BEYOND THE PRINTED WORD
{
MOVING MAGAZINES AND KEEPING THEM
IN SYNC WITH YOUR READERS
INSERT CLEVER DISPLAY COPY HERE
{
And do it again on the second line…
+ he[a]ds
+ de[c]ks
+ teasers
+ blurbs / superblurbs
+ bumpers
+ sub-headlines
+ cutlines
+ billboards
+ kickers
+ banners
+ talking heads
+ reverse kickers / hammerheads
+ value-added[s]
+ titles
+ jumps / jumpheads
+ multi-deck headlines
Display Copy Nomenclature
THE BEST THINGS IN LIFE ARE 3’s
{
And they told three friends… And so on… And so on…
I’M OK, YOU’RE [NOT] OK
{
Why is making readers feel bad somehow good
for business?
YOU’RE A POET AND YOU KNOW IT
{
Wordplay, double entendres, bon mots and the art
of the pun…
PERTURBED LINES
{
Or how to riff off and sort of rip off song, book or
movie titles, lyrics and just about anything else…
LOVE IT AND LIST IT
{
And making sure you check it more than twice…
ONE WORD TO RULE THEM ALL!
{
Fail ! Not ! Dot… Dot… Dot…
GATE-CRASHING
{
Or how one of the most famous pieces of
investigative journalism became an excuse to end
every scandal with the word gate…

lev·er·age:
ˈlev(ə)rij,ˈlēv(ə)rij/

1:
con·tent
kənˈtent/
WHAT’S YOUR ULTIMATE GOAL?
ACROSS THE ‘MEDIAVERSE’
{ Cross-platform storytelling…
BEGIN AT THE BEGINNING
{
Think ‘story project’ not story
article…
INFOGRAPHICS
{ Playing the numbers game…
TWEET THIS SUCKA’!
{ Use Twitter… Enough said…
COME ON AND TEASE ME
{ Using video to sell your words…
+ Highlight & Document the “process”
+ Reveal the story behind the story
+ Reveal the people behind the story
+ Bring by-lines to life
+ Hold something back
Use The Power of Your People
+ Podcasting
+ Combining words & pictures
+ Audio enriched slideshows
+ Walk-throughs, Scouts & Set-ups
+ Editor / Contributor blogs
+ Ask Me Anything[s]
+ Twitter Chats
ONE STEP BEYOND…
COMMUNITY
{
It’s more than just the name of an American sitcom…]
RE-THINK & RE-PACKAGE
{
It’s a different kind of ‘bundling’ than the one
we’re most familiar with these days…