Perrigo investing in online presence Poland limits EllaOne access GSK to lead digital revolution page 8 page 15 page 20 Stada shareholders reject takeover bid Contents 30 June 2017 Issue Number 485 COMPANY NEWS Private-equity firm grabs Oystershell 3 Ceuta globalising ‘brand fostering’ 4 36.6 plots growth in online pharmacy 5 LetterOne snaps up Holland & Barrett 6 Mead Johnson buy boosts RB offering 7 GENERAL NEWS Canada simplifies labelling language 10 Allergies lift German market 11 Pharmacy training needs highlighted 12 Herbal approvals hold steady 13 MARKETING NEWS Prestige helps US to #KeepMoving 16 Nutra Pharma eases pain of high heels 17 TheOTCLab offers IBS maintenance 18 REGULARS Events – Our regular listing 19 People – Galenica appoints new head of Retail 23 Connect with us on: B ain Capital and Cinven’s proposed takeover of Stada Arzneimittel has failed after the private-equity firms were unable to gain enough support for the deal from the German company’s shareholders. Generics and OTC specialist Stada has vowed to “press ahead” with its growth strategy. Supported by Stada, the offer was first announced in April this year (OTC bulletin, 28 April 2017, page 1). Nidda Healthcare – the acquiring company of Bain and Cinven – secured 65.5% of Stada’s outstanding shares by the 22 June deadline, just short of the 67.5% minimum acceptance threshold. The threshold had been “narrowly missed”, Nidda said, “despite a highly attractive offer price of C66.00 per share, the recommendations by Stada’s management and supervisory board and a concerted shareholder outreach by Bain and Cinven”. Nidda’s offer valued Stada at around C5.32 billion, or 12.3-times earnings before interest, tax, depreciation and amortisation (EBITDA). Commenting on the outcome, Matthias Wiedenfels, chairman of Stada’s executive board, said the firm respected the “close vote of our shareholders and understand it as a mandate to press head with our successful growth strategy”. “However, we also regard this decision as a mark of confidence in Stada’s abilities,” he insisted, “which our employees have impressively demonstrated, in particular over the past months.” In order to “leverage the company’s great potential”, Stada would, Wiedenfels promised, work to implement the “far-reaching measures” of its ‘Stada Plus’ improvement programme Twitter LinkedIn introduced last year. “This will enable us to generate sustainable growth, guarantee Stada a successful future, and so live up to the trust our shareholders have put in us.” Ferdinand Oetker, chairman of Stada’s supervisory board, expressed his gratitude to the company’s shareholders “for the confidence they have placed in Stada”. “I am firmly convinced that, as an independent supplier of generics and branded products with a market-acclaimed growth strategy, Stada will be able to lastingly enhance its market value,” Oetker insisted. Despite the bid’s failure, Stada said its growth targets for 2017 remained in place. The firm expects that sales will reach between C2.28 billion and C2.35 billion. EBITDA is expected to be between C430 million and C450 million. Stada said it would hit these targets – and its recently-adjusted medium-term targets for 2019 (OTC bulletin, 24 March 2017, page 1) – by implementing “various initiatives” under the Stada Plus programme. “The aim of these initiatives is to strengthen the segments of Generics and Branded Products, to tackle the potential of new and existing markets, to reduce the complexity of the firm’s portfolio and its organisational structure, and to improve its cost base,” it added. The bidding war for Stada began in February when the firm started “open minded talks” with two potential suitors, Cinven and Advent (OTC bulletin, 17 February 2017, page 1). After conducting a “structured bidding process” (OTC bulletin, 3 March 2017, page 1), Stada voiced its support in April for Bain and Cinven’s takeover offer. OTC OTC-bulletin.com
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