Mimi S. San Pedro
—————————————————————————————————
35 Flag Dr.
Little Rock, AR 72205
(501) 766-0532/[email protected]
SPECIALTIES
Executive management, strategic planning, business planning process, marketing & communication
planning and implementation, operations, digital marketing, integrated marketing, creative direction,
database marketing, industry relations, public relations, internal communication, CXO
communications, P&L responsibilities
QUALIFICATIONS
 Experienced & Successful Executive Manager
 Business Strategist
 Highly Effective Change Agent
 Proven Management and Leadership Skills
 Experienced Sales & Marketing Professional
 Award winning Marketing Strategist
 Excellent Presentation Skills
 Solid Financial Management Skills
 Big picture and out-of-the-box thinker
 Excellent interpersonal skills
 Results oriented
 Assertive and self-motivated
 Extremely organized
EXPERIENCE
November 2009 – Present – Hortus, Ltd./P. Allen Smith Companies; Chief Operating Officer &
Chief Marketing Officer
-- Responsible for all aspects of the company’s operations as well as driving the strategies for
product & brand marketing initiatives.
-- Leads the strategic planning process and operational structure to lead the company to
global recognition.
-- Oversees all consumer, enterprise and partnership marketing initiatives, from product
planning and positioning.
-- Manages the day-to-day operations of the company.
-- Functions that report directly to San Pedro include brand marketing, PR, client services,
business and sales development, television production, publications, internet services, online
marketing, photography and art services, and IT services.
September 2006 – September 2009 – Acxiom Corp.; Vice President,
Global Marketing & Branding Leader
-- Leads the company’s global branding, product marketing and communications initiatives.
-- Led Acxiom’s comprehensive global branding strategy in the company’s history.
-- Strategically designed product & solutions promotion to generate quality leads.
-- Heads the strategic marketing and communications planning of all aspects of Acxiom’s
image and lead generation programs to ensure financial and mission success.
-- Responsible for product marketing and product launch campaigns.
-- Served as the CEO's chief communication strategist.
-- Oversees a staff of over 100 marketing and advertising professionals worldwide.
-- Lead the global marketing team to win the much coveted American Business Award
“The Stevies” as the Country’s Best Marketing Organization
June 2001 – August 2006– ContourMed, Inc.; President & CEO
-- Responsible for the growth and success of a start-up bio-technology company that
manufactures custom breast prosthesis.
-- Grew the company to market dominance from 0-350+ distributors in 43 states.
-- Responsible for all activities conducted by ContourMed.
-- Doubled revenues yearly (2001-2006).
-- Heads the strategic planning of all aspects of ContourMed's business.
-- Manages the executive management team to insure financial and mission success.
-- Provides leadership and supervision to the team.
-- Company’s spokesperson.
ContourMed, Vice President of Sales & Marketing,
-- Member of the Executive Management Team.
-- Start-up bio-technology company manufactures and sells anatomically accurate lightweight
custom breast prosthesis.
-- Responsible for the national launch of the company's product lines.
-- Responsible for national branding strategies.
-- Lead architect in the formation of a nationwide sales force, achieving company sales
revenue goals and manage all marketing and public relations activities.
-- Hired and trained a growing national sales force. Successfully launched product in a
number of major metro markets.
-- Led in the development of various communication strategies to position ContourMed as a
leading medical technology device company. Under her management, ContourMed has seen
steady growth and was awarded a 2003 Medical Design Excellence Award.
-- Developed the company’s sales training program.
-- Developed the company’s marketing and public relations’ plan complete with strategies,
tactics and action steps.
-- Designed a successful sales process. Developed sales territories and established goals.
-- Designed and co-wrote sales collateral materials.
-- Serves as the company’s national spokesperson.
March 1987 – May 2001 -- Stone & Ward, Senior Vice President, Director of Account Services,
member of the Executive Management Team.
Agency size: $40 million capitalized billings
-- Supervise the account service team and serve the complete planning, advertising and
marketing account needs for the financial, health care, information technology,
manufacturing, hospitality, entertainment, tourism and food services industries.
-- Developed and executed annual marketing plans and budgets.
-- Successfully executed client marketing goals and objectives.
-- Responsible for the continuous and direct communication internally with agency staff and
externally with the client and agency suppliers.
-- Ensured that products and services were executed to the agency's standards and delivered
correctly, on time and on budget.
EDUCATION
University of Arkansas at Little Rock
Bachelor of Science degree, Computer Science
PROFESSIONAL AND CIVIC ORGANIZATIONS
Women’s Advisory Board Member, Delta Bank & Trust
CMO Summit
Direct Marketing Association
American Marketing Association
Arkansas Advertising Federation – Board Member,
Recipient of the AAF Life Time Achievement Award
Greater Little Rock Chamber of Commerce Leadership Program, Class IX
COMMUNITY INVOLVEMENT
25th Anniversary of Keep Arkansas Beautiful Event, Chairperson, 2014
Curran Hall, Little Rock Visitors Council, Board Member, 2014, 2013, 2012
Women’s Foundation of Arkansas, Board Member, 2014, 2013, 2012
Argenta Downtown Arts Council, Board Member, 2012
Keep Arkansas Beautiful Foundation, Board Member, 2014, 2013, 2012
Juvenile Diabetes Research Foundation, Gala Chairperson, 2011
Plant It Pink for Susan G Komen, Argenta Art District, Committee Chair, 2011
Downtown Little Rock Partnership Board Member, 2008, 2009
Mount Saint Mary’s Academy, Board of Trustees, 2007-2010
Baptist Health Foundation, Board Member, 2006-2009
Central Arkansas Radiology Inst. Foundation, Board Member, 2003-2008
Because I Care Program, Co-chair, Committee for the Susan G. Komen Foundation, 2005, 2006
Mount Saint Mary’s Academy, Marketing Committee Chair, 2006-2009
Susan G. Komen Race for the Cure, Survivor Chair, 2005
Active Years & Susan G Komen Runway for the Cause, Chairperson, 2004
Our Lady of Holy Souls Church, Annual School Fundraising Committee, 2003
Susan G. Komen Race for the Cure, Volunteer Committee Chair, 2002
Arkansas Art Center, Tabriz Committee Chair, 2002
Wildwood Park for the Performing Arts, Board Member, 2000, 2001
Mount Saint Mary’s Academy, 150th Celebration, Publicity Committee, 2001
Humane Society of Pulaski County, Publicity Chairperson, 2000
AWARDS
American Business Assoc – Stevie Awards, Marketing Programs, 2009
American Business Assoc–Stevie Awards, Marketing Executive of the Year Award Finalist, 2008
American Business Assoc–Stevie Awards, Best of Marketing Organization Stevie Winner, 2008
KARK (NBC affiliate) & Governor’s Community Service Award, 2005
Arkansas Cancer Coalition, Community Service Award, 2004
Arkansas Democrat Gazette, High Profile Featured Executive, 2004
Public Relation Society of America, National Silver Anvil Award of Excellence, 2004
Business of the Year Finalist, Arkansas Business Publications, 2004
Yoplait, Self Magazine & Susan G. Komen National Top 25 Champions Award, 2003
International Medical Design Excellence Award, 2003
Public Relation Society of America, PRISM Award, Best Institutional Program, 2002-2007
Arkansas Advertising Federation, Lifetime Achievement Award, 2001
Arkansas Advertising Federation, President’s Award
Arkansas Business, Arkansas’ Top 100 Women
Arkansas Business “40 Under 40” Honoree
PUBLISHED WORKS
Home Health Products, “Restoring Symmetry and Self-Esteem”, January 2006 issue.
The O&P Edge, “Trend Watch: Lightweight Breast Prosthetics Carry Heavy Rewards for Mastectomy
Patients”, October 2004 issue.
The O&P Edge, “ContourMed Scanning Technology: A New Option for Post-Mastectomy
Patients”, May 2004 issue.
Home Health Products, “Non-Surgical Alternative to Breast Reconstruction”, October 2003 issue.
Arkansas Business, “Medicare Breast Cancer Policy Unfair”, October 2001 issue.
Arkansas Business, “New Business Marketing Needs”, April 2000 issue.
Arkansas Business, “Internet Marketing”, March 2000 issue.
PERSONAL
Age
Health
Marital Status
Hobbies
52
Excellent
Single
Travel, Golf, Art Collector & Jazz Enthusiast
REFERENCES
http://www.linkedin.com/in/mimisanpedro
(Updated 02/20/20)