G4C$THE$8$STEPS$
Our$methodology$to$
create$games$that$
have$meaningful$
social$impact$
$
Developed$in$partnership$with$
(1)$
Audience$
(8)$
Assessment$$
(2)$
Context$
(3)$
Impact$
(7)$
ExecuHon$
(4)$
PlaBorm$
(6)$
Gameplay$
(5)$
Financials$
(1)$
Audience$
Who$is$it$designed$for?$
Region,$age,$demographic,$psychographic,$media$and$
gaming$accessibility$and$ability$
(2)$
Context$
When$&$how$is$it$played?$
Moderated$vs.$unQmoderated,$home,$school,$aRerQschool,$
library,$community$center$
(3)$
Impact$
What$is$the$goal?$
Job$skills,$21st$century$skills,$moHvaHon,$awareness,$
fundraising,$behavior$change,$realQworld$acHon$
(4)$
PlaDorm$
What$is$the$right$technology?$
Console,$console$download,$handheld,$PC,$Facebook,$mobile$$
(5)$
Sustainability$
Understanding$the$financials$
Cost$to$launch,$cost$to$sustain,$cost$to$user,$
impactQfriendly$revenue$models$
(6)$
Gameplay$
What$is$the$design?$
Organic$alignment$of$what$makes$game$fun$and$
what$makes$game$impacBul$
(7)$
ExecuIon$
From$concept$to$launch$&$beyond$
TeamQbuilding,$rapid$prototyping,$trouble$shooHng,$
markeHng,$distribuHon$&$support$
(8)$
Assessment$
How$to$measure$success?$
RealQHme$&$embedded$assessment$models,$$$$$$$$$$$$$$$$$$$$$
porBolio$management$