rational - Moderne Markenküchen mit Tradition

spira – rational's new whiz-kid
The new whiz-kid on the kitchen block is called spira.
Based on a design by star architect Sergei Tchoban, the
kitchen is a modern interpretation of the art deco style of
the 1930s. spira‘s startling concept is characterized by an
exclusive architectural design approach and high-end
minimalism. Reduced to the max, spira offers a high
degree of functionality. A prime example of this is the
cooker hood, exclusively developed for this designer model
by the Dutch manufacturer wave kitchen products (wkp).
Enhancing any room situation, spira embodies the spirit of
the times in a unique way. With its stepped LEDilluminated fronts, spira may be likened to a precious
sculpture and represents a new modernity. The fronts will
be offered in the entire range of soft- and high-gloss
lacquer colours of the rational colour spectrum. spira‘s
further highlights are its rounded sides consistently
extending down to the floor. 60 mm thick shimmering white
quartz composite has been chosen for the work surfaces.
1/5
If published, please send a voucher copy to:
rational einbauküchen GmbH, Rationalstr. 4, 49328 Melle (Germany)
Sergei Tchoban
Born in St. Petersburg in 1962, Sergei Tchoban studied
architecture at the Russian Academy of Arts in St.
Petersburg from 1980 to 1986 and relocated to Germany
at the beginning of the 1990s. Today the renowned
architect runs offices in Berlin and Moscow and has been
responsible for designing and building a broad range of
major buildings. Among others, his current projects include
the main closure at Leipziger Platz in Berlin, the Water
Sports Palace for the World University Games 2013 in
Kazan, Russia, and the European Embankment project in
St. Petersburg. As a designer Sergei Tchoban has already
successfully collaborated with Duravit. spira represents his
first project venturing into the kitchen furniture sector.
wkp wave kitchen products
The look of the kitchen design is perfected by the cooker
hood which has been developed in co-operation with wkp
wave kitchen products. This relatively young company,
founded as recently as 1995 and based at Oosterhout in
the Netherlands, specializes in the manufacture and
marketing of cooker hoods featuring state-of-the-art
technology and outstanding product characteristics. The
model developed specifically for the spira impresses on
2/5
If published, please send a voucher copy to:
rational einbauküchen GmbH, Rationalstr. 4, 49328 Melle (Germany)
account of its rounded contours and exceptionally high
extraction capacity. What’s more, it can be chosen in any
RAL colour and therefore coordinates perfectly with
rational’s range of lacquer colours. A recirculation mode as
well as an extraction mode is possible. The cooker hood is
being launched under the design line “Wave Custom
Made“ and carries the model designation 6007.
FTF interior
Sergei Tchoban’s collaboration with rational was brought
about by Anatoly Mukanaev, CEO of FTF Holding Russia.
Both companies can look back on a longstanding business
relationship together – FTF has acted as the general
importer of rational kitchens for the Russian market since
1999. Under the umbrella of FTF Holding 14 furniture
studios specializing in the high end of the market and the
sale of rational fitted kitchens now operate in 11 cities
across Russia and the Ukraine.
In the portfolio of rational einbauküchen GmbH the spira
represents a further model that grabs attention due to its
unmistakable design. A prototype will be presented to the
general public for the very first time at the LivingKitchen
2013 in Cologne. This year the internationally operating
3/5
If published, please send a voucher copy to:
rational einbauküchen GmbH, Rationalstr. 4, 49328 Melle (Germany)
company will celebrate its 50th anniversary and is
therefore particularly proud to be able to kick off its
anniversary year with the presentation of this timeless and
unique kitchen line.
rational celebrates its 50th anniversary
Since being founded by Walter Fischer in Melle-Riemsloh,
Germany, back in 1963 rational einbauküchen GmbH has
developed into a successful supplier of high-end designer
kitchens. Just four years later in 1967 a factory was built at
Waldmünchen in Germany’s Upper Palatinate region,
which now serves as the company’s main production
facility. Today rational employs a 174-strong workforce
across both locations. Since 1993 the company has been a
member of the Italian snaidero group. 2000 saw the
addition of the well known Austrian kitchen brand regina.
Today rational enjoys the status of an internationally
recognized brand, renowned for its unique design,
innovative
technology
and
outstanding
functionality.
Distribution takes place in the middle to upper price
segment and is carried out exclusively via specially
selected upmarket kitchen studios. rational exports to more
than 55 countries across the globe and boasts an export
4/5
If published, please send a voucher copy to:
rational einbauküchen GmbH, Rationalstr. 4, 49328 Melle (Germany)
quota of 50 %. The manufacturer has made a name for
itself above all in equipping prestigious construction
projects, such as The Palm Jumeirah in Dubai and the
Upper East Side in Beijing, China.
Images can be downloaded at www.rational.de/en/presse
January 2013
Contact:
rational einbauküchen GmbH, Elke Pfeiffer
Rationalstr. 4, 49328 Melle / Germany
Phone +49 (0) 5226 58-330
Fax
+49 (0) 5226 58-288
5/5
If published, please send a voucher copy to:
rational einbauküchen GmbH, Rationalstr. 4, 49328 Melle (Germany)