Organizing Persuasive Speeches
One goal: motivate to act
or to agree
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© 2009 Stephen E. Lucas. All rights reserved.
Organizing Persuasive Speeches
• Problem-solution
• Problem-cause-solution
• Comparative advantages
• Monroe’s motivated sequence
The McGraw-Hill Companies
© 2009 Stephen E. Lucas. All rights reserved.
Monroe’s Motivated Sequence
Five-step sequence
for organizing
speeches
that seek immediate
action
The McGraw-Hill Companies
© 2009 Stephen E. Lucas. All rights reserved.
Monroe’s Motivated Sequence
Attention
Need
Satisfaction
Visualization
Action
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© 2009 Stephen E. Lucas. All rights reserved.
Monroe’s Motivated Sequence
Attention:
Gain attention
Need:
Show need for change
Satisfaction: Provide solution to need
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© 2009 Stephen E. Lucas. All rights reserved.
Monroe’s Motivated Sequence
Visualization: Intensify desire for
solution by visualizing
its benefits
Action:
Urge audience to take
action in support of
solution
The McGraw-Hill Companies
© 2009 Stephen E. Lucas. All rights reserved.
Monroe’s Motivated Sequence
Attention:
Bubbly actress
Need:
Embarrassment – dropped
call
Satisfaction: Cingular
Visualization: Fewer dropped calls promotion
Action:
Call today
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© 2009 Stephen E. Lucas. All rights reserved.
Monroe’s Motivated Sequence
Organization
I. Introduction – Attention
II. Main points in body – Need,
satisfaction, visualization
III. Conclusion
- Action
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© 2009 Stephen E. Lucas. All rights reserved.
Monroe’s Motivated Sequence
Example
By donating:
• Save lives
• Replenish blood supply
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© 2009 Stephen E. Lucas. All rights reserved.
Monroe’s Motivated Sequence
Attention
Need
Satisfaction
Visualization
Action
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© 2009 Stephen E. Lucas. All rights reserved.
Monroe’s Motivated Sequence
Introduction - Grab their attention
Relate to audience
Show importance of topic
Make startling statement
Arouse curiosity or suspense
Ask question
Tell story
Visual aid
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© 2009 Stephen E. Lucas. All rights reserved.
Monroe’s Motivated Sequence
Introduction -Attention
I. Are you at least 17 years old?
Weigh more than 110 pounds?
Are you healthy?
II. Yes? You should be
donating.
III. Why donors are
needed. Encourage you.
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© 2009 Stephen E. Lucas. All rights reserved.
Monroe’s Motivated Sequence
Attention
Need
Satisfaction
Visualization
Action
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© 2009 Stephen E. Lucas. All rights reserved.
Monroe’s Motivated Sequence
Body
Need: I. Lack of participation
A. Blood transfusion every three seconds
B. 3000 gallons of blood every hour
C. Donation levels too low
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© 2009 Stephen E. Lucas. All rights reserved.
Monroe’s Motivated Sequence
Attention
Need
Satisfaction
Visualization
Action
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© 2009 Stephen E. Lucas. All rights reserved.
Monroe’s Motivated Sequence
Body
Satisfaction
II. You can help
A. Donate – Red Cross
B. Simple process
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© 2009 Stephen E. Lucas. All rights reserved.
Monroe’s Motivated Sequence
Attention
Need
Satisfaction
Visualization
Action
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© 2009 Stephen E. Lucas. All rights reserved.
Monroe’s Motivated Sequence
Body
Visualization
III. One unit = save three lives
A. Blood in three parts
A. Red blood cells
B. White blood cells
C. Platelets
B. 6 x/year – help 18
C. 10 years save 180
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© 2009 Stephen E. Lucas. All rights reserved.
Monroe’s Motivated Sequence
Attention
Need
Satisfaction
Visualization
Action
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© 2009 Stephen E. Lucas. All rights reserved.
Monroe’s Motivated Sequence
Conclusion
Action
I. I encourage you
to donate blood
II. Give the ultimate gift
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© 2009 Stephen E. Lucas. All rights reserved.
Monroe’s Motivated Sequence
Become involved in ..., Buy
..., Change ..., Choose ...,
Do ..., Donate ..., Establish
..., Join ..., Make ..., Pay ...,
Quit ..., Sell ..., Sign ...,
Study ..., Support ..., Take
..., Volunteer ..., Vote ...
The McGraw-Hill Companies
© 2009 Stephen E. Lucas. All rights reserved.
Monroe’s Motivated Sequence
Attention
Need
Satisfaction
Visualization
Action
The McGraw-Hill Companies
© 2009 Stephen E. Lucas. All rights reserved.