STPGA MERCHANDISER OF THE YEAR
APPLICATION
Eligibility: The following are ineligible to win any STPGA Award:
STPGA Awards Committee
PGA Headquarters Staff
STPGA Section Staff; this includes full time permanent staff and part-time seasonal staff but does not
include individuals contracted for golf instruction or otherwise by the STPGA
Class “F” or Inactive PGA Members
Apprentices (This only applies to STPGA Professional Awards including Assistant Professional of the
year. An apprentice could win Special Service, Media, Sale Representative, etc.)
Golf Facilities will be nominated in the Merchandiser of the Year categories and not individual PGA Members. A
golf facility must employ a PGA Member to be eligible. Golf Facilities that employ a member of the STPGA
Awards committee cannot win a Merchandiser Award.
Criteria and Eligibility for Chapter Award is identical to Section Award.
Results of the Chapter electronic voting will not be released until after the determination of the Section Award
Winners.
Past and current National Award Winners can win a Section or Chapter Award in the same category.
In order to be considered for any Southern Texas PGA Award, the nominee or nominator must complete and sign
the prescribed application form and submit this to the STPGA office within the required deadlines. Members of
the Awards Committee will do everything within their means to assist and facilitate the completion of these
forms.
Selection Criteria: The Southern Texas PGA Merchandiser of the Year Award is designed to recognize those
Southern Texas PGA Facilities who have excelled as merchandisers in the promotion of golf. The Southern
Texas PGA honors PGA Facilities in three categories: Private, Public and Resort.
The committee will measure the facility’s demonstration of skill in planning and promotion of sales by presenting
products to its market on a timely basis, and through the use of specialized merchandising techniques that include
display and advertising.
Name:
Troy P. Timm
PGA Classification:
Facility:
A-1
Meadowbrook Farms Golf Club
Facility Category:
(Check Only One)
*
*
Public/Semi Private
Private

Resort
1.) List any Section, Chapter or National PGA Merchandiser of the Year Awards you have received at
your current facility and list whether National or Sectional Award, Section name, year received, facility
name and facility category:
Limited to 1600 characters or approximately 250 words
2.) Who owns the golf merchandise concession?
PGA Professional
*
Club/Corporation
If neither, who owns the golf merchandise concession? ____________________
3.) What was the total number of 18 hole rounds played at the facility in 2015?
4.) What is the projected number of 18 hole rounds in 2016?
32,000
35,000
5.) What percent of total annual play is tournament play or organized outing rounds?
10
6.) Does your facility host a PGA TOUR, PGA Championship or US Open? NO
If yes, what was the total gross merchandise sales attributable to the Tour Event?
7.) How often are the facility’s merchandise displays changed annually?
Twice a Month
8.) What was the facility’s 2015 Gross Merchandise Sales? $400,000
9.) What are the projected 2016 Gross Merchandise Sales?
10.) Merchandise dollars per round for 2015:
$450,000
$12.50
11.) What percent of total merchandise do the following categories represent? (Should total 100%)
Hardgoods:
Gloves:
23
10
Softgoods:
Golf Balls:
30
20
Footwear:
Golf Bags:
2
15
Other:
12.) What is the total square footage used for display of merchandise in your golf shop? 450
13.) Who makes purchasing decisions by approximate percentage? Director of Golf: ________
Head PGA Pro: ______100%
Merchandiser:
Other:
14.) What was the inventory turn rate at cost in 2015?
15.) Average monthly Inventory?
3.5
$85,000
16.) What was the facility’s cost of goods as a percentage in 2015? 60%
17.) Cost of goods sold?
$240,000
18.) Describe any special sales programs you have (i.e. Buying Club, Mill River Plan, etc.)
We do not use any special sales programs.
19.) Summarize the facility’s merchandising philosophy:
Since we are a semi-private facility, we need to keep an eye out on what is selling to the public, as well as what is
popular on the private side as well. Although the items are not significantly different, we do need to keep up to
date on what is selling at a private facility along with a public facility.
Our members deserve a discount off of our merchandise in comparison to our public play. There could be a
problem with our COGS if we did not pay attention to that, so we need to know where we can and cannot make
up room on our COGS. We look to do that with tournaments, smaller novelty items, and close out items.
Overall, we feel it is important to stay on top of what is in demand. We also need to make our members feel
special by giving them discounts, while still keeping a high COGS.
Limited to 1900 characters or approximately 300 words
20.) Photos of your golf shop must accompany this application.
Please e-mail golf shop photos to [email protected].
Note: emails often restrict the size of file attachments, if you are sending more than 25MB worth of
attachments please let us know so we can arrange for another submission method.
This application must be signed and returned to the STPGA office by
August 26, 2016 in order for the nominee to be considered for this award.
The STPGA Awards Committee strongly recommends that the application for this award be
typewritten and will not accept additional materials beyond the answers to the questions on the
application.
________________________________________________________
Submitter’s Signature
__________________
Date
Merchandising Philosophy
Since we are a semi-private facility, we need to keep an eye out on what is selling to the public, as well as what
is popular on the private side as well. Although the items are not significantly different, we do need to keep up
to date on what is selling at a private facility along with a public facility.
Our members deserve a discount off of our merchandise in comparison to our public play. There could be a
problem with our COGS if we did not pay attention to that, so we need to know where we can and cannot make
up room on our COGS. We look to do that with tournaments, smaller novelty items, and close out items.
Overall, we feel it is important to stay on top of what is in demand. We also need to make our members feel
special by giving them discounts, while still keeping a high COGS.