Assume 10 individuals in the TG for an event comprising a 30 minute time band; each individual representing
1000 people
Yes = viewed; No = Not viewed
Minute
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Viewed for at least
one minute
Total minutes
viewed
A
No
Yes
Yes
Yes
No
No
No
No
Yes
Yes
Yes
No
No
No
No
No
No
No
No
No
No
No
No
No
Yes
Yes
Yes
Yes
Yes
Yes
B
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
C
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
D
No
No
No
No
No
No
No
Yes
Yes
Yes
No
No
No
Yes
Yes
No
No
No
No
Yes
Yes
Yes
Yes
No
No
No
No
No
Yes
Yes
Person
E
F
G
H
I
J
No
No
No
No
No
No
No
No
Yes
No
No
Yes
No
No
Yes
No
No
Yes
No
Yes
Yes
No
No
Yes
No
Yes
Yes
No
No
Yes
No
No
Yes
No
No
Yes
No
No
No
No
No
No
No
No
No
Yes
No
No
No
No
No
Yes
No
No
No
No
No
Yes
No
No
No
No
No
Yes
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
Yes
No
No
No
Yes
No
No
No
No
No
Yes
No
Yes
No
No
No
Yes
No
Yes
Yes
No
No
No
No
No
Yes
No
No
No
No
No
Yes
No
No
No
No
Yes
Yes
No
No
No
No
No
Yes
Yes
No
Yes
No
No
Yes
Yes
No
Yes
No
No
Yes
Yes
No
No
No
Yes
No
Yes
No
No
No
Yes
No
No
No
Yes
No
Yes
No
No
No
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
No
No
Yes
Yes
Yes
No
No
No
No
Yes
Yes
No
No
Average per minute across the event
Yes
No
No
Yes
No
Yes
Yes
Yes
No
Yes
12
0
0
11
0
12
14
12
0
13
Max man-minutes
possible
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
Each individual represents 1000 people, i.e. carries a weight of 1000
Reach (000s) = viewed the event for at least one minute
Reach (%) = viewed the event for at least one minute as a % of total audience
Ratings (000) / Impressions (000) / TVTs = Man-minutes spent on the event averaged per minute across the event
duration
Ratings (%) / Impressions (%) / TRPs = Man-minutes spent on the event as a percentage of max possible manminutes averaged per minute across the event duration
Man-minutes viewed
0
3
3
4
3
2
0
2
3
3
2
0
0
3
2
2
2
1
1
3
4
4
3
2
3
3
4
3
5
4
2.467
6
6000
60%
2467
24.67
ATS (V)= Average Time Spent by individuals who viewed the event
12:20
ATS (U) = Average Time Spent across all target individuals, irrespective of whether they viewed the event or not
07:24