•
Makes the argument matter to the
audience.
•
Includes emotional
• Stories
• Language and wording
• Visuals
• Transfer
• Bandwagon
• Pity
• Fear
• Vanity
• Humor
• Pathos’ strength lies in the fact that
the audience just feels as though
they need take a certain action or
adopt a certain opinion.
•
Might better be called an appeal to
the audience’s sympathies and
imagination.
•
In a good appeal to pathos, the
audience doesn’t simply respond
emotionally, they identify with the
writers point of view.
•
It turns the abstractions of logic into
something real and present.
•
Emotion has the power to sway the
mind
• He killed her. vs. He took his hands and wrapped them around her
innocent neck, taking with him not only her last exquisite breath of life,
but the hopes, dreams, and aspirations of a girl who died far too young at
the hands of a killer who has been allowed to live for far too long.
• Detailing a horrific accident in how
a blood transfusion saved your life.
• Imagine if your dog died from
chocking on a water bottle.
• Mood music