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Central and Eastern Europe:
German machine tool manufacturers register record demand
International symposium at EMO Hannover 2007 to highlight chances and
risks of a growth market
Frankfurt am Main, 4 June 2007 – Exports of German machine tools to the newly
industrialised countries (NICs) have risen over the past five years by an average of
14 per cent. Behind this mere figure, Eastern European customers are responsible
for an above-average increase in export rates. Goods delivered to Russia rose last
year by 57 per cent, those to Slovakia by 51 per cent and to Romania by 40 per
cent, figures which more than justify paying especially close attention to Eastern
Europe, a region which is no longer merely attractive as a location for production,
but also as a profitable sales and procurement market. For Western European
machine tool manufacturers in particular, this market on their own doorstep is of
crucial interest.
A decisive factor in the success of any overseas commitment is an intensive
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knowledge of the market. Above all in Central and Eastern Europe this aspect is
especially significant, since the general conditions vary enormously between the
individual markets being targeted. Machine tool manufacturers wishing to
successfully set up or expand their business activities in Eastern Europe must take
into account the fact that there is a huge diversity not only of economic situations
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and specific market conditions, but also of business customs and practices and of
cultural requirements.
What form can and should successful market entry strategies and sales
opportunities take in Central and Eastern Europe? Questions such as these will be
informatively dealt with by an international economic symposium at EMO Hannover
2007. The German Machine Tool Builders’ Association (VDW) and the economic
journal “Produktion” are joint sponsors of this symposium featuring experienced
representatives from within the branch.
International EMO Symposium: Growth Market Central and Eastern
Europe – Chances and Risks of a Growth Market
on 19 September 2007, from 9.30 h to 18.00 h,
Hannover Exhibition Center, Convention Center, Hall 1A.
Authoritative experts will address the following aspects:

national economic comparison of Eastern European states,

legal, financial and political conditions,

sales / distribution and dealer networks and commercial agents,

manufacturing strategies,

copyright protection,

financing location changes, and

practical examples and market strategies.
Experts with active experience of the Eastern European market will go into
greater detail on the following topics:

Manfred Grundke, Management Board Chairman, Bosch Rexroth AG
“Relocating production: demands facing machine manufacturers”
Page 3 / 3 · EMO Hannover 2007 ·

Dr. Michael Wenzel, Managing Director, Reis GmbH & Co. KG
Engineering Works
“Setting up and developing production in the Czech Republic”

Edda Wolf, Adviser for Russia and South-Eastern Europe, German
Office for Foreign Trade (bfai)
“Russia – sales opportunities for machines”

Zbigniew Nadstawski, Managing Director, FAMOT Pleszew S.A.,
Gildemeister Group
“Improved competitiveness and the extended workbench – a Gildemeister
Group case study”

Pawel Duzniak, President Central Eastern Europe, WALTER AG
“Market entry strategies and sales / distribution strategies in Central
and Eastern Europe – a Walter AG case study”
Full programme details are available online at:
http://www.m-i-c.de/mic/veranstaltungen/Produktion.php
The symposium fee is 195 euros plus VAT / 125 euros plus VAT for EMO
exhibitors.
Registration and information:
Ricarda Herrmann
Tel.: +49 8191 125-872
Fax: +49 8191 125-404
[email protected]