Digital
Experience
Cloud
Overview
Agenda
Market
Overview
Product
Overview
Future
Plans
Digital Marketing Technology Opportunity
IDC's Worldwide Marketing
Technology 2014-2018
Forecast: $20 Billion and
Growing Fast
Source: http://techmarketingblog.blogspot.com/2014/10/idcs-worldwidemarketing-technology.html
Telerik Sitefinity
Digital Marketing Trends
Double Digit Digital
Marketing Spending
Growth
3% of Revenue Spent on
Digital Marketing
Still, 72% of marketers
find it challenging to meet
their goals
It’s All About the Customer Experience
[Customers no longer view WCM] as simply a way to create and publish
content on the Web. They want it to help them build a digital business.”
By 2020, Customer Experience is expected to surpass product and
pricing as the key differentiator for businesses.”
Organizations have long personalized their websites for customer segments. Now
they need to go further, first by delivering the right experience to the right user at
the right time and on the right device and next by delivering relevant, tailored
experiences that meet individual user needs by combining historical, behavioral,
and profile data with real-time situational feedback.”
Ultimately, WCM tools are no longer just about managing web content. Instead,
they have evolved to become the cornerstone of an ecosystem of tools that support
digital experiences for customers.”
The Marketer
The Marketer
The Customer
and
Customer’s Goals & Journey
DISCOVERY
• Problem Awareness
• Requirements Definition
Marketer’s Goals & Activities
BE PRESENT &
WIN MINDSHARE
• Educate
• Facilitate
Customer’s Goals & Journey
DISCOVERY
• Problem Awareness
• Requirements Definition
CONSIDERATION
• Research
• Shortlist
Marketer’s Goals & Activities
BE PRESENT &
WIN MINDSHARE
• Educate
• Facilitate
BE RELEVANT &
CREDIBLE
• Get Found
• Get Shortlisted
Customer’s Goals & Journey
DISCOVERY
• Problem Awareness
• Requirements Definition
CONSIDERATION
• Research
• Shortlist
DECISIONS
•
•
•
•
Evaluation
Justification
Selection
Purchase
Marketer’s Goals & Activities
BE PRESENT &
WIN MINDSHARE
• Educate
• Facilitate
BE RELEVANT &
CREDIBLE
• Get Found
• Get Shortlisted
GUIDE, SHOW &
PERSUADE
• Convince
• Support Our Champion
• Negotiate & Close
Customer’s Goals & Journey
DISCOVERY
• Problem Awareness
• Requirements Definition
CONSIDERATION
• Research
• Shortlist
DECISIONS
•
•
•
•
Evaluation
Justification
Selection
Purchase
EXECUTION &
SUCCESS
• Implementation
• Adoption & Results
• Maintain & Upgrade
Marketer’s Goals & Activities
BE PRESENT &
WIN MINDSHARE
• Educate
• Facilitate
BE RELEVANT &
CREDIBLE
• Get Found
• Get Shortlisted
GUIDE, SHOW &
PERSUADE
• Convince
• Support Our Champion
• Negotiate & Close
HELP, RETAIN &
UPSELL
• Successful
Implementation
• Business Success
• Upsell/Retain/Upgrade
The
The
Customer
Marketer
Engages on a
growing number
of channels
Has scattered
data and tooling
to engage with
the customers
Demands great
experience
and personal
conversations
It’s hard to
optimize and
personalize the
customer
experience
Data/System Sources
CMS
CRM
Mobile Apps
Mktg. Automation
Social Media
Sitefinity
Digital Experience
Cloud
Customer Journey
Database
Image source:
newenergyandfuel.com
System/Data Sources
CMS
Customer Journey
Database
CRM
Customer Journey
Analysis
Mobile Apps
Mktg. Automation
Social Media
Digital Marketing
Command
Center
Customer Journey
Optimization
Customer Journey
Personalization
The Marketing Maturity Model
PHASE
a 3
PHASE
a 2
PHASE
a 1
Focus:
Customer Journey
Optimization
Tools: Advanced Customer Analytics
Focus:
Leads, Opportunities and ROI
Problems Solved: Optimize the
customer journey based on datadriven insights
Tools: Marketing Automation
Focus:
Visitors and Contacts
Tools: Web Analytics
Problem Solved: Bring more visitors,
create more signups
Problems Solved: Nurture leads and
identify hot leads
Sitefinity Digital Experience Cloud
Market
Overview
Product
Overview
Future
Plans
Demo
Digital Marketing
Command Center
Marketers’ artificial brain that
helps provide:
Holistic customer view and a single
source of truth.
Actionable insights through predictive and
prescriptive analytics
Better, personalized customer
experience across channels
Marketing ROI analysis to better
understand what works and what doesn’t
Market
Overview
Product
Overview
Future
Plans
Future Plans
Customer Journey Visualization
Automated Marketing Advisor
Propensity Scoring
£
ROI Calculation & Reporting
Real-time Machine-Driven Personalization
Personalization Today
Step 1:
Get an insight (or guess)
Step 2:
Choose a segment
Step 3:
Choose where to personalize
Step 4:
Create the content for personalization
Step 5:
Set up the personalization
Step 6:
Measure results
From Digital Marketing to Digital Business
• Connect and capture the combined power of people, businesses and things
• Expand focus beyond customer-facing applications/processes to include operational efficiency
• Harness holistic analytics to derive organizational insights from all systems
Data/System Sources
Customer Facing
ERP
Supply Chain
Back Office
Digital Business
Command Center
Just-in time insights and suggestions
across the organization
Optimize experience and efficiency of
employees, partners, suppliers
Gain competitive advantage and agility
through technology consolidation
Thank you!
Sitefinity DEC Plans & Pricing
Basic
Standard
Advanced
Enterprise
Complimentary*
$2,000
$4,000
Custom
Up to 500,000
contact profiles
Up to 500,000
contact profiles
Up to 1,000,000
contact profiles
1,000,000+
contact profiles
10
10
25
25+
Customer Journey Tracking
Yes
Yes
Yes
Yes
Persona Profiling
Yes
Yes
Yes
Yes
Lead Management & Scoring
Yes
Yes
Yes
Yes
360˚ Customer Profile
Yes
Yes
Yes
Conversion Tracking
Up to 5 conversions
Up to 10 conversions
10+ conversions
Marketing Attribution
Up to 10 touchpoints
Up to 20 touchpoints
20+ touchpoints
Audience Segmentation
Yes
Yes
Predictive Analytics
Yes
Yes
Campaign Recommendations
Yes
Yes
Up to 20 campaigns
20+ campaigns
Yes
Yes
Add-on
Yes
Price per month (billed annually)
Contact Management
Cloud Users
Customer Journey
Database
Analysis
Optimization
Campaign Tracking
Persona-based Personalization
Personalization
Data Collection
Yes
Yes
Predictive Personalization
Personalized Page Views
Up to 25k/day
Up to 25k/day
Up to 100k/day
Yes
Data Sources
1 (website only)
Up to 3
Up to 5
5+
API and SDKs
Yes
Yes
Yes
Yes
Add-on
Add-on
Yes
Connectors for CRM Systems