Strategy Map Tool
Informed by Outcome Mapping http://www.outcomemapping.ca
❶
Vision
Question
What is our project’s
long-term vision for
social change?
❷
System
change
Steps to Consider
Tips
1. Review organizational and/or project vision
statement drafted in KPCF grant proposal.
2. Modify to capture “spirit” for project funded by KPCF.
3. Revise project vision statement.
 Draft a clear, one sentence statement.
 Describe the desired positive state of
individuals, groups, or communities.
 Make it aspirational. The vision need not
be achieved in a five year period.
 Ensure it answers the "Why is our work
important?”
What systemic change
is needed to contribute
to our vision?
1. Review your desired system change in system map.
2. Ask: Will this system change contribute to our vision?
3. Modify the system change statement, if needed.
 A system change typically includes
alterations in policies, practices, or
environmental/social conditions.
❸
Influential
players
Who has the power to
influence our desired
system change and for
whom our project may
be able to sway?
1. Review players identified in system map.
2. Identify which players are best able to influence the
desired system change.
3. Select two to four of these influential actors that your
project may be able to sway (a.k.a., priority players.)
 Influential players may be individuals,
groups, or organizations.
 Be specific when naming players (i.e.,
Public Health Director) as opposed to
general (i.e., government agency).
❹
Outcome
challenges
What actions do priority 1. Review social conditions identified in system map.
2. Brainstorm what actions each priority player needs to
players need take to
take in order to impact these social conditions and/or
influence the desired
desired system change.
system change?
❺
Strategy
How will our project
encourage priority
players to take action?
3. Draft a couple of sentences about these desired
actions for each priority player.
 We call these “outcome challenges”
because we are challenging these players
to take action for systemic change.
 Be specific when describing the desired
actions so that everyone understands and
agrees about these actions.
1. Review your project’s work plan around planned or
current strategies.
2. Brainstorm strategies to encourage priority players to
engage actions to impact the desired system change.
3. Make adjustments to current or planned strategies.
4. Draft or update work or action plan.
 A strategy is an overall approach (i.e.,
“advocacy”, “coalition building”), while
activities are specific actions (i.e., hold a
rally, meet with legislators.)
 Strategy map includes strategies (not
activities). Work plan lays out activities.
Handout #8: Strategy Map Tool
VISION
What is our projects
long-term vision for
social change?
SYSTEM CHANGE
What systemic change is
needed to contribute to
our vision?
INFULENTIAL PLAYERS
Who has the power to influence
our desired system change and
for whom our project may be
able to sway?
OUTCOME CHALLENGES
What actions do priority players
need take to influence the desired
system change?
STRATEGY
How will our project
encourage priority players to
take action?
Strategy Map Example: Oregon Public Health Institute Healthy Portland Plan
Portland Residents have more equitable and greater access to walking, bicycling, transit
options, healthier foods, recreation opportunities, good air quality, safe neighborhoods,
gathering for social functions, & engagement in civic activities.
Portland’s Comprehensive Plan includes goals, objectives, and measures that address health
determinants and impacts to create complete communities that are equitably distributed
through the city.
Like-minded
organizations (i.e.,
Coalition of
Communities of
Color)
City of Portland
Department of
Bureau Planning
and Sustainability
(BPS)
Portland
Neighborhood
Associations
Portland City
Council
Recommend initial
health-related goals,
objectives, measures
Draft health-related
goals, objectives,
and measures
Provide feedback on
elements of plan
Incorporate
feedback given on
plan
Communicate to
BPS & Council their
desires for healthrelated goals,
objectives &
measures in the
Comprehensive
Plan
Persuade BPS staff
to consider healthrelated goals,
objectives,
measures
Advocate BPS and
city council to adopt
changes
Vote to adopt
health elements in
Comprehensive plan
Coalition Building: Convene & Support the
Healthy Portland Work Plan
Community mobilization: Outreach to
neighborhood associations about the Plan
Consultation: Provide information and
technical support to the Bureau of Planning &
Sustainability
Advocacy: Support coalition and
neighborhood association to support the
proposed health-related goals, objectives &
measures
Handout #8: Strategy Map Tool
OUTCOME CHALLENGES
What actions do priority players
need take to influence the desired
system change?
STRATEGY
How will our project
encourage priority players to
take action?
Who has the power to influence
our desired system change and
for whom our project may be
able to sway?
INFULENTIAL PLAYERS
What systemic change is
needed to contribute to
our vision?
SYSTEM CHANGE
What is our projects
long-term vision for
social change?
VISION
Strategy Map Template
Handout #8: Strategy Map Tool