the Future of Online Gaming Gaming has become a dominant force in Japanese culture even though online gaming is still in its infancy. As SEGA continues to develop new ways for people around the world to interact in online worlds, it has the network to support its growth and invention. "As a part of our growth strategy, we will explore all the possibilities that online gaming offers," said Mr. Agata. "With the E-Series switch/routers as the foundation of our network, we are confident we have the high performance infrastructure we need to support our future plans." The unique three CPU architecture of the Force10 TeraScale E-Series, coupled with advanced modular software, enables the Force10 Networks, Inc. 1440 McCarthy Boulevard Milpitas, CA 95035 USA www.force10networks.com 408-571-3500 408-571-3550 © 2006 Force10 Networks, Inc. All rights reserved. Force10 and the Force10 logo are registered trademarks, and EtherScale, FTOS and TeraScale are trademarks of Force10 Networks, Inc. All other brand and product names are trademarks or registered trademarks of their respective holders. Information in this document is subject to change without notice. Certain features may not yet be generally available. 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