RESOURCE STRATEGIES FOR
COMMUNITY DEVELOPMENT
ORGANIZATIONS | PRESENTED BY
JESSICA HAYNIE OF THREE STONES CONSULTING
New Mexico MainStreet Summer Network Leadership Meeting |
August 5-8, 2014
Introduction
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Taking a holistic approach to fundraising
Special considerations for rural fundraising
The reality of where the wealth is
Innovations in the field from working with
individuals, to collaborative efforts and social
enterprise
Identifying assets to build on
Taking a holistic approach
Special considerations for rural fundraising
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Geography and distance
Cultural heritage
Sense of place
Smaller populations
History of resource extraction
Limited resources and disparity of resources
A shared destiny
(Hopi Educational Endowment Fund & Center for Participatory Change)
How much wealth is in the world?
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$500 trillion
$241 trillion
$100 trillion
$9.9 billion
$7.6 billion
What % of the wealth does the U.S. have?
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5%
10%
25%
40%
50%
How much was given in contributions last
year in the U.S.?
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$250 million
$798 million
$103 billion
$237 billion
$335 billion
Of total contributions made in the U.S. last
year, what % came from individuals?
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10%
25%
50%
80%
95%
Where is the wealth?
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As of the beginning of 2014, $241trillion in world
wealth (USA Today)
25% of that is controlled by America (wiki)
Last year in the U.S., $335 billion was made in
contributions (Giving USA)
80% from individuals, 15% from foundations, and
5% from corporations (Giving USA)
Why focus on individuals?
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Account for the largest portion of all charitable
giving
Are more likely to seek involvement with your cause
and organization
Long-term relationships are more likely to occur
Transfer of Wealth Opportunity
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There is a large and significant inter-generational
transfer of wealth opportunity in front of us that
offers hope for capturing resources to secure a
better future
America’s Transfer of Wealth Opportunity over the
next 20 years is estimated to be $15.4 trillion
(Center for Rural Entrepreneurship)
How TOW is being used?
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Opportunity Awareness
 Amount
of wealth
 Kinds of wealth
 Sources of wealth
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Wealth in Poor Places
 There
is wealth
 Potential for give back
 Asset-based development
How TOW is being used? (cont.)
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Threat – call to action
 Depopulation
 Outmigration
 Timing
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of wealth transfer
Donor targeting
 High
net worth households
 Types of wealth
 Messaging strategies
How to apply this in your community?
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Older people need to do something with their
assets (not just cash). Rather than seeking out gifts
for your annual funds, consider building
endowments to create greater long-term
sustainability and legacy.
Have planned giving options such as annuities,
bequests, transfer real estate, etc.
Don’t neglect younger people as wealth is being
transferred down to them.
Looking beyond the locals
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Former locals
Friends and family elsewhere
Part-time locals
Future locals
College students
Tourists
Wannabe locals
(Andy Robinson – author of Grassroots Grants and Selling Social Change)
Partnerships
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Cultural organizations including museums, theatres, and
galleries
Tourist oriented businesses including hotels, resorts,
restaurants, and outdoor recreation providers
Business development and employment organizations
Education providers, especially post-secondary
institutions
Real estate property development and maintenance
firms, including architects, landscape companies, and
construction firms
What is social enterprise?
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Unrestricted renewable income
Based upon current organizational assets
Usually generated through sales of programs, services
or products
Use of sound business principles applied to the
nonprofit process
Requires a shift from charity-think to tax exempt
business think
Social enterprise is NOT traditional fundraising, grant
writing, special events, sponsorships, donations
(Social Enterprise Ventures)
Steps Required to Launch a Successful
Social Enterprise
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Step 1 – Organizational Focus
Step 2 – Asset Inventory & Initial Brainstorming
Step 3 – Market Research and Feasibility
Step 4 – Costing and financing
Step 5 – Sales planning
Step 6 – Writing a business plan
(Social Enterprise Ventures)
Questions to ask before starting a social
enterprise
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Is there demand for your venture?
Does the potential venture align with your mission?
What is the purpose of creating a social venture in
the first place?
Do we have the internal capacity and skills to start
a social enterprise?
Social Enterprise Examples
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Excess space rental
Specialized training programs
Conference center
Direct services
Business incubator
Gift shop of local products
Membership with services
Exercise
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Assessment of your rural area
Discussion questions
Questions?
Contact us:
Three Stones Consulting, LLC
Jessica Haynie, CEO
315-729-3994
[email protected]
www.threestonesconsulting.com