Robert Lavrakas
Apang Lin
 Techie
Wish List
 Repetitive TV Spots
 Big-Screen Hype
 Books As Toys
 Faux toy Shortage
 Bus Radio
 Websites
designed to teach kids to nag their
parents.
 www.walmart.com/toyland
 "helps create a culture of nagging,"
 Markets use holidays like Christmas to boost
sales by marketing to kids
 Most

children advertised TV networks:
ABC, CBS, NBC, FOX, CW, Nickelodeon, Cartoon
Network
 The
average kid watches 20 hours of TV
Weekly
 The toy industry calls the eight weeks
leading up to Christmas the "hard eight."
 30 second TV Commercials
 "Hollywood
knows if you hook a kid's heart,
the parent's wallet follows,"
 Toy’s made from movies with PG-13 or higher
ratings target younger audience. Ages 7-12.
 Kids
books now packaged with toys
 New strategy for children's books is to
combine with games, toys, and jewelry.
 Company’s know that children want toys, but
parents want them to read, so they package
the two together to increase sales from both
parents and kids.
 An
estimated 250,000 Elmo toys sold in one
day — a record for the toy industry. This
caused an immediate shortage.
 "Planned shortages are the perfect way to
get kids to nag parents for presents,“
 Shortages create hype and drives prices and
demand up.
 Bus
Radio is targeted programming of music,
news and commercials for students.
 10,000 school buses, 1 million students in 24
states
 Sold to public as age appropriate and
designed for kids.
 Paid advertisement for kids
 http://www.usatoday.com/money/advertisin
g/2006-11-21-toy-strategies-usat_x.htm
 http://www.usnews.com/education/blogs/o
n-education/2009/09/29/school-bus-radioprogram-plays-its-last-tune