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Book Synopsis
"A marvelous book…
thought provoking and highly
entertaining." —Jerome
Groopman, New York Times
bestselling author of How
Doctors Think "Ariely not
only gives us a great read; he
also makes us much wiser."
—George Akerlof, 2001
Nobel Laureate in Economics
"Revolutionary." —New
York Times Book Review
Why do our headaches
persist after we take a onecent aspirin but disappear
when we take a fifty-cent
aspirin? Why do we splurge
on a lavish meal but cut
coupons to save twenty-five
cents on a can of soup?When
it comes to making decisions
in our lives, we think we re
making smart, rational
choices. But are we?In this
newly revised and expanded
edition of the
groundbreaking New York
Times bestseller, Dan Ariely
refutes the common
assumption that we behave in
fundamentally rational ways.
From drinking coffee to
losing weight, from buying a
car to choosing a romantic
partner, we consistently
overpay, underestimate, and
procrastinate. Yet these
misguided behaviors are
neither random nor senseless.
They re systematic and
predictable—making us
predictably irrational.
Book details
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Author : Dan Ariely
Pages : 400 pages
Publisher : Harper 201005-11
Language : English
ISBN-10 : 0062018205
ISBN-13 :
9780062018205