Mimi Turner
Marketing Director
mimi@
@MimiTurner01
[email protected]
Styling our way onto the media landscape
Some numbers
Greed is NOT cool.
• For us, quality UX the only possible approach.
• What we do: serve one ad per user per day, don’t have ads for
content less than 45 seconds, all our video is click-to-view.
• What we don’t do: put monetisation ahead of UX, don’t have an
autoplay ad pop up in front of fake related content; don’t launch popups that turn mild-mannered people into the Incredible Hulk
• Our plea: 5 SECOND MOBILE ADS AND IMAGINATIVE CREATIVE.
• Our performance: 90% viewability.
Somewhere around 3 years ago…
Year Zero happened..
CONTENT BECAME MOBILE, SOCIAL AND
MANAGEABLEE
We are seeing a generational shift…
Ofcom Communications Report 2014: “Children aged 12-15 are developing
fundamentally different communications habits even compared to 16-24s.”
How all Mums text
“People will always…”
Thank you.
(It’s been nice).