March 27, 2012
Touch Plastic Screen to Make a Purchase!
Toronto, ON, March 27, 2012 - Have you ever looked in a shop window and wondered: How much
does that cost? In the not too distant future you may be able to find out simply by brushing your hand
across the window. And perhaps even purchase the item online, right from the sidewalk.
That would bring “window shopping” to a whole new level.
Shop windows and all sorts of unlikely “displays” may one day be turned into touch screens by a new
display technology: a transparent, thinner-than-paper, nanowire-embedded plastic film that can be
placed on any non-conductive flat or curved surface.
There are myriad potential applications. Video game designers could use this technology to create 360°
interactive screens for multiple players. A more basic gaming application, such as virtual air hockey,
could appear at bars and night clubs – or even beach-front picnic tables since the innovative
technology works in daylight or darkness, indoors or out, in the wettest weather—even if you’re wearing
gloves.
This is not simply some future fantasy. A large interactive display installed at the busiest shopping and
business area in the centre of Oslo, Norway, allows curious onlookers and adventuresome tourists to
access local and historical information via a multi-lingual, web-based interface. And the “share” function
lets people contribute information and photographs to the existing database, creating a continuously
updating and evolving collection of public information. Pretty cool.
Welcome to the future made possible by plastics. Feel free to touch.
Today's intelligent plastics are vital to the modern world. These materials enhance our lifestyles, our
economy and the environment. For more information visit www.intelligentplastics.ca
-30The Canadian Plastics Industry Association is the national voice of Canada’s plastics industry,
representing the interests of processors, material suppliers, equipment manufacturers and brand
owners across the country.
For More Information:
Darlene Gray, Marketing Communications Specialist
Canadian Plastics Industry Association
t. 905.678.7748 ext. 239