PGRI SMART-Tech 2015
About Shoutz
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• We bring together the rewarding and fun experiences of
• Shoutz, Inc. is an
award winning gaming,
marketing and technology
company that brings
together the rewarding
and fun experiences of
mobile gaming with
consumer engagement
and loyalty programs
within the retail, media &
entertainment industries
mobile gaming with consumer engagement and loyalty
programs
• With our innovative use of digital media, we give lotteries the
power to better engage their players, accurately measure
their marketing efforts, and optimize their fundraising abilities
• Shoutz is an associate member of the World Lottery
Association and recently completed a comprehensive vetting
process conducted by the Texas State Lottery Commission
• Shoutz has been an active supporter of the Multi-State Lottery
Association since debuting its LotteryHUB™ mobile application
in May 2013
• LotteryHUB is an official app of both Powerball and Mega
Millions, and has become the lottery player’s ‘go-to’ source
for winning numbers, information and news
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• With so many emerging options and technologies battling for
the consumer’s entertainment and leisure dollars, how do you
remain a relevant experience, particularly within the coveted
millennial demographic
•Relevance is found
through engagement
• Engagement comes through
offering value, not discounts,
and compelling content
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PGRI SMART-Tech 2015
LotteryHUB
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• LotteryHUB is our flagship product
• LotteryHUB is an official mobile application of
Powerball and Mega Millions
• Provides lottery players a convenient,
engaging and rewarding mobile experience
that includes video and news content,
jackpot and drawing information, and a
loyalty rewards program
• Players can also use the app to save their
tickets, either by entering numbers manually or
scanning tickets with a smartphone camera
• LotteryHUB has twice been named the Best
Mobile App by the American Gaming
Association (AGA) and has won AGA Awards
in the Best Direct Digital Marketing and Best
Mobile Marketing categories
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LotteryHUB
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APPROX.
1,800 1.0M 9.0M+ 25M
AVG. DAILY
DOWNLOADS
DOWNLOADS
USER SESSIONS
• Year to date, we are delivering an
average of 1.5 million messages a
week, totaling 46.0 million since launch
• LotteryHUB has also generated almost
$500,000 in third-party advertising
revenue for Multi-State Lottery
Association members and the
charitable causes they support
• During the February Powerball jackpot
run-up, LotteryHUB jumped to the #1
free News app in the iTunes
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SCREEN VIEWS
5.5M
VIDEO PLAYS
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LotteryHUB teamed with 7-Eleven in a national campaign offering buy-oneget-one-free coupons for Arriba energy drinks
• 7-Eleven stores make up the
Redeemable in
7800
7-Eleven
Stores
62%
Of Lottery
Players
And spend
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largest network of lottery
retailers in the nation and by
combining forces with LotteryHUB’s digital couponing and
communications platform, our
goal is to further reinforce
lottery player engagement
through compelling content
buy tickets at convenience stores
65%
More
than non-lottery players
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• Leveraging the LotteryHUB architecture and launching a
customized mobile app for the Wyoming Lottery in April
• The app will allow the lottery to provide its players with
unique content and customized brand experience for Mega
Millions, Powerball and their unique Cowboy Draw game
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• Front Flip allows users to sign up
1.4M
DOWNLOADS
for multiple loyalty programs,
receive gifts, earned reward
programs, interact with social
media, and share their
experience and gifts with friends
• Front Flip’s mobile scratch-off
7.0M
format adds a fun “gaming”
element to prize delivery and
overall consumer engagement
SCANS
16%
REDEMPTION
RATE
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PGRI SMART-Tech 2015
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THANK YOU!
3/2/15
PGRI SMART-Tech 2015